Business Network Transformation Case Study SAP Customer Focused Ecosystem Mark Finnern Chief Community Evangelist Current Focus: SAP Mentor Initiative https://www.sdn.sap.com/irj/scn/sapmentors

Boundaries Are Being Redefined Value Chains Are Evolving into Business Networks Value chain Company-centric Command and control Ownership-driven Self-contained risk Business network Customer-centric Connect and collaborate Relationship-driven Shared risk

Value chain

Company-centric

Command and control

Ownership-driven

Self-contained risk

Business network

Customer-centric

Connect and collaborate

Relationship-driven

Shared risk

ESME core team: SAP Mentors

© SAP 2007 / Page © SAP 2008 / Different Business Models Drive Different Types of Networks Complex Systems “Innovate quickly” People-centric, ad-hoc processes Collaborative Network Insight, relationship Connect people, share information e.g. Exploration & Development of New Oil & Gas Volume Operations “Scale-up profitably” Automated, routine processes Coordinated Network Efficiency, speed Connect systems, share processes e.g. Production, Refinement, and Delivery of Oil & Gas

BNT in Action: Customer-Focused Ecosystem © SAP 2008 / Global Ecosystem and Partner Group Page Always Connected, Always On Trusted and Relevant Partner Solutions and Services Communities of Innovation Industry Value Networks Business Process Expert Community Enterprise Services Community SAP Developer Network Channel Partners Software Solution Partners Technology Partners Service Partners Customers Industry Standards User Groups

Business Process Expert community Chemicals Industry Forum Trusted and Relevant Partner Solutions and Services Communities of Innovation Flexible Business Process Platform Industry Standards SAP Developer Network SOLUTION MAP Transportation Management ES Bundle for Manufacturing Enterprise Services Community TechniData Vendavo Chemicals Executive Advisory Council includes : Celanese NOVA Chemicals Meridium OSISoft Dow Corning DuPont Customer-Focused Ecosystem: Chemicals Industry Your Industry: Your Ecosystem Industry Value Network for Chemicals includes : © SAP 2008 / Global Ecosystem and Partner Group Page

TechniData

Vendavo

Chemicals Executive Advisory Council includes :

Celanese

NOVA Chemicals

Meridium

OSISoft

Dow Corning

DuPont

The Next Generation Ecosystem Capability To discover, evaluate and buy SAP ecosystem solutions The trusted online solution marketplace for SAP Ecosystem offerings that enables accelerated innovation & breakthrough results

Introducing: SAP EcoHub Connecting for Success Enabling Accelerated Discovery Offering Trusted Engagement Delivering Power of Insight

SAP EcoHub Accelerated discovery Search by keywords, sort by relevance, or partner Research solutions with “highest rating ” Monitor solutions that are “most viewed” Navigate by industry or solution

SAP EcoHub Power of insight Confirm partner status & geographic availability Verify solution capabilities meet business need Examine proofs of customer adoption Leverage feedback from community of peers & experts

SAP EcoHub Trusted engagement Schedule demo via SAP EcoHub with SAP partner Request more information from any partner on SAP EcoHub Request a sales proposal & initiate purchase of solution Verify solution certification details

Partner Participation at Launch Sample partners As an SAP partner, we see the EcoHub initiative as an exciting new way to bring LRS software solutions to customers who need enhanced SAP document management. This is exactly the type of partnership assistance we need from SAP. John Runions, Senior Manager, Global Alliances Levi, Ray & Shoup “ ”

Early Feedback Customer & Analyst SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted relevant solutions that meet our business needs and work within our existing SAP installations. This is something I have been searching for a long time.” Matt Stultz, Vice President, Global Information Technology Newell Rubbermaid, October 2008 “

SAP Ecosystem Continued momentum “ SAP’s newly launched EcoHub recognizes the need for SAP to provide its clients a more… comprehensive method to find partner or SAP sourced systems. It is still in the early days, but this community-based approach could become a valuable asset for SAP, its clients, and its evolving ecosystem.” Nigel Montgomery, AMR Research , Oct’08 “ SAP calls the EcoHub a ‘trusted marketplace,’ and the largest element is that SAP itself hosts the marketplace. However, a significant element is that the partners providing solutions and all the solutions themselves have been certified by SAP.” David Bradshaw, Research Manager, Applications and Solutions, IDC EMEA IDC, SAP Launches the EcoHub, Doc # Q83Q, October 2008 SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem. Companies in many other industries could think much more imaginatively about their own relevant ecosystems, given SAP's experiences," – Business Week , July 23, 2008 Trusted and Relevant Partner Solutions & Services Communities of Innovation Industry Value Networks Business Process Expert Community Enterprise Services Community SAP Developer Network Channel Partners Software Solution Partners Technology Partners Service Partners Customers Industry Standards User Groups “ SAP has developed a comprehensive Ecosystem model to include multiple types of users and partners” – Gartner , May 2008 “ This is a really smart move by SAP… With their Customer Focused Ecosystem, they have an opportunity to loop more business leaders into the mix and focus on applications and business value, as well as infrastructure ." - CRM Buyer , June 2008

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