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Social Media for Fundraising Professionals
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Social Media for Fundraising Professionals

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Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.

Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.

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  • 1. Social Media for Fundraising Professionals Association of Fundraising Professionals June 18, 2009
  • 2. Panelists
    • Taryn Coles Director of Development-Northwest, Marquette University
    • Bill Finn President, Finn Digital
    • Patrick Price Director of Philanthropy, Milwaukee LGBT Community Center
    • Amalia Schoone, CFRE President, In Progress Consulting
  • 3. The Donor Pyramid: Fundraising Strategies Source: The Center on Philanthropy at Indiana University
  • 4. Ladder of Effectiveness
    • Personal: face-to-face
      • Team of two
      • One person
    • Personal letter (on personal stationery)
      • With telephone follow-up
      • Without telephone follow-up
    • Personal telephone
      • With letter followup
      • Without letter follow-up
    • Personalized letter/Internet
    • Telephone soliciation/phonathon
    • Impersonal letter/direct mail/Internet
    • Impersonal telephone/telemarketing
    • Fundraising benefit/special event
    • Door-to-door
    • Media/advertising/Internet
    Source: The Center on Philanthropy at Indiana University
  • 5. Your Questions (Summary)
    • What is social media’s role in fundraising?
    • How does it work?
      • Accepted conventions, tools
    • How can I be more effective?
    • Success cases
    • How do I blend personal and professional presences?
    • How do I measure?
    • What is the ROI?
    • Follow me, but don’t be a stranger
  • 6. Getting a Better Understanding
    • “ Kutcher had challenged CNN to the Twitter race, saying he would donate 10,000 mosquito bed nets to charity for World Malaria Day in late April if he beat CNN, and 1,000 if he lost. CNN agreed to do the same.”
  • 7. Online Reputation
      • Public perception
      • Your reputation, online
      • When the audience searches for you
      • When you need to research the audience
      • Fishing where the fish are
      • Beginning a strategy
  • 8. Strategy vs. Tactics
  • 9. Using Tools to Support Strategy
    • What is it?
    • How do I use it for my organization?
    • How often should I use it?
    • Who should use it?
    • Online references, helpful tips
  • 10.  
  • 11. Facebook
    • http://www.facebook.com
  • 12. Twitter
    • http://www.twitter.com
  • 13. LinkedIn
    • http://www.linkedin.com
  • 14. Email Marketing
  • 15. What kind of fundraising do you do?
  • 16. Typical Case Study
      • Annual fund drive
        • Direct mail, email, personal asks
      • Special events
        • Golf
        • Run/walk/bike
      • Auction events
      • Volunteer development
      • Foundation/government grant writing
      • Planned giving
      • Community-building/Friend-raising
  • 17. Milwaukee LGBT Community Center Case  
  • 18. How to determine if you should use
      • Demographic/audience capability
      • Existing strategies
      • What points of real-world community can be translated into online community
      • Understand tools in the toolbox
      • Time management
      • HR management
  • 19. Benefits of Using Social Media
      • Analytics
      • Immediate response/verification
      • Increase community channels
      • Increase opportunities for growth of community
      • Increase visibility opportunities
      • Ease, affordability of distribution
      • Rapid two-way communication
      • Measurement of community (breadth/reach)
      • Collection/organization of resources
  • 20. Be prepared
      • Time commitment
      • Staff commitment
      • Volunteer commitment
      • Frequency commitment
      • Timeliness commitment
  • 21. Contact Us
      • Patrick Price
      • [email_address]
      • Bill Finn
      • [email_address]
      • Twitter.com/finndigital
      • LinkedIn.com /in/finndigital
      • finndigital.com
      • Download helpful documents:
      • http://finndigital.com/afp
  • 22. Questions
      • How Facebook pages work
        • How LGBT uses their page to raise money
        • Posting to fans’ walls on facebook
      • Twitter Details:
        • Lexicographic conventions
        • Third-party apps live twibe, tinyURLs, RT Fridays
      • LinkedIn
        • Find groups of interest
        • Get messages out on LinkedIn
        • Get profile 100% complete
      • What do you use this stuff for?
      • How has it been helpful personally and professionally,
      • Role as fundrasing medium
      • How do I belnd personal and professional presences?
      • What is the best use of limited funds for maximum return on investment?
      • are there any sort of metrics re: return on investment for social media? i.e. if my org allocates .25 FTE to manage our online communications, we do ### appeals/year virtually, what is our return on investment?

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