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Twitter as a Business Tool
 

Twitter as a Business Tool

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Twitter as a business tool, an executive summary of strategies for using twitter for business. As presented to the Council of Small Business Executives Roundtable #10 in Milwaukee, WI on April 21, ...

Twitter as a business tool, an executive summary of strategies for using twitter for business. As presented to the Council of Small Business Executives Roundtable #10 in Milwaukee, WI on April 21, 2009.

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Twitter as a Business Tool Twitter as a Business Tool Presentation Transcript

  • and other business tools
  •  
  • It’s Chat.
    • Smart “cocktail” conversation
    • Choose your friends
    • Establish a voice
    • You don’t have to talk all the time
  •  
  • It Can Mean Business.
    • Monitor customer feedback
    • Respond to customer feedback
    • Thought leadership
    • Engage in dialogue
    • Network with colleagues
  •  
  • Getting Started.
    • Create a messaging strategy
    • Consider your audience
    • Designate a champion (those kids know how)
    • Just do it
    • Wash, rinse, repeat
  •  
  • Do It Better.
    • ReTweet
    • No one cares what you ate for lunch
    • Reply often
    • Post interesting stuff
    • Hash, man.
    • 1,000 words in 140 characters or less
  •  
  • Zeitgeist.
    • http://search.twitter.com
    • http://socialmention.com
    • http://twitter.grader.com
    • http://localtweeps.com
  • Tools
    • Twhirl
    • TweetDeck
    • Phone Apps for iPhone and Blackberry
    • Finn Digital Hot Sheet
    • http://www.finndigital.com/company/hotsheet_archives.aspx
    • http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html
  • Perspective
    • Small part of the conversation prism
    • Lifecycle and evolution
    • One conversation tool
  •  
  • Tweet Me.
    • twitter: @billfinn
    • twitter: @finndigital
    • [email_address]
    • http://finndigital.com
    • http://www.linkedin.com/in/finndigital