THE PERIODIC TABLE OF SEO RANKING FACTORS

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  • 1. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com)Written by: Search Engine Land Designed by:
  • 2. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) ON THE PAGE SEO RANKING FACTORS These elements are in the direct control of the publisher. CONTENT Are pages well written & have substantial quality content? QUALITY Cq Have you researched the keywords people may use to find your RESEARCH content? Cr Do pages use words & phrases you hope theyll be found for? WORDS Cw Do visitors spend time reading or "bounce" away quickly? ENGAGE Ce Are pages fresh & about "hot" topics? FRESH Cf HTML Do HTML title tags contain keywords relevant to page topics? Ht TITLES Do meta description tags describe what pages are about? DESCRIPTION Hd Do headlines and subheads use header tags with relevant HEADERS keywords? Hh ARCHITECTURE Can search engines easily "crawl" pages on site? Ac CRAWL Does site load quickly? As SPEED Are URLs short & contain meaningful keywords to page topics? Au URLSWritten by: Search Engine Land Designed by:
  • 3. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) OFF THE PAGE SEO RANKING FACTORS Elements influenced by readers, visitors & other publishers. LINKS Are links from trusted, quality or respected web sites? QUALITY Lq Do links pointing at pages use words you hope theyll be found TEXT for? Lt Do many links point at your web pages? NUMBER Ln SOCIAL Do those respected on social networks share your content? REPUTATION Sr Do many share your content on social networks? SHARES Ss TRUST Do links, shares & other factors make site a trusted authority? AUTHORITY Ta Has site or its domain been around a long time, operating in HISTORY same way? Th PERSONAL What country is someone located in? COUNTRY Pc What city or local area is someone located in? LOCALITY Pl Does someone regularly visit the site? Or "liked" it? HISTORY Ph What do your friends think of the site? SOCIAL PsWritten by: Search Engine Land Designed by:
  • 4. THE PERIODIC TABLE OF SEO RANKING FACTORS (www.findmetop.com) VIOLATIONS Spam techniques may cause ranking penalty or ban. Is content "thin" or "shallow" & lacking substance? THIN Vt Do you excessively use words you want pages to be found for? STUFFING Vs Do colors or design "hide" words you want pages to be found HIDDEN for? Vh Do you show search engines different pages than humans? CLOAKING Vc Have you purchased links in hopes of better rankings? PAID LINKS Vp Have you created many links by spamming blogs, forums or LINK SPAM other places? Vl BLOCKING FACTORS If searchers "block" site, hurts both trust & personalization. Have many people blocked your site from search results? BLOCKING Bt Has someone blocked your site from their search results? Bp BLOCKINGWritten by: Search Engine Land Designed by: