Socialfresh Goal Focused

Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010

The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Monday, April 5, 2010

blueskyfactory.com/sofreshpdx Monday, April 5, 2010

Slides available Monday at blog.blueskyfactory.com Save a tree. Do not print this unless you really need to. Monday, April 5, 2010

FAIR WARNING Monday, April 5, 2010

Monday, April 5, 2010

decide on a goal first then measure to it Monday, April 5, 2010

Qualified leads Monday, April 5, 2010

RETURN on INVESTMENT Monday, April 5, 2010

$ Monday, April 5, 2010

Monday, April 5, 2010 $

$1.00 Monday, April 5, 2010

$? Monday, April 5, 2010

Profitability Monday, April 5, 2010

2 things I hate Monday, April 5, 2010

ROI Monday, April 5, 2010

RETURN on INVESTMENT Monday, April 5, 2010

INVESTMENT Monday, April 5, 2010

Income / 2080 = hourly rate Monday, April 5, 2010

$40,000 / year = $19.23 / hour Monday, April 5, 2010

RETURN Monday, April 5, 2010

KPIKey Performance Indicators Monday, April 5, 2010

How many qualified leads is your social media work creating? Monday, April 5, 2010

period of time Monday, April 5, 2010

$100/hour Monday, April 5, 2010

5 hours/wk Monday, April 5, 2010

$2,500 Monday, April 5, 2010

retain 75% Monday, April 5, 2010

$1,875 Monday, April 5, 2010

close 80% Monday, April 5, 2010

$1,500 Monday, April 5, 2010

$1,500 $100 x num hours Monday, April 5, 2010

What is a qualified lead worth to you? Monday, April 5, 2010

www.Google.com/analytics Monday, April 5, 2010

The problem with most analytics Monday, April 5, 2010

Visits Unique visitors Time on page Referrer Inﬂuence Attention Friends Fans Followers Trafﬁc source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010

Visits Unique visitors S Time on page C Referrer Inﬂuence S Attention T I AG N O Friends Fans I Followers D Trafﬁc source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010

Apply to anything ALWAYS apply to an ad spend! Monday, April 5, 2010

http://bit.ly/urlbuilder Monday, April 5, 2010

Photo Credit: Stephen D9 Monday, April 5, 2010

The BIGGEST Secret Monday, April 5, 2010

You get what you pay for. Monday, April 5, 2010

Review Monday, April 5, 2010

Qualiﬁed leads Monday, April 5, 2010

Pay for what you want. Monday, April 5, 2010

www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn Monday, April 5, 2010

Socialfresh Goal Focused

by Christopher Penn

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 75

Statistics

Socialfresh Goal Focused Presentation Transcript

http://blog.blueskyfactory.com	74
http://www.lmodules.com	1