Delivered to LIANZA Waikato/BOP Weekend School6-8 May 2011Waitomo, NZ
Patron-focussed libraries know their patrons are important.Patron-driven libraries know their patrons are their business.
Think like your patronsRather than learn about their patrons, patron-driven libraries think like their patrons and use this information to change the way their library is run. Eg suggestions for purchase vs patron-driven acquisitions.Live where they livePatrons live on their phones, at the malls, in the local newspaper and with their friends. Libraries should also live there. How will our community know what’s great about libraries if we don’t live where they live.Provide them with personalised, relevant contentNot all patrons are the same – some read, some surf the net, some ask for help. Yet why do we not provide personalised services to them? Not all patrons will want these choices, but what about those that do?
The value of our content is and will continue to be determined by the context it is placed in. That is, how the content of libraries is packaged, presented, and what surrounds it (eg shelving arrangements, customer service, signage etc).
What you say is less important than how you say itWhat’s the difference between information found in a book from the library and that same title from Amazon or Google Books? The content is essentially the same, but it is the context or packaging that differs. In differentiating our content from others, what we say is less important than how we say it.People are easily persuaded by other people that they likePeople are influenced by who liked or rated something, rather than the product itself. So while a list of Award finalists is interesting, far more relevant is a list of the finalists that your friends are reading.People will do things they see others doingWhat do patrons see libraries doing? What does the community we serve see librarians doing?
From publishing content to sharing content.
Everyone is connected to everyone elseTo create a successful piece of content libraries not only need to get people to like it, but must also encourage their audience to spread it through their own channels.Everyone who interacts will change the experience of those that followEvery comment, share, like and retweet builds a history. It becomes woven with the experience from others.Ownership is less important than accessPatrons are demanding content to be delivered when they want it. They don’t care where it comes from.
Have conversations with your patronsIt is so much easier to ask than it is to assume.The more you know your patrons the more you will think like them, live where they live, be seen and be valued.Start experimentingDon’t wait for someone else to start for you. Draw your own map.Join NZ Libraries in 2025Share your ideas with others, vote and comment.
NZ Libraries in 2025
New Zealand Libraries in 2025<br />Changing the Model to Survive and Thrive<br />
TREND: 1<br />From Patron-Focussed Libraries to Patron-Driven Libraries<br />
TREND: 1<br />From Patron-Focussed Libraries to Patron-Driven Libraries<br /><ul><li>Think like your patrons
Join NZ Libraries in 2025 at www.findingheroes.co.nz</li></li></ul><li>Recommended Reading<br /> <br />Cialdini, Robert B. Influence: The Psychology Of Persuasion. [S.I]: Collins, 1998.<br />The psychology of persuasion through six universal principles: reciprocation, authority, commitment, scarcity, liking, and social proof.<br />Gladwell, Malcolm. The Tipping Point: How Little Things Can Make A Big Difference. Boston: Little Brown, 2000.<br />A great read that cleverly describes how little causes can have big effects and that change happens not gradually but at one dramatic (tipping point) moment.<br />Godin, Seth. Poke The Box: When Was The Last Time You Did Something For The First Time? [S.I]: The Domino Project/Do You Zoom, Inc, 2011.<br />Stop waiting for a road map and start drawing one instead. If this doesn’t get you started, nothing will.<br />Goldstein, Noah J, Steve J Martin, and Robert B Cialdini. Yes! 50 Secrets From The Science Of Persuasion. London: Profile, 2007.<br />Based on over 60 years of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.<br />
Recommended Reading<br /> <br />Johnson, L, R Smith, A Levine, and K Haywood. The 2010 Horizon Report: Australia-New Zealand Edition. Austin, Texas: The New Media Consortium, 2010.<br />Emerging technologies and their potential impact on and use in teaching, learning, and creative enquiry within higher education over the next five years – ebooks, mobile technology, augmented reality, open content, gesture-based computing and visual data analysis.<br />Semmel, Marsha. Museums, Libraries And 21st Century Skills. Washington, DC: Institute of Museum and Library Services, 2009.<br />A 21st century skills framework for libraries and museums with some good case studies and a self-assessment tool.<br />Stoffle, Carla J., Kim Leeder, Gabrielle Sykes-Casavant. “Bridging The Gap: Wherever You Are, The Library.” Journal of Library Administration. 48(1), 2008: 3-30.<br />Success in the future will require libraries to deliberately adopt a “push out” philosophy in which the library extends outward to customers wherever they are and requires libraries to be customer-based, not place based or collection-driven.<br />
Recommended Reading<br /> <br />Walsh, Mike.Futuretainment: Yesterday The World Changed, Now It’s YourTurn. London; New York: Phaidon Press, 2009.<br />23 insights that reveal how the rise of the Internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the ‘adaptive web’, amongst other advances, has affected the worlds of media and entertainment forever.<br />Wawrzaszek, Susan V., David G. Wedaman. “The Academic Library In A 2.0 World.” (Research Bulletin, Issue 19). Boulder, CO: EDUCAUSE Center for Applied Research, 2008.<br />Provides a context for the current state of academic libraries and the issues they face in a Web 2.0 world.<br />Woodworth, Andy. “BackTalk: We Need Big Tent Librarianship” Library Journal. 135(20), December 2010: 70.<br />Advocates a unity of vision and a sense of greater purpose within the profession.<br />