10<br />Ways to Boost Your BusinessWith Barcodes<br />May 11, 2011<br />BizTech Conference & Expo<br />
Bill Finn<br />
Finn Digital<br />Digital Agency<br />Regional clients with global reach<br />Strategic customer experiences<br />Intentio...
Why We Care<br />Source: The Naked Facts: QR Barcode Scanning in 2H-2010, Mobio Identity Systems, Inc.<br />1200% Growth B...
People<br />
Devices<br />
The Contenders<br />http://goo.gl/Cqi8<br />
Barcode Basics<br />
Primary Uses<br />Brand Awareness<br />Information Gathering<br />Influence Action/Purchase<br />Post-purchase Experience<...
10<br />Contact Information<br />Link to mobile maps<br />Office Locations <br />Directions to your business<br />vCard in...
9<br />Mobile Coupons<br />
8<br />How-To Instruction<br />Items requiring how-to<br />Link to mobile instructions<br />Home Depot/Lowe's<br />Plants,...
7<br />Sell Complex Concepts<br />
http://www.youtube.com/watch?v=go7RJu8Kqm4<br />
6<br />Extend Training Materials<br />
Nearly perfect.<br />Prominent signage Placement near registerGuiding languageSMS alternativeTells me what I’ll seeElegant...
5<br />Loyalty Programs<br />
4<br />Catalog to Mobile<br />
Nicely done, strong consumer engagement<br />Shelf-talker, quiz, more information, video how-to<br />Quiz<br />
http://www.youtube.com/watch?v=9xfjzbFXrh4<br />
3<br />Incentive Programsfor Commercial Real Estate<br />
2<br />Customer Service<br />
1<br />Customer Community (and Service!)<br />
Getting Up Close With The Leader<br />
Other Good Examples<br />
Unlikely Contender<br />
Nice work!<br />Incentive to participate, sends consumer through retail experience, drives from web to in-store experience...
CONSUMER<br />RETAIL <br />EXPERIENCE<br />PRODUCT <br />EXPERIENCE<br />The Magic TrianglePart 1<br />
MOBILE WEB<br />IN-STORE<br />CATALOG,<br />CIRCULAR<br />The Magic TrianglePart 2<br />
9 Best Practices<br />Provide direction<br />Make sure there’s cellphone coverage<br />Add value for the user<br />Measure...
Blogs & Resources<br />2dbarcodestrategy.com<br />tag.microsoft.com<br />zxing.appspot.com/generator/<br />goo.gl/PiyX (Go...
Be the feedback loop.<br />Bill Finn<br />bill@finndigital.com<br />http://finndigital.com<br />blog.finndigital.com<br />...
Add my vCard to your phone.<br />
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10 Ways To Boost Your Business With Barcodes

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10 Ways To Boost Your Business With Barcodes

  1. 1. 10<br />Ways to Boost Your BusinessWith Barcodes<br />May 11, 2011<br />BizTech Conference & Expo<br />
  2. 2. Bill Finn<br />
  3. 3. Finn Digital<br />Digital Agency<br />Regional clients with global reach<br />Strategic customer experiences<br />Intentional interactive<br />B2B and B2C<br />
  4. 4.
  5. 5. Why We Care<br />Source: The Naked Facts: QR Barcode Scanning in 2H-2010, Mobio Identity Systems, Inc.<br />1200% Growth Between July and December, 2010<br />
  6. 6. People<br />
  7. 7. Devices<br />
  8. 8. The Contenders<br />http://goo.gl/Cqi8<br />
  9. 9. Barcode Basics<br />
  10. 10. Primary Uses<br />Brand Awareness<br />Information Gathering<br />Influence Action/Purchase<br />Post-purchase Experience<br />
  11. 11. 10<br />Contact Information<br />Link to mobile maps<br />Office Locations <br />Directions to your business<br />vCard information<br />
  12. 12. 9<br />Mobile Coupons<br />
  13. 13. 8<br />How-To Instruction<br />Items requiring how-to<br />Link to mobile instructions<br />Home Depot/Lowe's<br />Plants, seeds, and garden supplies<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. 7<br />Sell Complex Concepts<br />
  18. 18.
  19. 19.
  20. 20. http://www.youtube.com/watch?v=go7RJu8Kqm4<br />
  21. 21. 6<br />Extend Training Materials<br />
  22. 22.
  23. 23. Nearly perfect.<br />Prominent signage Placement near registerGuiding languageSMS alternativeTells me what I’ll seeElegant mobile web appNeeded:Guidance to download scanning software.<br />
  24. 24.
  25. 25. 5<br />Loyalty Programs<br />
  26. 26. 4<br />Catalog to Mobile<br />
  27. 27. Nicely done, strong consumer engagement<br />Shelf-talker, quiz, more information, video how-to<br />Quiz<br />
  28. 28. http://www.youtube.com/watch?v=9xfjzbFXrh4<br />
  29. 29. 3<br />Incentive Programsfor Commercial Real Estate<br />
  30. 30. 2<br />Customer Service<br />
  31. 31. 1<br />Customer Community (and Service!)<br />
  32. 32. Getting Up Close With The Leader<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. Other Good Examples<br />
  37. 37. Unlikely Contender<br />
  38. 38.
  39. 39.
  40. 40. Nice work!<br />Incentive to participate, sends consumer through retail experience, drives from web to in-store experience. <br />
  41. 41.
  42. 42. CONSUMER<br />RETAIL <br />EXPERIENCE<br />PRODUCT <br />EXPERIENCE<br />The Magic TrianglePart 1<br />
  43. 43. MOBILE WEB<br />IN-STORE<br />CATALOG,<br />CIRCULAR<br />The Magic TrianglePart 2<br />
  44. 44. 9 Best Practices<br />Provide direction<br />Make sure there’s cellphone coverage<br />Add value for the user<br />Measure traffic on the landing page<br />Conduct A/B split tests on landing page<br />Make it #exciting!<br />Test for proper size and usage<br />Keep 2D promotions fresh and updated<br />Start now<br />
  45. 45. Blogs & Resources<br />2dbarcodestrategy.com<br />tag.microsoft.com<br />zxing.appspot.com/generator/<br />goo.gl/PiyX (Google URL shortener)<br />mashable.com<br />techcrunch.com<br />barcode.com<br />
  46. 46. Be the feedback loop.<br />Bill Finn<br />bill@finndigital.com<br />http://finndigital.com<br />blog.finndigital.com<br />@billfinn<br />@finndigital<br />http://hotsheet.me<br />BoothTag<br />http://boothtag.com<br />@boothtag<br />
  47. 47. Add my vCard to your phone.<br />

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