Steven Tang, 40, is a university lecturer and a soccer fan who loves watching the EPL with his two boys, specially matches involving his favourite team Arsenal.
Steven is a busy man but before leaving for university each morning, he makes it a point to check the latest soccer results on Teletext for matches that he could not watch, especially those that were played at early morning hours. Steven also uses Teletext for latest news that he can use for his class discussion. He finds Teletext useful as it saves him time and effort to boot up his computer.
Get latest soccer news with minimum hassles
Find at least two interesting news items to stimulate a
Usage Scenarios created based on literature review, contextual inquiry
1. Get the best and cheapest advertising deal for showcasing your products 2. Know the best sections on Teletext to place your ads 3. You want to study various advertising plans, compare them and choose the one that gives you most exposure within a budget of $100-$200 per month 4. You do not have a credit card and want to know available payment modes 5. Since you do not have any sources for doing artwork of the advertisement, you want to know if you can send your company logo and mobile plans to Teletext office and whether they can handle the remaining artwork. 6. Find out how you can track the response to your ad Scenario: Placing an Ad on Teletext You are a businessman who runs a hand phone shop. You have heard that a lot of teens use Teletext to find latest offers on ring tones, screensavers as well as for mobile based games. Description of User 1. Occasional user of new share IPOs, flight information, etc. 2. Frequent user of Lottery results, sports news, etc. Teletext proficiency Low-medium. May not understand uncommon English words Language proficiency You want to try out this inexpensive advertising platform to place your new mobile plans and ring-tone offers on Teletext. Motivations Business User
Can be carried out fast and within the constraints of the existing Teletext platform.
Medium to Long term:
Although ideal to overcome all major usability problems, these may require substantial changes to the current Teletext display, and navigation protocol. Some standardization of TV remote controls is also assumed.
Teletext is an inherently effective medium for getting information
By eliminating usability problems related to information architecture (Grouping, Labeling, Navigation, Personalization) and presentation (Colour contrast, visual feedback, good mapping); usability of Teletext can be significantly enhanced
Some changes are already being witnessed in the form of Digital Teletext in UK, etc.