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Web analytics on less than a dime
 

Web analytics on less than a dime

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Web analytics on less than a dime. Presented at ETC2010

Web analytics on less than a dime. Presented at ETC2010

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    Web analytics on less than a dime Web analytics on less than a dime Presentation Transcript

    • Web Analytics on Less Than A Dime Christopher S. Penn,VP Strategy and Innovation www.BlueSkyFactory.com
    • Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.
    • The corporate plug: If you send more than 25,000 emails a month, we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
    • $0.00
    • Marketing Sales Product and Service
    • Attract Convert Energize
    • Qualified Leads Customers Evangelists
    • Qualified leads
    • www.Google.com/analytics
    • The problem with Analytics
    • Visits Unique visitors Time on page Referrer Click path Navigation Analysis Screen Size Browser Operating System Traffic source Keywords Search queries Top landing pages Top exit pages Bounce rate
    • Visits Unique visitors Time on page Referrer Click path ER TT Navigation Analysis M Browser A Screen Size OT Operating System O N Traffic source Keywords D Search queries Top landing pages Top exit pages Bounce rate
    • KPI Key Performance Indicators
    • How many qualified leads is your web site creating?
    • Case Study
    • Lifetime value of a student is $1,800 Closing rate is 90% 75% fill out the web form & come in
    • A web lead is worth 67% of $1,800 = $1,200
    • What is a qualified lead worth to you?
    • Standard view of analytics
    • Goal-focused analytics
    • Standard view of analytics
    • Goal-focused view of analytics
    • http://bit.ly/urlbuilder
    • Apply to anything ALWAYS apply to an ad spend!
    • Case study conclusion
    • Total spent on site: $4,000 Total earned on site: $188,400
    • testing
    • HIPPO Problem
    • airline magazine syndrome
    • www.Google.com/websiteoptimizer
    • Review
    • KPI Key Performance Indicators
    • Qualified leads
    • test
    • Discussion Christopher S. Penn christopherspenn.com twitter.com/cspenn Blue Sky Factory blueskyfactory.com twitter.com/blueskyfactory