Search engine is all about content and every SEO gurushave been trying very hard to optimize their pages just forthe search engine and often forgetting that the end user isactually the human reader. It is of paramount importancethat a page has to be written for humans and designed for search engines in terms of SEO.
There is nothing more important than creating uniquecontent for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids inoptimization since search engine takes into consideration of the keywords in these tags.
Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creatingcontent is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.
Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears beforeother parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of apage and index them since they are placed near the top ofa page. Another easy work around is to employ a right side navigation menu.
The ultimate purpose of SEO is to make sure that thedesignated content appears in search engine according to the specific searches. Making the content readable anddesigning the page for easy indexing should always be the first priority for webmasters when SEO comes into play.