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Intelligent Search

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Presented by Helge Legernes at Enterprise Search Europe, 24-25 October 2011, London, UK.

Presented by Helge Legernes at Enterprise Search Europe, 24-25 October 2011, London, UK.

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  • 1. Intelligent search!Enterprise"Search"Europe"–"London"2011" ©"FINDWISE"2011"
  • 2. Agenda! •  Findwise" •  Defini>on"of"Findability" •  Techniques"for"intelligent"Findability"solu>ons" •  Real"life"examples" •  Case"studies" •  SKF •  Ericsson •  Summary" " "
  • 3. Helge Legernes!•  MSc"computer"engineering"•  FAST"2002L2005"•  CoLfounder"Findwise" •  Business Development •  CTO""
  • 4. Findability!
  • 5. Findability! Business WisdomIt"is"not"about"search"" Knowledge⇒  It"is"about"finding…."" !  Right"informa>on" Information !  """"""Right"people" !  """"""""""""""Right"knowledge" !  """"""""""""""""""""""""""On"demand""⇒  Thus"improving"employee"efficiency"and"their""ability"to"truly"benefit"from"exis>ng"informa>on"assets"and"previous"investments"in"systems"to"store" "and"share"informa>on"(CMS,"CRM,"Databases"etc.)"in"!a"collabora>ve"manner.""*"
  • 6. Findability! Business Wisdom Knowledge Information⇒ Business"(needs"&"goals)"⇒ Informa.on"(quality"&"structure)"⇒ Organisa.on"(process"&"governance)!!⇒ Users"(needs"&"capabili>es)""" "!
  • 7. Intelligent “search” techniques !
  • 8. Information overload? !! Unstructured information get doubled every 20% 6-12 months 80% ! !
  • 9. Intelligent “search” - Findability!The!growth!of!unstructured!data!volumes!and!the!4me!for!just6in64me!delivery!of!informa4on!requires!advanced!text!analy4cs!capabili4es.!* Textanaly>cs" *Only!the!ability!to!understand!the!true!meaning!and!rela4onships!!between!people,!places,!things!and!issues!provide!accurate!*enough!output!to!create!business!wisdom!on!which!companies!*can!take!appropriate!ac4on.!"*" Contextuality "" * Search"analy>cs ""!
  • 10. Content enrichment is the key to FINDABILITY! SEARCH CONTENT STRUCTURED ENRICHMENT INDEX DATA CONTENT ENRICHMENT Text UNSTRUCTURED analytics DATA Text analytics Company specific taxonomy Company specific taxonomy
  • 11. Swedish healthcare region!•  50"000"employees"who"need"various"informa>on"•  Complex"IT"architecture"–"many"content"management"systems" *
  • 12. Textanalytics in the health care region! •  Meta"data"added"to"different"health"informa>on"CMS:s"in"use" •  When"indexing"from"different"external"health"sites"in"order"to" harmonize"with"the"VGR"specific"taxonomy" " "
  • 13. Metadata service – Key words! Text*contains:** tå,"symtom,"diagnos," diagnoskod" Look"up:"tå* Synomyms*and*controlled* taxonomy:** SweMesh,"SnoMed" Suggested*keywords:** stortå,*hallux,*stel*stortå*
  • 14. EpiServer! Sugges>ons " by"the"metadata" services "
  • 15. Contextuality! •  Device"specific" •  Time"specific" •  Geograhipcal" •  Language" •  Role" •  Query"specific" " "
  • 16. Example - Query sensitive contextuality!
  • 17. Geographical contextuality!
  • 18. Social relevance!
  • 19. Social relevance in the querybox! Your recent queries Most popular queries Trending queries tremånadersränta bolån räntehöjning räntetak bostadsrätt riksbanken ”bostadsrätt som säkerhet” räntemarginal bankgaranti bosparblankett fast ränta ”villa som säkerhet” räntebindning femårsränta bolånegaranti Your recent queries = the user´s latest n queries over the last 90 days Most popular queries = the most popular n queries from all of the users in a specific group the last 90 days Trending queries = the n queries, which the last week has been the most popular the last WEEK compared to the most popular the last 90 days (compare Twitters ”trending topics”)
  • 20. Techniques combined!
  • 21. Customer Case – Findability intranet!Problem*descrip?on •  Over"50"separate"unit/BA"intranets,"over"4000"collabora>on"sites"globally" * •  Personaliza>on"or"profiling"not"in"use" •  Difficult"or"not"possible"to"target"content"for"end"users" •  Structure"being"too"complicate,"many"separate"services"to"navigate" •  No"common"search" Project*goal Develop"a"concept"for"a"personalised"intranet"solu>on"serving"as"an"everyday" * tool"for"employees"and"improving:"" •  Ability"to"find"relevant"informa>on"and"competences"" •  Collabora>on" •  Knowledge"sharing" •  Communica>on" Findwise*mission •  Add"a"Findability"perspec>ve"to"the"new"Intranet"concept" * •  Align"the"usage"and"implementa>on"of"search"technology"with"the"defined" goals"and"requirements" Technical*pla=orm**SharePoint"2010"and"FAST"for"SharePoint"
  • 22. Search*driven*landing*page* for*collabora?on*sites* Free"text"search"with"query"comple>on" and"Did4you4mean!func>onality" Dynamic"facets"based"on"search"to" allow"filtering"on: " " Organisa>onal"belonging " Type"of"site " Topics"of"the"site" Tags"L"Keywords"added"by"users " Owner "" Sites"recommended"for"the"specific " user."SearchLdriven"personaliza>on " based"on"organisa>onal"belonging, " interests,"behaviour"etc. "
  • 23. RESULTS!
  • 24. Enterprise Findability - Case studiesEricsson – GST! SKF – Find it!
  • 25. Findability Solutions: Ericsson! Business Challenge!•  80"000"employees"who"need"various"informa>on"•  Informa>on"stored"in"hundreds"of"internal"ITLsystems"" * How*can*employees*reach*AND*make*use*of* informa?on*from*one*single*point*of*entry?*
  • 26. Findability Solutions: Ericsson! Findwise Solution!Enterprise*Findability*Solu?on*in*2*parts:**" 1.* Enterprise"Search"PlaXorm" •  Integrate"and"index"sources"(constantly"added)" •  Web"sites,"collabora>on"tools,"document"management"systems," internal"knowledge"base,"people"catalogue"and"more…" 2.* Enterprise"Findability"portal"web"applica>on" Provides"an"easy"to"use"yet"advanced"and"fast"search"tool!"
  • 27. Findability Solutions: Ericsson!Findwise Solution!
  • 28. Findability Solutions: Ericsson! Results and effects!Key"performance"indicators:"• " Speed" •  Accuracy"•  Collabora>on" •  User"coverage"•  Discovery" •  Content"coverage"" "Measurements"of"performance"indicators"show:"•  Quicker"access"to"informa>on"&"knowledge"L"increased"produc>vity"•  Higher"profit"margins"from"improved"support"to"business"processes"•  One"plaXorm"–"reduced"costs""
  • 29. Findability Solutions: Ericsson!Results and effects!
  • 30. Findability Solutions: SKF! Business Challenge!•  40"000"employees"worldwide"(18"000"knowledge"workers)"•  2005:" "Product"centric"(selling"products)" " """"""""Knowledge"engineering"company"(selling"knowledge)"•  Many"ITLsystems"with"stored"informa>on"" * How*can*employees*have*quick*and*easy*access*to* informa?on*and*knowledge*regardless*of*geographic* loca?on*AND*system*for*storage?*
  • 31. Findability Solutions: SKF! Findwise Solution!Enterprise"Findability"solu>on"based"on"the"FAST"ESP"search"engine""•  Index"structured"and"unLstructured"informa>on"•  Making"all"informa>on"and"knowledge"searchable"•  Customised"modules"–"designed"and"developed"by"Findwise"•  Usable"search"interface"""
  • 32. Findability Solutions: SKF!Findwise Solution!
  • 33. Findability Solutions: SKF!Findwise Solution!
  • 34. Findability Solutions: SKF! Results and effects!•  Success!"•  10"000"unique"visitors/month"•  100"000"queries/month""" of*users*find*the*search*results** both*relevant*and*useful* of*users*save*?me*in*their*daily** work*due*to*the*applica?on**
  • 35. SUMMARY!
  • 36. Summary!•  FINDABILITY" •  Business (needs & goals) •  Information (quality & structure) •  Organisation (process & governance) •  Users (needs & capabilities)•  Techniques"for"intelligent"Findability"solu>ons" •  Relevant search platform •  Text analytics in combination with different taxonomies •  Contextuality – Search Analytics !•  Result"and"effects" •  Avoid reinventing the wheel •  Find information faster •  Get a more holistic view •  Colloboration •  Creativeness""
  • 37. Thank you!! Helge"Legernes" Helge.legernes@findwise.com"

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