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Just Push the Button

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"Just Push the Button" is the biggest misconception of project management, execution and delivery in the digital age. Bill Finn, CEO of Finn Digital, will give you an insider's tour through the …

"Just Push the Button" is the biggest misconception of project management, execution and delivery in the digital age. Bill Finn, CEO of Finn Digital, will give you an insider's tour through the perceptions, pitfalls and performance advantages of the people, process and products involved in project managing for the digital deliverable. Real-world examples drawn from 14 years in the digital space will illustrate what can happen when globally-minded, Fortune-listed corporations ask us to "just push the button".

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Transcript

  • 1. Just Push The Button Project Management in the Digital Age
  • 2. Finn Digital• Digital Agency• Regional clients with global reach• Where marketing and technology strategy meet, we’ll be there• B2B and B2C
  • 3. 2+2 = 5(Technology + Design) * Client Experience________________________________Production + Project Management + (Account Mgt. * .3)
  • 4. The Iceberg Effect"Id like to do something like Google, except better. And I have $500."
  • 5. Corporate BudgetsIts December 15.I have $10,000 left in my budget for the year.Id like to redesign our web presence.Can you do that by January 1?Really? Why not?
  • 6. Get Your Adjectives
  • 7. Common Metaphors
  • 8. The Architect
  • 9. The Architect Mechanic
  • 10. The Architect The Doctor
  • 11. Consumer vs. Enterprise Perception• Complexity• Availability• Price• Value
  • 12. Online Tools• 5 years ago, we were building CMS• Now, we buy or use open-source• 5 years ago, Facebook was started• 5 years ago,YouTube was invented
  • 13. Opportunities• Content design ignored for systems development• Design abbreviation to speed production• Stakeholder involvement• Systems “definition”• Just change it perception
  • 14. Big Successes• Time Tracking, Accurate Estimation• Design is integral, not abbreviated• Early stakeholder involvement• System definition allows efficiencies
  • 15. Defining• Creative Process• Discovery Process
  • 16. Timeline Spin• Programmer• Client Advocate• Actual
  • 17. Scope Creep• Own worst enemy• Vision, budget, promises and expectations• Stop entrepreneurial selling
  • 18. It’s Just One Page blog.johnsonbank.com/generationsUsing the same template...They’re basically the same...It’s just copy-and-paste...
  • 19. System Expectation Management• bucyrus.com mobile• johnsonbank.com• systems efficiency vs. systems limitations
  • 20. Tools That Make Life Easier• ActiveCollab• Google Apps• Skype• Yammer• GoToMeeting• Evernote• Search (of any kind)• Axure• Balsamiq• Pen and Paper
  • 21. Biggest StepsForward• Wireframing• Formalizing and Integrating Information Architecture and Design Process
  • 22. Next Improvements• Project proposal: understanding scoping *and* creative• Managing proposal resources in small team environment
  • 23. Vision of Success• Customer service, responsive attention• Process-driven results with creative WOW• Structure as mechanism for expansion
  • 24. Roadmap• Mobile• Social• Technology HARM• Integration of Online and Offline• User experience funnel to business goals
  • 25. Your thoughts?