Web Design Best Practices

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A summary of Google's SEO Starter Guide

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Web Design Best Practices

  1. 1. Web Design Best Practices A summary of Google’s Search Engine Optimization Starter Guide
  2. 2. Title Tag <ul><li>Accurately describe the page’s content </li></ul><ul><li>Create unique title tags for each page </li></ul><ul><li>Use brief, but descriptive titles </li></ul>Finggle Pte Ltd
  3. 3. Description Meta Tag <ul><li>Accurately summarize the page’s content </li></ul><ul><li>Use unique descriptions for each page </li></ul>Finggle Pte Ltd
  4. 4. URL Structure <ul><li>Use words in URLs </li></ul><ul><li>Create a simple directory structure </li></ul><ul><li>Provide one version of a URL to reach a document </li></ul>Finggle Pte Ltd
  5. 5. Make it Easy to Navigate <ul><li>Create a naturally flowing hierarchy </li></ul><ul><li>Use mostly text for navigation </li></ul><ul><li>Put an HTML site map page on your site, and use an XML Sitemap file </li></ul><ul><li>Have a useful 404 page </li></ul>Finggle Pte Ltd
  6. 6. Finggle Pte Ltd
  7. 7. Content Writing <ul><li>Write easy-to-read text </li></ul><ul><li>Stay organized around the topic </li></ul><ul><li>Create fresh, unique content </li></ul><ul><li>Create content primarily for your users, not search engines </li></ul>Finggle Pte Ltd
  8. 8. Anchor Text <ul><li>Choose descriptive text </li></ul><ul><li>Write concise text </li></ul><ul><li>Format links so they're easy to spot </li></ul><ul><li>Think about anchor text for internal links too </li></ul>Finggle Pte Ltd
  9. 9. Images <ul><li>Use brief, but descriptive filenames and alt text </li></ul><ul><li>Supply alt text when using images as links </li></ul><ul><li>Supply an Image Sitemap file </li></ul>Finggle Pte Ltd
  10. 10. Heading Tags <ul><li>Imagine you're writing an outline </li></ul><ul><li>Use headings sparingly across the page </li></ul>Finggle Pte Ltd
  11. 11. robots.txt <ul><li>Use more secure methods for sensitive content </li></ul>Finggle Pte Ltd
  12. 12. Promoting Your Website <ul><li>Know about social media sites </li></ul><ul><li>Reach out to those in your site's related community </li></ul>Finggle Pte Ltd
  13. 13. SEO Training & Online Marketing Courses in Singapore http://www.finggle.com

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