Startup or fall over   campus party berlin
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Startup or fall over campus party berlin

on

  • 1,133 views

Presentation from Campus Party in Berlin on how to fail spectacularly and how to build an app.

Presentation from Campus Party in Berlin on how to fail spectacularly and how to build an app.

Statistics

Views

Total Views
1,133
Views on SlideShare
1,040
Embed Views
93

Actions

Likes
2
Downloads
12
Comments
0

4 Embeds 93

http://www.linkedin.com 73
https://www.linkedin.com 10
https://twitter.com 6
https://si0.twimg.com 4

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Startup or fall over campus party berlin Presentation Transcript

  • 1. james.finn@o2.com or @finnstrThursday, 23 August 12
  • 2. STARTUP or fall over Case Studies in FailureThursday, 23 August 12
  • 3. CALL ANYONE ON FB IN ONE CLICK Launch / Learn / Iterate - how not to do it...Thursday, 23 August 12
  • 4. ANATOMY OF A BAD FAIL • Write a 3000 page high level description...(we didn’t do this) • Get a committee to review and give feedback • Ask opinions of your friends and family before you have something to showThursday, 23 August 12
  • 5. Fail Fail Fail ANATOMY OF A GOOD FAIL Failing fast and iterating violently to get to something...Thursday, 23 August 12
  • 6. Free&calls&to& anybody&that&has& TU&Me& Share&photos& for&free&& Share&your& loca0on& &for&free& Free&texts&to& anybody&& that&has&TU& Me& Send&voice& messages&for&free& 500K DOWNLOADS / 6 WEEKS Social Call 2.0? - take what you learn and make it workThursday, 23 August 12
  • 7. Thomas Edison - As a boy Beethoven - His music he was told by his teacher Charles Darwin - His father teacher once told him that he that he was too stupid to told him he would amount to was a hopeless composer. learn anything nothing and would be a disgrace to himself and his family Walt Disney - He was fired by the editor of a newspaper for lacking in ideas Soichiro Honda - The founder of Honda was turned down for an engineering job by Toyota after World War Two. Steven Spielberg - This household name dropped out of high school and applied to attend film school three times but was Henry Ford - The Ford unsuccessful due to his C grade average Motor Co was Henry Ford’s third business, the first two didn’t work out. FAILING IS COOL Lots of people have done it and its global...Thursday, 23 August 12
  • 8. EXPLORING APP CONCEPTION One method to help you on the journey...Thursday, 23 August 12
  • 9. LOOK AT THE LEADER & COPY THEIR APPROACH* Apple builds amazing products...how do they do it? *They don’t get it right the first always time eitherThursday, 23 August 12
  • 10. THEY DO WITH THE A.D.S.* *Learned from Paul Burford @pburford • Whats an ADS? Its an Application Definition Statement • The goal of an ADS is to define in the simplest possible terms what we want our app to be. • An ADS usually looks like this: "Whats special about my app" "What does it do" "Who is it for" http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.htmlThursday, 23 August 12
  • 11. APPLE PHOTOS APP An easy to use photo sharing application for casual iPhone users Special What it does.... Who its for...Thursday, 23 August 12
  • 12. Special MOBILE MIM Who its for... An secure photo viewing application for doctors to review medical images What it does....Thursday, 23 August 12
  • 13. BUBBLE LEVEL APP An fun & accurate level application for casual iPhone users Special What it does.... Who its for...Thursday, 23 August 12
  • 14. HOW TO BUILD AN APP... First figure out your ADS: Application Definition StatementThursday, 23 August 12
  • 15. "Whats special about my app" "What does it do" "Who is it for" WHATS YOUR ADS?Thursday, 23 August 12
  • 16. NOW WHAT? Now you got it then you gotta use it.Thursday, 23 August 12
  • 17. USE THE ADS AS A FILTER Get the list of all of the features everyone ones wants then run it through the filter of the ADSThursday, 23 August 12
  • 18. LAUNCH THE MVP Minimum Viable ProductThursday, 23 August 12
  • 19. Version 1 will disprove most of your assumptions. Example from Hiyalife and Hiya moments. What you think your MVP is may not actually be your MVP ADD FEATURES FROM LIST Once you have the MVP live then you can start to prioritize the nice to havesThursday, 23 August 12
  • 20. Only difference between a successful entrepreneur and a failure is the failure gave up. Its easy to give up.Thursday, 23 August 12