Booth tag casestudy

A Case Study

BoothTag

The Situation
Shake up the trade show experience
Encourage traffic to booths using mobile and barcode technology
Make actual connections between players and exhibitors
To be successful there must be attendee , exhibitor , tradeshow producer and player benefits

A fun mobile "scavenger hunt" type game connecting tradeshow visitors with exhibitors and other attendees.
BoothTag’s goals:
drive traffic to
exhibitor booths
create real-world
Connections
between exhibitiors
and attendees
The Solution - BoothTag

Exhibitors receive custom Microsoft Tag barcodes to display at their booths Players receive a personalized barcode within their BoothTag profile All barcodes contain contact information Players scan barcodes with the Microsoft Tag Reader to share contact information with other players or exhibitors How BoothTag Works

How BoothTag Works

Post Event BoothTag
Access virtual rolodex anytime after the event

Exhibitors access contact information of players that scanned their booth barcode Post Event BoothTag

Pre-event coordination (for pilot) Smartphones only Onsite Connectivity Toggling between the mobile Web application and Microsoft Tag Reader application The Challenges

The Results
2,600 total scans in 2 days
120 users
90% player participation
1,711 registered player to player / player to booth connections

The Results – Day 1 Connections

The Results – Day 2 Connections

The Results

The Results - Tweets
@BoothTag @BillFinn I came. I saw. I signed-up. Love the concept. Lookin’ for #BoothTag connections. http:/m.boothtag.com
[email_address]
Had a blast at the #biztech expo the last two days…and @boothtag rocked can’t wait to see other applications.
[email_address]
I hope I win the #iPad from @Boothtag imagine all the amazing this I could do with it!!! #BoothTag #BizTech
[email_address]

The Results – Leaderboard
LynnJenni – 2,315
DataSensei – 2,125
GThomasC – 2,115
Katie Felten – 2,095
Vivrantnik – 1,980
Jonkurozawa – 1,640
Gabe – 820
Katie Barrie – 775
Billfinn – 705
Michael4768 - 700

The Results – Top Booths
Finn Digital
Exhibit Systems
Stamm Technologies
Milwaukee Wave
Marquette University

The Results – Heat Map

Thank You!
Email: [email_address]
Phone: (414) 383 – 5080

Booth tag casestudy

by finndigital on Feb 16, 2011

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