Web analytics on less than a dime

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Web analytics on less than a dime. Presented at ETC2010

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Web analytics on less than a dime

  1. 1. Web Analytics on Less Than A Dime Christopher S. Penn,VP Strategy and Innovation www.BlueSkyFactory.com
  2. 2. Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.
  3. 3. The corporate plug: If you send more than 25,000 emails a month, we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
  4. 4. $0.00
  5. 5. Marketing Sales Product and Service
  6. 6. Attract Convert Energize
  7. 7. Qualified Leads Customers Evangelists
  8. 8. Qualified leads
  9. 9. www.Google.com/analytics
  10. 10. The problem with Analytics
  11. 11. Visits Unique visitors Time on page Referrer Click path Navigation Analysis Screen Size Browser Operating System Traffic source Keywords Search queries Top landing pages Top exit pages Bounce rate
  12. 12. Visits Unique visitors Time on page Referrer Click path ER TT Navigation Analysis M Browser A Screen Size OT Operating System O N Traffic source Keywords D Search queries Top landing pages Top exit pages Bounce rate
  13. 13. KPI Key Performance Indicators
  14. 14. How many qualified leads is your web site creating?
  15. 15. Case Study
  16. 16. Lifetime value of a student is $1,800 Closing rate is 90% 75% fill out the web form & come in
  17. 17. A web lead is worth 67% of $1,800 = $1,200
  18. 18. What is a qualified lead worth to you?
  19. 19. Standard view of analytics
  20. 20. Goal-focused analytics
  21. 21. Standard view of analytics
  22. 22. Goal-focused view of analytics
  23. 23. http://bit.ly/urlbuilder
  24. 24. Apply to anything ALWAYS apply to an ad spend!
  25. 25. Case study conclusion
  26. 26. Total spent on site: $4,000 Total earned on site: $188,400
  27. 27. testing
  28. 28. HIPPO Problem
  29. 29. airline magazine syndrome
  30. 30. www.Google.com/websiteoptimizer
  31. 31. Review
  32. 32. KPI Key Performance Indicators
  33. 33. Qualified leads
  34. 34. test
  35. 35. Discussion Christopher S. Penn christopherspenn.com twitter.com/cspenn Blue Sky Factory blueskyfactory.com twitter.com/blueskyfactory

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