The Future of Search - Martin White


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This year we celebrate the 50th anniversary of search technology and yet many organizations still do not have a strategy for their investment in search. In this presentation at Findability Day 2013 Martin White looks at some of the search technologies that will have an impact on organizational performance over the next few years, including sentiment analysis, the integration of big data and enterprise search and in particular the importance of enterprise mobile search applications.
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The Future of Search - Martin White

  1. 1. Intranet Focus LtdThe future of searchFindwise Findability Day30 May 2013Martin WhiteManaging Director, Intranet Focus
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  3. 3. Agenda A very short history of search and big data Information as a business asset Metadata tagging Finding people and expertise Mobile enterprise search Big data and enterprise search Content analytics Semantic search Sentiment analysis Digital
  4. 4. In the beginning…!www.intranetfocus.comCharles Bourne 1963Gerard Salton 1965John Mashey 1997
  5. 5. No sign of improvement!
  6. 6. Metadata tagging There is an increasing awareness of the value in taggingcontent However this value is not enough to justify human taggingeven if consistency issues can be addressed There is a significant amount of research being undertakeninto passive (computer-generated) metadata ISO/IEC JTC1 SC32 WG2 is the Working Group thatdevelops international standards for metadata and relatedtechnologies ISO 25964 is the international standard for thesauri andinteroperability with other vocabularies This is why organisations need information scientists!
  7. 7. Searching for expertise Searching for people and expertise is the single mostimportant task in any organisation The challenges are summed up by David Snowden Knowledge can only be volunteered, it cannot be conscripted. We only know what we know when we need to know it. In the context of real need few people will withhold theirknowledge. The way we know things is not the way we report we know things. We always know more than we can say, and we always say morethan we can write down. Relying on people creating expertise profiles is not
  8. 8. www.intranetfocus.com
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  10. 10. www.intranetfocus.com l
  11. 11. Mobile enterprise
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  14. 14. www.intranetfocus.com
  15. 15. Mobile search Will require a radical re-appraisal of the search process For the first time users will want to Start a search on a desk top and transfer it to a mobile device Start a search on a mobile device and transfer it to a desktop Search as a team Print out results on a remote basis Use natural search interfaces such as voice and swipe Use GPS as a search parameter Virtually no research has yet been carried out on mobilesearch outside of some stand-alone consumer services Collaborative search is an extension of mobile search Will stimulate voice
  16. 16. www.intranetfocus.com
  17. 17. Big Data and Enterprise Search The ratio between structured data and unstructured datawill vary between companies and sectors But both will be present and each has a dependency onthe otherwww.intranetfocus.com
  18. 18. The best of both worlds The benefits come from being able to integrateBig Data with Enterprise Searchwww.intranetfocus.com
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  20. 20. Visual data analysiswww.intranetfocus.com
  21. 21. Search-based applications To make these work requires a lot of business analysis andthe combination of structured and unstructuredinformation A number of challenges have still not been fully addressed Given the high level of dissatisfaction with search will users trustan SBA? How open will the SBA be to personal optimisation? How sensitive will the SBA be to changes in data and informationquality? Will it be possible to connect SBAs on different platforms? Solving these and other challenges will require a cross-functional and cross-technology teams which are normallyabsent in most
  22. 22. Content
  23. 23. www.intranetfocus.com
  24. 24. Sentiment analysis Sentiment analysis enables organisations to monitor a widerange of information sources for positive and negativesignals about author opinions Analysis can be carried out at Document level Sentence level Aspect based Comparative level Convergence of search and text analyticswww.intranetfocus.com
  25. 25. Semantic technologies Semantic technologies include Auto-categorization Concept analysis Concept and entity extraction Content data normalizing Federating and de-duplicating Natural language processing (NLP) Sentiment analysis Text mining and text analytics There is not a single ‘semantic’ technology and eachvendor and research group has a different view anddifferent
  26. 26. Monitoring the enterprise During the course of the working day we need to keep atrack of Emails Blogs Microblogs Wikis Discussion forums Team sites Document additions and updates RSS feeds External information services We need more than just the delta changes, but also tomonitor Trends Emerging
  27. 27. Activity stream analysiswww.intranetfocus.com
  28. 28. Digital workplaces Although there is still no consensus on a definition for a‘digital workplace’ there is considerable interest in trying tounderstand the value of a digital workplace Search, and in particular search-based applications andsearch-as-a-service, could have a core role to play as anintegration platform across multiple applications andrepositories, including those of suppliers and
  29. 29. Digital workplace frameworkwww.intranetfocus.comJane McConnell
  30. 30. Digital workplacesSearch is likely to be the core platform
  31. 31. Questions and @intranetfocus