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Social Media ROI 101
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Christopher Penn
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How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com
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Social Media ROI 101
1.
ROI 101 Christopher S. Penn CMO,
Edvisors, Inc.
3.
Please consider whether
you actually need to print this.
6.
RETURN
on INVESTMENT
8.
$
9.
$
10.
$1.00
11.
$?
12.
Profitability
13.
2 things I
hate
15.
ROI
17.
RETURN
on INVESTMENT
18.
INVESTMENT
21.
Income / 2080
= hourly rate
22.
$40,000 / year
= $19.23 / hour
24.
RETURN
25.
Audience Prospects Leads
Sales
28.
What’s the ROI
of social media and the steakhouse?
29.
Audience
Prospects Leads $458,700 Sales 5,924 checks
30.
Audience
Prospects Leads $77.43/check Sales
31.
Audience
Prospects 25/month Leads $77.43/check Sales
33.
Audience
621/year Prospects 300/year Leads $77.43/check Sales
35.
9,933/year
Audience 621/year Prospects 300/year Leads $77.43/check Sales
36.
9,933/year
Audience Prospects $23,229 Leads $77.43/check Sales
37.
9,933/year
Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
38.
$2.34
40.
143 visits from
social media sites x $2.34/visit = $334.62
41.
time and effort
for the year
42.
$? < $334.62
46.
RETURN
on INVESTMENT
47.
how to improve RETURN
on INVESTMENT
48.
9,933/year
Audience 621/year Prospects 300/year Leads $77.43/check Sales
49.
Audience
Prospects Leads $77.43/check Sales
51.
If you’d like
to sell more stuff to 2 million college students a month, see me after this.
52.
Audience
Prospects 300/year Leads Sales
54.
Audience 621/year
Prospects Leads Sales
55.
Google Optimizer
56.
Clickheat
57.
9,933/year
Audience Prospects Leads Sales
58.
Google Analytics
59.
another link beggar...
61.
Google Analytics
62.
Google Analytics
63.
Google Analytics
64.
Google Analytics
65.
Tools mentioned: • Google
Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet blog.edvisors.com
66.
If you’d like
to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
67.
Christopher S. Penn
www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan tetsu Steve Snodgrass
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