The Why and How of Findability

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Presented at the ScanJour Kundeseminar, 6 September 2012, Copenhagen
by Kristian Norling, Findwise

Published in: Technology, Business
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  • \n
  • Search doesn’t work!\n\nI cannot find what I’m looking for!\n
  • Where can I find the information I want?\nHow can I find it?\n\nThe problem of information silos with no information spillover\n
  • This is how we would like to have information. Browsable, structured and highly findable!\n
  • This is how many Content Management Systems look like... Empty...\n
  • Many times we have the metadata, we just need to identify it!\n
  • Search can work.\n\nI can find what I’m looking for!\n\nIf we use metadata and good data hygien.\n
  • This is how we can make information findable with good metadata. Browsable, structured and highly findable!\n
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  • The Why and How of Findability

    1. 1. Why Findability?ScanJour Kundeseminar, 6 September 2012, Copenhagen Kristian Norling, Findwise
    2. 2. nathansnider
    3. 3. erikref
    4. 4. yeraze
    5. 5. svenwerk
    6. 6. KristianNorling
    7. 7. nathansnider
    8. 8. yeraze
    9. 9. Why Findability?Amount of information is growing immenselyFinding right people and information is hardI want to know something?What am I trying to find out?Where and how?= Findability helps you with all of this
    10. 10. HOW CRITICAL IS FINDINGTHE RIGHT INFORMATION TO BUSINESS GOALS AND SUCCESS?
    11. 11. EUROPE 76.5%IMPERATIVE/SIGNIFICANT
    12. 12. IS IT EASY TO FIND THE RIGHT INFORMATION WITHIN YOURORGANISATION TODAY?
    13. 13. EUROPE 77%MODERATELY/VERY HARD
    14. 14. LEVEL OF SATISFACTION
    15. 15. EUROPE 18.5%MOSTLY/VERY SATISFIED
    16. 16. WHAT ARE THE OBSTACLES TO FINDING THE RIGHT INFORMATION?
    17. 17. Globally63.4% POOR SEARCH FUNCTIONALITY52.1% DONT KNOW WHERE TO LOOK51.4% INCONSISTENCY IN HOW WE TAG CONTENT50.0% LACK OF ADEQUATE TAGS33.1% DON’T KNOW WHAT TO LOOK
    18. 18. How Findability?
    19. 19. Improving the quality and experience of Findability is very important
    20. 20. Findability by Findwise 1. BUSINESSBuild solutions to support your business processes and goals 2. INFORMATION Prepare information to make it findable 3. USERS Build usable solutions based on user needs 4. ORGANISATION Govern and improve your solution over time 5. SEARCH TECHNOLOGY
    21. 21. Business• Analyze how your business goals andstrategies can be met by improvedinformation access• Set Findability goals. Examples; increasethe revenue on sales, raise productivity,improve knowledge sharing, bettercollaboration• Specify your requirements• Define KPI’s and measure the success of
    22. 22. Information• Clean up and archive or deleteoutdated/unrelevant information• Ensure good quality of information byadding structured and suitable metadata• Create and use information models andtaxonomies• Tagging?
    23. 23. Users• Get to know your users and their needs• Make sure your solution is easy to use• Perform continuous usabilityevaluations, like usage tests and expertevaluations• Make sure users find what they arelooking for• Enable feedback loops for complaints,feedback and praise
    24. 24. Organisation• Resources!• Define processes, roles and routines togovern the solution• Perform Search Analytics• Create easy to use administrationinterfaces• Perform training, technical and editorial• Help publishers get started withprocesses for better findability
    25. 25. Search Technology• Select a suitable search platform ormake the most of your current solution• Design your architecture with search-as-a-service in mind• Utilise the full potential of the selectedtechnology
    26. 26. QUESTIONS?
    27. 27. THANKS! Kristian Norling kristian.norling@findwise.com @kristiannorling @findwise Slideshare LinkedIn

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