Why Monetization is Vital to New Media
Christopher S. Penn

Please consider whether you
actually need to print this.

Full Disclosure

Where does
money come from?

A Brief History of
Money, Illustrated

"Money is a matter of
functions four, a medium, a
measure, a standard, a store."

6 months of hard work
3 years of hard work

Time
Effort
Knowledge

coincidence of wants

1 month
6 months
3 years 2 years

1 belt
6 belts
36 belts 24 belts

Time
Effort
Knowledge

Money

New media?

Time
Effort
Knowledge

show me the money

new book on
sale now

Shareasale

$2,244.24

What you should
take away

Why you hate
monetization

FAIL

Why you should
monetize

Why you should
NOT monetize

$150,000 top prize

Export firm
nut buyer
$642,000

Jenna makes $23.2
million a year

the trouble with awesome

How to start

Caveat: we’re talking
beer money
not pay-your-rent money to start
official PAB sponsor!

Commission Junction
Shareasale
Linkshare
Amazon

you suck you rock
Suckage
Probability of income

$392

@cspenn
christopherspenn.com
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