Welcome MARCOM13
International payments made easyReinventing Marketing for the Mobile Era
Monetising digital content,
virtual goods & online services
via the mobile
Driving incremental revenue with mobile payment...
Reinventing Marketing for the Mobile Era
32
Finn McAleer
Sales Manager, Benelux fmcaleer@velti.com
About Velti
2
Velti Pay...
Reinventing Marketing for the Mobile Era
4Reinventing Marketing for the Mobile Era
Current State
Understanding of mobile p...
Reinventing Marketing for the Mobile Era
5
Current State
VELTI
Mobile Monetisation Strategy
Key Takeaways
Q&A
Agenda
Reinv...
Reinventing Marketing for the Mobile Era 6
What is a mobile payment?
1. Mobile at the
point of sale
The mobile wallet
2. A...
Reinventing Marketing for the Mobile Era 7
6 billion = No. of
active mobile
subscribers in 2012
1.87 SIM Cards per active
...
Reinventing Marketing for the Mobile Era 8
PC, tablets & smartphones
Smartphones
Within four years, the global
total sales...
Reinventing Marketing for the Mobile Era 9
Fundamental difference in scale
Pc’s Mobile
Verkoop: 350 Miljoen 1.7 Miljard
Ge...
Reinventing Marketing for the Mobile Era 10
Credit Card penetration in 2012 Mobile penetration in 2012
Penetration of cred...
Reinventing Marketing for the Mobile Era 11
In 2013 total mobile payment
transaction values will amount
to $235 billion
Ga...
Reinventing Marketing for the Mobile Era 12
What does this mean for mobile payments?
Reinventing Marketing for the Mobile Era
13
Current State
VELTI
Mobile Payment Solutions
Key Takeaways
Q&A
Agenda
Reinvent...
Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 14
Velti was mobile
before mobile
was coo...
Reinventing Marketing for the Mobile Era
15
Velti: Powering mobile since the beginning
2005
Velti
introduceert
mobiele
mar...
Reinventing Marketing for the Mobile Era
16
V E L T I ’ S E N D - T O - E N D P L A T F O R M
M O B I E L E O P L O S S I ...
Reinventing Marketing for the Mobile Era
17
Our Clients Worldwide
North America
Brands
Agencies
South America
Operators
Af...
Reinventing Marketing for the Mobile Era
18
Current State
VELTI
Mobile Monetisation Strategy
Key Takeaways
Q&A
Agenda
Rein...
Reinventing Marketing for the Mobile Era 19
Monetisation fundamentals
What to consider when monetising digital content, vi...
Reinventing Marketing for the Mobile Era 20
Working with multiple
sources of supply
Numerous service providers covering nu...
Reinventing Marketing for the Mobile Era 21
Drive incremental revenue
1.  Localisation
–  Pricing
–  Payment methods
–  Cu...
Reinventing Marketing for the Mobile Era
22
Current State
VELTI
Mobile Payment Solutions
Key Takeaways
Q&A
Agenda
Reinvent...
Reinventing Marketing for the Mobile Era 23
Mobile is Key to driving
incremental revenue
•  Most accessible payment method...
Reinventing Marketing for the Mobile Era 24
Focus on the opportunity
Key findings of mobile paying customers
•  Limited ac...
Reinventing Marketing for the Mobile Era 25
Velti – Your Mobile Operations Team
We manage your
payments
Maximise
coverage ...
October 4, 2013
Q&A
Reinventing Marketing for the Mobile Era International payments made easy
It’s been a pleasure
Finn McAleer – Sales Manager – Velti
Email: fmcaleer@velti.com
Be sure to visit www.velti.com for mor...
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[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'

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This presentation delves into the landscape of mobile payments and the most recent trends in monetising digital content via the mobile.

Discussing the importance of an effective mobile monetisation strategy to increase ARPU and drive incremental revenue across online, mobile web and in-app services. This presentation will be interesting to anyone who is interested in the mobile payments space or wants the latest insight into monetising digital content and services.

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[MARCOM13] Finn McAleer (Velti):'Monetising digital content, virtual goods and online services via the mobile'

  1. 1. Welcome MARCOM13 International payments made easyReinventing Marketing for the Mobile Era
  2. 2. Monetising digital content, virtual goods & online services via the mobile Driving incremental revenue with mobile payments P R E P A R E D F O R Reinventing Marketing for the Mobile Era 12 en 13 Juni, 2013 Mobile Payments
  3. 3. Reinventing Marketing for the Mobile Era 32 Finn McAleer Sales Manager, Benelux fmcaleer@velti.com About Velti 2 Velti Pay turns everyday payments into a hassle- free experience for your customers by directly billing their mobile phone. Whether you are looking for premium SMS payments, Voice Shortcodes or in-App payment solutions, Velti Pay offers an array of mobile payments uniquely designed to meet your business needs! Velti’s technology has been developed and streamlined over the past 13 years to offer an unrivalled fully integrated mobile payments platform and messaging services. Our expertise and partnerships with key brands, Operators, Broadcasters and Developers allows us to stay at the forefront of mobile innovation and deliver off-the-shelf and bespoke payment solutions. Whether you are looking to drive brand awareness, generate revenue or gather customer insights, Velti Pay can help you reach an international audience with the speed and precision the mobile payments space. Velti is a publicly-held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com International payments made easy
  4. 4. Reinventing Marketing for the Mobile Era 4Reinventing Marketing for the Mobile Era Current State Understanding of mobile payments and trends Velti Over Velti Mobile Monetisation Strategy Driving incremental revenue Key Takeaways Q&A Agenda International payments made easy
  5. 5. Reinventing Marketing for the Mobile Era 5 Current State VELTI Mobile Monetisation Strategy Key Takeaways Q&A Agenda Reinventing Marketing for the Mobile Era International payments made easy
  6. 6. Reinventing Marketing for the Mobile Era 6 What is a mobile payment? 1. Mobile at the point of sale The mobile wallet 2. As the point of sale Every smart phone is a cash register 3. The mobile payment platform Everything else 4. Direct carrier billing ‘Put it on my bill’ 5. Closed loop mobile payments The return of the credit card
  7. 7. Reinventing Marketing for the Mobile Era 7 6 billion = No. of active mobile subscribers in 2012 1.87 SIM Cards per active subscriber 20123.2 billion = Total number of unique mobile subscribers 2012 The proliferation of mobile phones to every corner of the world is driving the adoption of mobile payments
  8. 8. Reinventing Marketing for the Mobile Era 8 PC, tablets & smartphones Smartphones Within four years, the global total sales of Smartphones will take over PC sales
  9. 9. Reinventing Marketing for the Mobile Era 9 Fundamental difference in scale Pc’s Mobile Verkoop: 350 Miljoen 1.7 Miljard Gebruikers: 1.6 Miljard 5.2 Miljard Vervanging: 4 – 5 jaar elke 2 jaar Gebruik: PC delen 1 per persoon Total Mobile Growth
  10. 10. Reinventing Marketing for the Mobile Era 10 Credit Card penetration in 2012 Mobile penetration in 2012 Penetration of credit cards vs mobile 2Billion Credit Card Penetration 6Billion Mobile Penetration VS
  11. 11. Reinventing Marketing for the Mobile Era 11 In 2013 total mobile payment transaction values will amount to $235 billion Gartner 2013 40% of it will be from the sales of digital goods G&S’ info-graphic 2012 Mobile payments will exceed $670 billion by 2015 Juniper Research 2012 Global markets continue to embrace m-payments, It’s only a matter of time
  12. 12. Reinventing Marketing for the Mobile Era 12 What does this mean for mobile payments?
  13. 13. Reinventing Marketing for the Mobile Era 13 Current State VELTI Mobile Payment Solutions Key Takeaways Q&A Agenda Reinventing Marketing for the Mobile Era International payments made easy
  14. 14. Reinventing Marketing for the Mobile EraReinventing Marketing for the Mobile Era 14 Velti was mobile before mobile was cool Who are we
  15. 15. Reinventing Marketing for the Mobile Era 15 Velti: Powering mobile since the beginning 2005 Velti introduceert mobiele marketing software 2000 Velti wordt opgericht 2007 De iPhone is geïntroduceerd 2010 Velti lanceert mGage, het eerste end-to-end mobiele marketing & advertentie platform 2010 Velti files IPO on the NASDAQ 2010 Velti neemt het mobiele advertentie exchange Mobclix over 2010 Velti neemt MIG over, UK leading mobile agency 2011 Velti neemt mCRM grootmacht Air2Web over 2012 Velti bereikt 3.5 miljard gebruikers met 2,700 campagnes e
  16. 16. Reinventing Marketing for the Mobile Era 16 V E L T I ’ S E N D - T O - E N D P L A T F O R M M O B I E L E O P L O S S I N G E N D O O R H E T H E L E M A R K E T I N G K A N A A L A U T O M O T I V E T R A V E L E N T E R T A I N M E N T F M C G O P E R A T O R SR E T A I L F I N A N C E èRETENTIONèMONETIZATIONèENGAGEMENTèAWARENESS
  17. 17. Reinventing Marketing for the Mobile Era 17 Our Clients Worldwide North America Brands Agencies South America Operators Africa Operators Europe Brands Agencies China Asia Brands
  18. 18. Reinventing Marketing for the Mobile Era 18 Current State VELTI Mobile Monetisation Strategy Key Takeaways Q&A Agenda Reinventing Marketing for the Mobile Era International payments made easy
  19. 19. Reinventing Marketing for the Mobile Era 19 Monetisation fundamentals What to consider when monetising digital content, virtual goods & online services via mobile 1.  Business model –  freemium, premium, micro transactions or subscriptions 2.  Billing methods –  Operator billing, Direct carrier billing, credit cards or PayPal 3.  Coverage and operations –  Local hero’s Vs global providers
  20. 20. Reinventing Marketing for the Mobile Era 20 Working with multiple sources of supply Numerous service providers covering numerous markets
  21. 21. Reinventing Marketing for the Mobile Era 21 Drive incremental revenue 1.  Localisation –  Pricing –  Payment methods –  Currencies 2.  Conversions –  Remove any friction % to increase conversion of non-paying users to paying users 3.  Regulations –  Payment flows – PayForIt in UK –  Chargebacks Mobile payments works in conjuction with your existing monetisation strategy
  22. 22. Reinventing Marketing for the Mobile Era 22 Current State VELTI Mobile Payment Solutions Key Takeaways Q&A Agenda Reinventing Marketing for the Mobile Era International payments made easy
  23. 23. Reinventing Marketing for the Mobile Era 23 Mobile is Key to driving incremental revenue •  Most accessible payment method •  Monetizing different demographics •  Monetizing developing economies •  Frictionless payments are key for success •  “New” business models; recurring payments 2Billion Credit Card Penetration 6Billion Mobile Penetration
  24. 24. Reinventing Marketing for the Mobile Era 24 Focus on the opportunity Key findings of mobile paying customers •  Limited access to other ways of payment (Emerging markets) •  Using mobile as ‘first payment’ •  Converts to higher billing methods
  25. 25. Reinventing Marketing for the Mobile Era 25 Velti – Your Mobile Operations Team We manage your payments Maximise coverage and reach Secure platform Optimisation One-on-one support We help you make more money
  26. 26. October 4, 2013 Q&A Reinventing Marketing for the Mobile Era International payments made easy
  27. 27. It’s been a pleasure Finn McAleer – Sales Manager – Velti Email: fmcaleer@velti.com Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights Reinventing Marketing for the Mobile Era International payments made easy

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