Your SlideShare is downloading. ×
0
SEARCH ANALYTICS IN PRACTICEHow search analytics for your website search or intranet  search can give you valuable informa...
WWW.SLIDESHARE.NET/FINDWISE/
The presentaionThis presentation will be about and showhow to use search analytics to improvethe search experience. A smal...
Agenda•How to log search? And what metrics are interesting?•What to do with all the data in the search log? How do we anal...
SEARCH ANALYTICS    IS NOT SEO
SEARCH ANALYTICSGIVES USER INTENT
WEB ANALYTICS  GIVES USER BEHAVIOUR
Fantastic bookSEARCH ANALYTICS FOR YOUR SITEConversations with Your Customers      by LOUIS ROSENFELD         @louisrosenf...
HOW TO LOG  SEARCH?
WEB ANALYTICS   SOFTWAREGOOGLE ANALYTICS,   PIWIK ETC.
SEARCH ENGINE   LOG FILES
SPECIALISED SOFTWARE
Scope                                               Report generated:                   Show stats for: today, last week, ...
WHAT METRICS ARE  INTERESTING?
0-RESULTS
HOW TO FIX0-RESULTS?
MOST COMMON   QUERIES
WHAT TO DO WITH ALL THE DATA INTHE SEARCH LOG?
HOW DO WEANALYSE SEARCH?
VGR INTRANET     2011
≈ 28 MILLION PAGEVIEWS
INTRANETSEARCHES 2011
935 949
200 MOST COMMON     SEARCHES
164 127
17,5 %
A list of all key-matches                                                                        Active?Title and link for...
SAHLGRENSKA UNIVERSITY  HOSPITAL
INTRANETSEARCHES 2011
383 846
200 MOST COMMON     SEARCHES
82 993
21,6 %
WHAT OTHER METRICS AREINTERESTING?
USER BEHAVIOUR
CONTEXT DATE? TIME?FROM WHERE?    HOW?
TRENDING SEARCH     TERMS
ACTIONS TO TAKEBASED ON SEARCH   ANALYTICS
Do...Fix 0-results...Check common terms...Cluster synonyms...Use Key Matches / Best Bets /  Sponsored Links
A FEW HOURSEVERY MONTH, CAN DELIVERGREAT RESULTS!
Do - bonus...Check user behaviour?...Research in what context?...Look at trending/temporal terms
Do not...Forget to work with your content...Forget metadata...Only use search analytics - combine  with web analytics
QUESTIONS?
THANKS!   Kristian Norling kristian.norling@findwise.com       @kristiannorling          @findwise          Slideshare      ...
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Search Analytics in Practice
Upcoming SlideShare
Loading in...5
×

Search Analytics in Practice

7,040

Published on

Presentation by Kristian Norling at IntraTeam Event 2012 in Copenhagen.

Published in: Career, Technology
1 Comment
3 Likes
Statistics
Notes
  • LOOK CLOSER
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
7,040
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
24
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • 0-result search keywords.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Key-match self service.\nEveryone can see the key matches on the intranet.\nAll users can write a suggestion for a key match.\nThe suggestion then goes to our search editor/administrator who approves or rejects the suggestion.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Search Analytics in Practice"

    1. 1. SEARCH ANALYTICS IN PRACTICEHow search analytics for your website search or intranet search can give you valuable information and improve the search experience.
    2. 2. WWW.SLIDESHARE.NET/FINDWISE/
    3. 3. The presentaionThis presentation will be about and showhow to use search analytics to improvethe search experience. A smallinvestment in time and effort can reallyimprove the search. You will get practicaladvice on what metrics to look at andwhat actions can be taken on theanalysis.
    4. 4. Agenda•How to log search? And what metrics are interesting?•What to do with all the data in the search log? How do we analyse search?•Actions to take based on search analytics•Do’s and don’ts
    5. 5. SEARCH ANALYTICS IS NOT SEO
    6. 6. SEARCH ANALYTICSGIVES USER INTENT
    7. 7. WEB ANALYTICS GIVES USER BEHAVIOUR
    8. 8. Fantastic bookSEARCH ANALYTICS FOR YOUR SITEConversations with Your Customers by LOUIS ROSENFELD @louisrosenfeld
    9. 9. HOW TO LOG SEARCH?
    10. 10. WEB ANALYTICS SOFTWAREGOOGLE ANALYTICS, PIWIK ETC.
    11. 11. SEARCH ENGINE LOG FILES
    12. 12. SPECIALISED SOFTWARE
    13. 13. Scope Report generated: Show stats for: today, last week, month, yearChoose time period Show stats N:o searches this year Most common search queries Query N.o: Search queries giving 0 results
    14. 14. WHAT METRICS ARE INTERESTING?
    15. 15. 0-RESULTS
    16. 16. HOW TO FIX0-RESULTS?
    17. 17. MOST COMMON QUERIES
    18. 18. WHAT TO DO WITH ALL THE DATA INTHE SEARCH LOG?
    19. 19. HOW DO WEANALYSE SEARCH?
    20. 20. VGR INTRANET 2011
    21. 21. ≈ 28 MILLION PAGEVIEWS
    22. 22. INTRANETSEARCHES 2011
    23. 23. 935 949
    24. 24. 200 MOST COMMON SEARCHES
    25. 25. 164 127
    26. 26. 17,5 %
    27. 27. A list of all key-matches Active?Title and link for key-match For what scope the key-match is valid Description for the key-match Keywords
    28. 28. SAHLGRENSKA UNIVERSITY HOSPITAL
    29. 29. INTRANETSEARCHES 2011
    30. 30. 383 846
    31. 31. 200 MOST COMMON SEARCHES
    32. 32. 82 993
    33. 33. 21,6 %
    34. 34. WHAT OTHER METRICS AREINTERESTING?
    35. 35. USER BEHAVIOUR
    36. 36. CONTEXT DATE? TIME?FROM WHERE? HOW?
    37. 37. TRENDING SEARCH TERMS
    38. 38. ACTIONS TO TAKEBASED ON SEARCH ANALYTICS
    39. 39. Do...Fix 0-results...Check common terms...Cluster synonyms...Use Key Matches / Best Bets / Sponsored Links
    40. 40. A FEW HOURSEVERY MONTH, CAN DELIVERGREAT RESULTS!
    41. 41. Do - bonus...Check user behaviour?...Research in what context?...Look at trending/temporal terms
    42. 42. Do not...Forget to work with your content...Forget metadata...Only use search analytics - combine with web analytics
    43. 43. QUESTIONS?
    44. 44. THANKS! Kristian Norling kristian.norling@findwise.com @kristiannorling @findwise Slideshare LinkedIn
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×