100 Things to Watch in 2011 from JWT
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Beer Sommeliers, F-Commerce, Objectifying Objects … just a few items from our list of 100 Things to Watch in 2011....
Beer Sommeliers, F-Commerce, Objectifying Objects … just a few items from our list of 100 Things to Watch in 2011.
It’s a wide-ranging compilation that in part reflects broader shifts we’ve been tracking over the past few years, notably the evolution of the mobile phone into an “everything hub,” a trend we’ll see play out in myriad ways next year. Other items reflect counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.
Many of our Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Web-wise, Things to Watch will include a growth in Facebook commerce, apps beyond mobile and more social browsers. The people on the list—from pop culture, sports, architecture, fashion and other sectors—have the potential to drive or shape trends in the near future.
Check out our list, along with a little bit about what makes each item worth watching, below. (Or to download the presentation with fully functioning links, click here.)
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