Digital business #2

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Digital business #2

  1. 1. Brand Telefónica S.A. Digital Business_ #2 Mg. Alejandro M. Salevsky Lic. Juan Manuel Cascone
  2. 2. 2 Global BI Telefónica S.A. Who we are_ Mg. Alejandro M. Salevsky •MBA / BBA UCA •Corporate & strategic finance professor (UCA) •Global BI senior manager in Telefonica S.A. (NYSE: TAR) •Innovation & new tech researcher fan •asalevsky@gmail.com / @alesalevsky Lic. Juan Manuel Cascone •BBA UCA •Corporate & strategic finance professor (UCA) •Controller manager in Grupo Assa S.A. •jmcascone@gmail.com +Keynote guests_
  3. 3. 3 Global BI Telefónica S.A. General structure 1.News 2.Concepts + real examples 3.Customer insight 4.Mini groupal or individual case to solve in class And most important: interactive participation!!
  4. 4. http://www.youtube.com/watch?feature=player_embedded&v=EjN5avRvApk
  5. 5. Total Costs 28% EBITDA 4% Revenues 20% Net Inc. 16%
  6. 6. 8% 24% 30% 32% Revenues 25% 25% 13% 8% EBITDA 54% 30% 15% 10% Net Income 2008-2009 2009-2010 2010-2011 2011-2012
  7. 7. 65% 45% Revenues 84% 63% EBITDA 85% 60% Net Income 2010-2011 2011-2012
  8. 8. 185% 155% 88% 37% Revenues % 293% 70% 70% EBITDA % 164% 65% 95% Net Income 2008-2009 2009-2010 2010-2011 2011-2012
  9. 9. 28% 40% 40% 28% Revenues 34% 25% 40% 20% EBITDA 40% 28% 45% % Net Income 2008-2009 2009-2010 2010-2011 2011-2012

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