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Idea to Reality in One Winter Break
A Side Project Workshop
Presented by Emily Miethner Founder, President, FindSpark

#Si...
FindSpark
Mission
To set up every young creative for career success
Fun Facts
Largest Meetup for interns and grads in coun...
Let's Meet
●
●
●
●
●

Your elevator pitch (what’s your project)
What do you currently have (site, Twitter, etc)
Biggest ac...
What We’ll Cover
●
●
●
●
●
●
●

What you need to do to get started
Overview of free and inexpensive tools
Options for buil...
Make Sure You Love Your Side Project

#SideProjectWksp by @EmilyMiethner of @FindSpark
Side Projects Are Hard Work

#SideProjectWksp by @EmilyMiethner of @FindSpark
Don’t Obsess. Start.

#SideProjectWksp by @EmilyMiethner of @FindSpark
Give Yourself Space

#SideProjectWksp by @EmilyMiethner of @FindSpark
Give Yourself Space

#SideProjectWksp by @EmilyMiethner of @FindSpark
Tell Trusted Supporters

#SideProjectWksp by @EmilyMiethner of @FindSpark
Make it Easy to Help You

#SideProjectWksp by @EmilyMiethner of @FindSpark
Build Relationships with Early Adopters

#SideProjectWksp by @EmilyMiethner of @FindSpark
Think About Your Angle

#SideProjectWksp by @EmilyMiethner of @FindSpark
Choosing Your Website Platform

#SideProjectWksp by @EmilyMiethner of @FindSpark
Wix
Pros
● Forever free (with branding)
● Can host your domain
● Very customizable, lots of template themes
● Local Wix co...
Examples of Wix Sites

#SideProjectWksp by @EmilyMiethner of @FindSpark
Examples of Wix Sites

#SideProjectWksp by @EmilyMiethner of @FindSpark
Squarespace
Pros
● Can host your domain
● Lots of great templates
● Live chat support
● Starts at $8 a month
Cons
● 14-day...
Example of Squarespace Site

#SideProjectWksp by @EmilyMiethner of @FindSpark
Wordpress
Pros
● Forever free at Wordpress.org
● Completely customizable and incredibly powerful
● Best option for blogs
●...
Example of Wordpress Site

#SideProjectWksp by @EmilyMiethner of @FindSpark
Using Social Media to Gain Support

#SideProjectWksp by @EmilyMiethner of @FindSpark
Twitter
Benefits
● Directly connect with customers and partners
(@mentions are key)
● Become a thought leader
● Drive traf...
Facebook
Benefits
● You likely already have a network of friends there
● Consider setting up a Facebook page or group
● Ev...
LinkedIn
Benefits
● Share your expertise
● 100% professional
● Add rich media
● Add your side project as a job!

#SideProj...
Niche Platforms
Benefits
● Less crowded
● More specific to you

#SideProjectWksp by @EmilyMiethner of @FindSpark
Hootsuite
Benefits
● Manage multiple Social Media accounts on the go
● Monitor and manage your mentions
● View click stats...
Buffer
Benefits
● Share to Twitter, Facebook, Google+, LinkedIn all from
one place easily from your browser
● Updates will...
Tweetreach
Benefits
● Track hashtag activity
● Only $20 for a 7 day report

#SideProjectWksp by @EmilyMiethner of @FindSpa...
Free and Inexpensive Tools

#SideProjectWksp by @EmilyMiethner of @FindSpark
Google Drive
Benefits
● Collaborate seamlessly
● Create forms, spreadsheets, slides, and drawings
● Edit on the go with th...
Highrise
Benefits
● Freemium up to 250 contacts
● Manage your partners, clients, writers, etc
● Includes simple task manag...
Mailchimp
Benefits
● Free up to 2,000 subscribers
● Live chat support during normal biz hours
● Great, fun, easy to use pl...
Mint.com
Benefits
● Free to manage your side project expenses and profits
Cons
● Not meant for business

#SideProjectWksp ...
Meetup & Eventbrite
Meetup
● Best for discovery
● $140 a year to start a group
Eventbrite
● Best for ticket management and...
FancyHands
Benefits
● Quickly and easily get your mundane tasks out of the way
● Make more time for your side project
● Ab...
Google Analytics
Benefits
● Know where your traffic comes from
● Discover your most viewed content
● See if other blogs ar...
The Importance of Events and
Networking

#SideProjectWksp by @EmilyMiethner of @FindSpark
Practice Your Elevator Pitch

#SideProjectWksp by @EmilyMiethner of @FindSpark
Learn & Get Feedback

#SideProjectWksp by @EmilyMiethner of @FindSpark
A Brief Overview of Legal Factors

#SideProjectWksp by @EmilyMiethner of @FindSpark
Docracy
Benefits
● Gives you a starting point for legal documents
Cons
● Not customized to you

#SideProjectWksp by @Emily...
It’s Not too Hard to Be Official

#SideProjectWksp by @EmilyMiethner of @FindSpark
Consider Protecting Yourself

#SideProjectWksp by @EmilyMiethner of @FindSpark
Set yourself up for future success

#SideProjectWksp by @EmilyMiethner of @FindSpark
Make Some Investments

#SideProjectWksp by @EmilyMiethner of @FindSpark
Make Some Investments

#SideProjectWksp by @EmilyMiethner of @FindSpark
What Now?
Q&A
Set one more goal for the next month
(challenging but realistic)
Attend our events! findspark.com/events
Bec...
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Side Project Workshop: Idea to Reality in One Winter Break

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Transcript of "Side Project Workshop: Idea to Reality in One Winter Break"

  1. 1. Idea to Reality in One Winter Break A Side Project Workshop Presented by Emily Miethner Founder, President, FindSpark #SideProjectWksp by @EmilyMiethner of @FindSpark
  2. 2. FindSpark Mission To set up every young creative for career success Fun Facts Largest Meetup for interns and grads in country Speakers from Condé Nast, Etsy, Bravo, Tumblr, Google, Tribeca Film Festival, NBCUniversal and more Social and educational events all year round Resource for companies to find young creative talent #SideProjectWksp by @EmilyMiethner of @FindSpark
  3. 3. Let's Meet ● ● ● ● ● Your elevator pitch (what’s your project) What do you currently have (site, Twitter, etc) Biggest accomplishment so far Your numbers oriented goal Your biggest question #SideProjectWksp by @EmilyMiethner of @FindSpark
  4. 4. What We’ll Cover ● ● ● ● ● ● ● What you need to do to get started Overview of free and inexpensive tools Options for building a website How to gain support using social media The importance of attending events and networking A high level overview of legal factors to consider Set up your project for future success #SideProjectWksp by @EmilyMiethner of @FindSpark
  5. 5. Make Sure You Love Your Side Project #SideProjectWksp by @EmilyMiethner of @FindSpark
  6. 6. Side Projects Are Hard Work #SideProjectWksp by @EmilyMiethner of @FindSpark
  7. 7. Don’t Obsess. Start. #SideProjectWksp by @EmilyMiethner of @FindSpark
  8. 8. Give Yourself Space #SideProjectWksp by @EmilyMiethner of @FindSpark
  9. 9. Give Yourself Space #SideProjectWksp by @EmilyMiethner of @FindSpark
  10. 10. Tell Trusted Supporters #SideProjectWksp by @EmilyMiethner of @FindSpark
  11. 11. Make it Easy to Help You #SideProjectWksp by @EmilyMiethner of @FindSpark
  12. 12. Build Relationships with Early Adopters #SideProjectWksp by @EmilyMiethner of @FindSpark
  13. 13. Think About Your Angle #SideProjectWksp by @EmilyMiethner of @FindSpark
  14. 14. Choosing Your Website Platform #SideProjectWksp by @EmilyMiethner of @FindSpark
  15. 15. Wix Pros ● Forever free (with branding) ● Can host your domain ● Very customizable, lots of template themes ● Local Wix community and free support at Wix Lounge ● Live phone support ● Starts at $8.25 a month Cons ● Can’t import Wordpress blog (can only embed and import from Tumblr) #SideProjectWksp by @EmilyMiethner of @FindSpark
  16. 16. Examples of Wix Sites #SideProjectWksp by @EmilyMiethner of @FindSpark
  17. 17. Examples of Wix Sites #SideProjectWksp by @EmilyMiethner of @FindSpark
  18. 18. Squarespace Pros ● Can host your domain ● Lots of great templates ● Live chat support ● Starts at $8 a month Cons ● 14-day free trial only ● Less intuitive / customizable #SideProjectWksp by @EmilyMiethner of @FindSpark
  19. 19. Example of Squarespace Site #SideProjectWksp by @EmilyMiethner of @FindSpark
  20. 20. Wordpress Pros ● Forever free at Wordpress.org ● Completely customizable and incredibly powerful ● Best option for blogs ● Lots of great templates Cons ● Not as intuitive and more difficult to set up ● No customer service per say ● Must host domain elsewhere #SideProjectWksp by @EmilyMiethner of @FindSpark
  21. 21. Example of Wordpress Site #SideProjectWksp by @EmilyMiethner of @FindSpark
  22. 22. Using Social Media to Gain Support #SideProjectWksp by @EmilyMiethner of @FindSpark
  23. 23. Twitter Benefits ● Directly connect with customers and partners (@mentions are key) ● Become a thought leader ● Drive traffic to blog posts and websites #SideProjectWksp by @EmilyMiethner of @FindSpark
  24. 24. Facebook Benefits ● You likely already have a network of friends there ● Consider setting up a Facebook page or group ● Everyone is here #SideProjectWksp by @EmilyMiethner of @FindSpark
  25. 25. LinkedIn Benefits ● Share your expertise ● 100% professional ● Add rich media ● Add your side project as a job! #SideProjectWksp by @EmilyMiethner of @FindSpark
  26. 26. Niche Platforms Benefits ● Less crowded ● More specific to you #SideProjectWksp by @EmilyMiethner of @FindSpark
  27. 27. Hootsuite Benefits ● Manage multiple Social Media accounts on the go ● Monitor and manage your mentions ● View click stats, and more. ● Great mobile app ● Freemium model #SideProjectWksp by @EmilyMiethner of @FindSpark
  28. 28. Buffer Benefits ● Share to Twitter, Facebook, Google+, LinkedIn all from one place easily from your browser ● Updates will automatically be spaced out over the week ● Any update can also be “posted now” #SideProjectWksp by @EmilyMiethner of @FindSpark
  29. 29. Tweetreach Benefits ● Track hashtag activity ● Only $20 for a 7 day report #SideProjectWksp by @EmilyMiethner of @FindSpark
  30. 30. Free and Inexpensive Tools #SideProjectWksp by @EmilyMiethner of @FindSpark
  31. 31. Google Drive Benefits ● Collaborate seamlessly ● Create forms, spreadsheets, slides, and drawings ● Edit on the go with the app ● No need to attach files and wonder what version you have Cons ● Some limited features #SideProjectWksp by @EmilyMiethner of @FindSpark
  32. 32. Highrise Benefits ● Freemium up to 250 contacts ● Manage your partners, clients, writers, etc ● Includes simple task management system #SideProjectWksp by @EmilyMiethner of @FindSpark
  33. 33. Mailchimp Benefits ● Free up to 2,000 subscribers ● Live chat support during normal biz hours ● Great, fun, easy to use platform Cons ● Not the cheapest option #SideProjectWksp by @EmilyMiethner of @FindSpark
  34. 34. Mint.com Benefits ● Free to manage your side project expenses and profits Cons ● Not meant for business #SideProjectWksp by @EmilyMiethner of @FindSpark
  35. 35. Meetup & Eventbrite Meetup ● Best for discovery ● $140 a year to start a group Eventbrite ● Best for ticket management and website integration ● Technically free...always pass off the fees #SideProjectWksp by @EmilyMiethner of @FindSpark
  36. 36. FancyHands Benefits ● Quickly and easily get your mundane tasks out of the way ● Make more time for your side project ● About $5 per task Cons ● Tasks can technically only take 20 minutes #SideProjectWksp by @EmilyMiethner of @FindSpark
  37. 37. Google Analytics Benefits ● Know where your traffic comes from ● Discover your most viewed content ● See if other blogs are writing about you ● Get numbers for advertisers Cons ● Very overwhelming #SideProjectWksp by @EmilyMiethner of @FindSpark
  38. 38. The Importance of Events and Networking #SideProjectWksp by @EmilyMiethner of @FindSpark
  39. 39. Practice Your Elevator Pitch #SideProjectWksp by @EmilyMiethner of @FindSpark
  40. 40. Learn & Get Feedback #SideProjectWksp by @EmilyMiethner of @FindSpark
  41. 41. A Brief Overview of Legal Factors #SideProjectWksp by @EmilyMiethner of @FindSpark
  42. 42. Docracy Benefits ● Gives you a starting point for legal documents Cons ● Not customized to you #SideProjectWksp by @EmilyMiethner of @FindSpark
  43. 43. It’s Not too Hard to Be Official #SideProjectWksp by @EmilyMiethner of @FindSpark
  44. 44. Consider Protecting Yourself #SideProjectWksp by @EmilyMiethner of @FindSpark
  45. 45. Set yourself up for future success #SideProjectWksp by @EmilyMiethner of @FindSpark
  46. 46. Make Some Investments #SideProjectWksp by @EmilyMiethner of @FindSpark
  47. 47. Make Some Investments #SideProjectWksp by @EmilyMiethner of @FindSpark
  48. 48. What Now? Q&A Set one more goal for the next month (challenging but realistic) Attend our events! findspark.com/events Become a member! findspark.com/membership #SideProjectWksp by @EmilyMiethner of @FindSpark
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