10 Ways To Boost Your Business With Barcodes
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10 Ways To Boost Your Business With Barcodes

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10 practical ways to use barcodes to boost your business.

10 practical ways to use barcodes to boost your business.

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10 Ways To Boost Your Business With Barcodes 10 Ways To Boost Your Business With Barcodes Presentation Transcript

  • 10
    Ways to Boost Your BusinessWith Barcodes
    May 11, 2011
    BizTech Conference & Expo
  • Bill Finn
  • Finn Digital
    Digital Agency
    Regional clients with global reach
    Strategic customer experiences
    Intentional interactive
    B2B and B2C
  • Why We Care
    Source: The Naked Facts: QR Barcode Scanning in 2H-2010, Mobio Identity Systems, Inc.
    1200% Growth Between July and December, 2010
  • People
  • Devices
  • The Contenders
    http://goo.gl/Cqi8
  • Barcode Basics
  • Primary Uses
    Brand Awareness
    Information Gathering
    Influence Action/Purchase
    Post-purchase Experience
  • 10
    Contact Information
    Link to mobile maps
    Office Locations
    Directions to your business
    vCard information
  • 9
    Mobile Coupons
  • 8
    How-To Instruction
    Items requiring how-to
    Link to mobile instructions
    Home Depot/Lowe's
    Plants, seeds, and garden supplies
  • 7
    Sell Complex Concepts
  • http://www.youtube.com/watch?v=go7RJu8Kqm4
  • 6
    Extend Training Materials
  • Nearly perfect.
    Prominent signage Placement near registerGuiding languageSMS alternativeTells me what I’ll seeElegant mobile web appNeeded:Guidance to download scanning software.
  • 5
    Loyalty Programs
  • 4
    Catalog to Mobile
  • Nicely done, strong consumer engagement
    Shelf-talker, quiz, more information, video how-to
    Quiz
  • http://www.youtube.com/watch?v=9xfjzbFXrh4
  • 3
    Incentive Programsfor Commercial Real Estate
  • 2
    Customer Service
  • 1
    Customer Community (and Service!)
  • Getting Up Close With The Leader
  • Other Good Examples
  • Unlikely Contender
  • Nice work!
    Incentive to participate, sends consumer through retail experience, drives from web to in-store experience.
  • CONSUMER
    RETAIL
    EXPERIENCE
    PRODUCT
    EXPERIENCE
    The Magic TrianglePart 1
  • MOBILE WEB
    IN-STORE
    CATALOG,
    CIRCULAR
    The Magic TrianglePart 2
  • 9 Best Practices
    Provide direction
    Make sure there’s cellphone coverage
    Add value for the user
    Measure traffic on the landing page
    Conduct A/B split tests on landing page
    Make it #exciting!
    Test for proper size and usage
    Keep 2D promotions fresh and updated
    Start now
  • Blogs & Resources
    2dbarcodestrategy.com
    tag.microsoft.com
    zxing.appspot.com/generator/
    goo.gl/PiyX (Google URL shortener)
    mashable.com
    techcrunch.com
    barcode.com
  • Be the feedback loop.
    Bill Finn
    bill@finndigital.com
    http://finndigital.com
    blog.finndigital.com
    @billfinn
    @finndigital
    http://hotsheet.me
    BoothTag
    http://boothtag.com
    @boothtag
  • Add my vCard to your phone.