Why SEO and PR are BFF's: A PRSA Presentation by Bill Finn of Finn Digital

Get Started with SEO Today and see success tomorrow

“ People don’t want to connect with brands. They want to connect with each other. Fascinating companies create more opportunities for people to connect with each other; through the brand.” — Sally Hogshead, Author of Fascinate

Finn Digital
Digital Agency
Regional clients with global reach
Where marketing and technology strategy meet, we’ll be there
B2B and B2C

Our Rules of Thumb
Consider the audience first
Reflect your offline business success, online
Use technology to extend reach
Strong online experiences have strong purpose

Install Analytics

Redefine Target Audiences

What are the top three business goals?

Finding the “right” keywords

Strategically Insert Pinnacle Keywords into Copy

Tactics?
Replace pronouns or filler words with keywords
Make the story vignette emotional
Balance – avoid keyword “stuffing”

Measure Keyword Density
Divide the number of times a keyword phrase (e.g., "search engine optimization") appears in the first 500 words of your copy, by 500
Then multiply by the number of words within the keyword phrase
5/500 x 3 = 3%
2.7% and higher is ideal

Consistent and Regular Updates to Content

What Vehicles for Content?
Explore Write Once, Read Many Opportunities
Video
Blog
Twitter
Facebook
News outlets
Interactive contests

Editorial Calendar
Blog
YouTube
Twitter
Facebook
Flickr
Promotions
Website

News
Video
Blog
Twitter
Facebook
News outlets
Interactive contests

Link Juice

Establish opportunities for expanding and increasing traffic from new and existing sources.

CONTENT. FORWARD.

Engage.

What Can Your Digital Agency Do For You with SEO and PR?
Time and resources
Strategy for the bigger picture
Attention to detail
Reporting
Interpret and expose new opportunities

Alysha Schertz, BizTimes
Connect with Twitter
Connect in person
Build relationships before you need them
Supply “expert” resources
Instant information access

Stan Miller, JournalSentinel
Provide information
Digital makes his job easy
Push all assets, don’t piecemeal
Twitter used to tap into public interest

blog.finndigital.com
Video interview with Alysha Schertz, BizTimes
Video interview with Stan Miller, Milwaukee JournalSentinel
SEO Traffic Forecaster spreadsheet, from Eric Vallee, WennSoft
Special thanks to Adam Parikh, Mark Travel Corporation

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Why SEO and PR are BFF's: A PRSA Presentation by Bill Finn of Finn Digital

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Why SEO and PR are BFF’s: A PRSA Presentation by Bill Finn of Finn Digital Presentation Transcript