Disney
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  • 1. Amanda Lawson Marianne Brown Katie O’Toole
  • 2. 1923: The Disney Brothers Studios starts 1928: Steamboat Willie is released 1955: Disneyland opens 1966: Walt Disney passes away 1971: Walt Disney World Resort opens 1983: First international Disney opens in Tokyo
  • 3. 1994: Beauty and the Beast becomes the first Disney Broadway show 1998: Disney Cruise Line is started 2006: Disney acquires Pixar 2009: Disney acquires Marvel 2012: Disney acquires Lucas Films (Star Wars)
  • 4. Principle One: “Make Everyone’s Dream Come True” the importance of letting the members of the organization dream and develop their creative talents.
  • 5. Walt Disney wants his employees to have a great experience and not look at themselves as the “cookie cutter” employee.
  • 6. Disney shows only involving white characters, as well as only having white princesses. Disney has now added the show “Doc McStuffins” and Princess Tiana from “Princess and the Frog”
  • 7. Winner of 2011 Jane Goodall Global Leadership Award for Corporate Social Responsibility. Youth from 28 countries have attended Jane Goodall’s Global Youth Summit at the Walt Disney World Resort
  • 8. Diversity Inc.’s Top 50 Companies for Diversity for 3 years in a row Percentage Minority (U.S.) 2008 2009 2010 All U.S. Based Employees 40% 40% 40% New Hires 48% 50% 45% Management 21% 21% 21% Gender Statistics (Global) 2008 2009 2010 All Employees 52% 52% 52% New Hires 62% 61% 59% Management 44% 43% 43%
  • 9. Disney is able to celebrate diversity through embracing different languages and cultures. Cast members at Disneyland wear pins denoting what language they speak so that guest will be able to know who to speak to if they do not speak English.
  • 10. The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.
  • 11. To make people happy.
  • 12. Walt Disney Company’s level of globalization: International Company headquarters: Burbank, California Barriers to international trade: Socioculture and Economic, as well as, political and legal differences.
  • 13. 5 world class vacation destinations 11 Theme Parks & 43 Resorts: North America, Europe, Asia 4 Disney Cruise Line Ships: Caribbean, Bahamas, Hawaii, Alaska
  • 14. Organizational Structure: Functional and Tall Thomas O. Staggs: Chairman of all W.D Parks & Resorts President of Disney Land Resort President of Walt Disney World Resort President of Disney Cruise Line CEO of Euro Disney President and Managing Director of Walt Disney Parks and Resort Asia
  • 15. Shared/Underlying Values: “Innovation, quality, community, storytelling, optimism and decency.” Adhocracy Culture: Employees are encouraged to take risks and experiment with new ideas.
  • 16. Must perform all duties listed in each job description and have the skills, knowledge, and abilities listed in the job specifications. Each employee must fit the “special image.”
  • 17. Chairman and Chief Executive Officer of The Walt Disney Company. 2006 & 2007: Fortune magazine’s “25 Most Powerful People in Business” 2009: “Top Gun CEOs” by Forbes Magazine. 2008, 2009, 2010 & 2011: “Best CEOs” by Institutional Investor magazine.
  • 18. Team work = “Be Our Guest” Snow White and the Seven Dwarfs Each dwarf was made to have his own characteristics. Scripted to have them show the different talents and personalities that are formed together to accomplish the same goals.
  • 19. Team work depends on a leader. This person has to set the tone for each member. A great leader has an environment that encourages creativity while accomplishing team goals.