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Web analytics on less than a dime

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Web analytics on less than a dime. Presented at ETC2010

Web analytics on less than a dime. Presented at ETC2010

Published in: Technology, Business

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  • 1. Web Analytics on Less Than A Dime Christopher S. Penn,VP Strategy and Innovation www.BlueSkyFactory.com
  • 2. Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.
  • 3. The corporate plug: If you send more than 25,000 emails a month, we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
  • 4. $0.00
  • 5. Marketing Sales Product and Service
  • 6. Attract Convert Energize
  • 7. Qualified Leads Customers Evangelists
  • 8. Qualified leads
  • 9. www.Google.com/analytics
  • 10. The problem with Analytics
  • 11. Visits Unique visitors Time on page Referrer Click path Navigation Analysis Screen Size Browser Operating System Traffic source Keywords Search queries Top landing pages Top exit pages Bounce rate
  • 12. Visits Unique visitors Time on page Referrer Click path ER TT Navigation Analysis M Browser A Screen Size OT Operating System O N Traffic source Keywords D Search queries Top landing pages Top exit pages Bounce rate
  • 13. KPI Key Performance Indicators
  • 14. How many qualified leads is your web site creating?
  • 15. Case Study
  • 16. Lifetime value of a student is $1,800 Closing rate is 90% 75% fill out the web form & come in
  • 17. A web lead is worth 67% of $1,800 = $1,200
  • 18. What is a qualified lead worth to you?
  • 19. Standard view of analytics
  • 20. Goal-focused analytics
  • 21. Standard view of analytics
  • 22. Goal-focused view of analytics
  • 23. http://bit.ly/urlbuilder
  • 24. Apply to anything ALWAYS apply to an ad spend!
  • 25. Case study conclusion
  • 26. Total spent on site: $4,000 Total earned on site: $188,400
  • 27. testing
  • 28. HIPPO Problem
  • 29. airline magazine syndrome
  • 30. www.Google.com/websiteoptimizer
  • 31. Review
  • 32. KPI Key Performance Indicators
  • 33. Qualified leads
  • 34. test
  • 35. Discussion Christopher S. Penn christopherspenn.com twitter.com/cspenn Blue Sky Factory blueskyfactory.com twitter.com/blueskyfactory

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