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Socialfresh Goal Focused
 

Socialfresh Goal Focused

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For a blog post on blog.blueskyfactory.com

For a blog post on blog.blueskyfactory.com

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    Socialfresh Goal Focused Socialfresh Goal Focused Presentation Transcript

    • Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010
    • The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Monday, April 5, 2010
    • blueskyfactory.com/sofreshpdx Monday, April 5, 2010
    • Slides available Monday at blog.blueskyfactory.com Save a tree. Do not print this unless you really need to. Monday, April 5, 2010
    • FAIR WARNING Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • decide on a goal first then measure to it Monday, April 5, 2010
    • Qualified leads Monday, April 5, 2010
    • RETURN on INVESTMENT Monday, April 5, 2010
    • Monday, April 5, 2010
    • $ Monday, April 5, 2010
    • Monday, April 5, 2010 $
    • $1.00 Monday, April 5, 2010
    • $? Monday, April 5, 2010
    • Profitability Monday, April 5, 2010
    • 2 things I hate Monday, April 5, 2010
    • Monday, April 5, 2010
    • ROI Monday, April 5, 2010
    • Monday, April 5, 2010
    • RETURN on INVESTMENT Monday, April 5, 2010
    • INVESTMENT Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Income / 2080 = hourly rate Monday, April 5, 2010
    • $40,000 / year = $19.23 / hour Monday, April 5, 2010
    • RETURN Monday, April 5, 2010
    • KPIKey Performance Indicators Monday, April 5, 2010
    • How many qualified leads is your social media work creating? Monday, April 5, 2010
    • period of time Monday, April 5, 2010
    • $100/hour Monday, April 5, 2010
    • 5 hours/wk Monday, April 5, 2010
    • $2,500 Monday, April 5, 2010
    • retain 75% Monday, April 5, 2010
    • $1,875 Monday, April 5, 2010
    • close 80% Monday, April 5, 2010
    • $1,500 Monday, April 5, 2010
    • $1,500 $100 x num hours Monday, April 5, 2010
    • What is a qualified lead worth to you? Monday, April 5, 2010
    • Monday, April 5, 2010
    • www.Google.com/analytics Monday, April 5, 2010
    • The problem with most analytics Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Visits Unique visitors Time on page Referrer Influence Attention Friends Fans Followers Traffic source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010
    • Visits Unique visitors S Time on page C Referrer Influence S Attention T I AG N O Friends Fans I Followers D Traffic source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Apply to anything ALWAYS apply to an ad spend! Monday, April 5, 2010
    • Monday, April 5, 2010
    • http://bit.ly/urlbuilder Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Monday, April 5, 2010
    • Photo Credit: Stephen D9 Monday, April 5, 2010
    • The BIGGEST Secret Monday, April 5, 2010
    • You get what you pay for. Monday, April 5, 2010
    • Review Monday, April 5, 2010
    • Monday, April 5, 2010
    • Qualified leads Monday, April 5, 2010
    • Monday, April 5, 2010
    • Pay for what you want. Monday, April 5, 2010
    • www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn Monday, April 5, 2010