Socialfresh Goal Focused

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Socialfresh Goal Focused

  1. 1. Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010
  2. 2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Monday, April 5, 2010
  3. 3. blueskyfactory.com/sofreshpdx Monday, April 5, 2010
  4. 4. Slides available Monday at blog.blueskyfactory.com Save a tree. Do not print this unless you really need to. Monday, April 5, 2010
  5. 5. FAIR WARNING Monday, April 5, 2010
  6. 6. Monday, April 5, 2010
  7. 7. Monday, April 5, 2010
  8. 8. decide on a goal first then measure to it Monday, April 5, 2010
  9. 9. Qualified leads Monday, April 5, 2010
  10. 10. RETURN on INVESTMENT Monday, April 5, 2010
  11. 11. Monday, April 5, 2010
  12. 12. $ Monday, April 5, 2010
  13. 13. Monday, April 5, 2010 $
  14. 14. $1.00 Monday, April 5, 2010
  15. 15. $? Monday, April 5, 2010
  16. 16. Profitability Monday, April 5, 2010
  17. 17. 2 things I hate Monday, April 5, 2010
  18. 18. Monday, April 5, 2010
  19. 19. ROI Monday, April 5, 2010
  20. 20. Monday, April 5, 2010
  21. 21. RETURN on INVESTMENT Monday, April 5, 2010
  22. 22. INVESTMENT Monday, April 5, 2010
  23. 23. Monday, April 5, 2010
  24. 24. Monday, April 5, 2010
  25. 25. Income / 2080 = hourly rate Monday, April 5, 2010
  26. 26. $40,000 / year = $19.23 / hour Monday, April 5, 2010
  27. 27. RETURN Monday, April 5, 2010
  28. 28. KPIKey Performance Indicators Monday, April 5, 2010
  29. 29. How many qualified leads is your social media work creating? Monday, April 5, 2010
  30. 30. period of time Monday, April 5, 2010
  31. 31. $100/hour Monday, April 5, 2010
  32. 32. 5 hours/wk Monday, April 5, 2010
  33. 33. $2,500 Monday, April 5, 2010
  34. 34. retain 75% Monday, April 5, 2010
  35. 35. $1,875 Monday, April 5, 2010
  36. 36. close 80% Monday, April 5, 2010
  37. 37. $1,500 Monday, April 5, 2010
  38. 38. $1,500 $100 x num hours Monday, April 5, 2010
  39. 39. What is a qualified lead worth to you? Monday, April 5, 2010
  40. 40. Monday, April 5, 2010
  41. 41. www.Google.com/analytics Monday, April 5, 2010
  42. 42. The problem with most analytics Monday, April 5, 2010
  43. 43. Monday, April 5, 2010
  44. 44. Monday, April 5, 2010
  45. 45. Visits Unique visitors Time on page Referrer Influence Attention Friends Fans Followers Traffic source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010
  46. 46. Visits Unique visitors S Time on page C Referrer Influence S Attention T I AG N O Friends Fans I Followers D Traffic source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010
  47. 47. Monday, April 5, 2010
  48. 48. Monday, April 5, 2010
  49. 49. Monday, April 5, 2010
  50. 50. Monday, April 5, 2010
  51. 51. Apply to anything ALWAYS apply to an ad spend! Monday, April 5, 2010
  52. 52. Monday, April 5, 2010
  53. 53. http://bit.ly/urlbuilder Monday, April 5, 2010
  54. 54. Monday, April 5, 2010
  55. 55. Monday, April 5, 2010
  56. 56. Monday, April 5, 2010
  57. 57. Monday, April 5, 2010
  58. 58. Monday, April 5, 2010
  59. 59. Photo Credit: Stephen D9 Monday, April 5, 2010
  60. 60. The BIGGEST Secret Monday, April 5, 2010
  61. 61. You get what you pay for. Monday, April 5, 2010
  62. 62. Review Monday, April 5, 2010
  63. 63. Monday, April 5, 2010
  64. 64. Qualified leads Monday, April 5, 2010
  65. 65. Monday, April 5, 2010
  66. 66. Pay for what you want. Monday, April 5, 2010
  67. 67. www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn Monday, April 5, 2010

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