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ROI
101
Christopher S. Penn
CMO, Edvisors, Inc.
Social Media ROI 101
Please consider whether you
 actually need to print this.
Social Media ROI 101
Social Media ROI 101
RETURN
    on
INVESTMENT
Social Media ROI 101
$
$
$1.00
$?
Profitability
2 things
 I hate
Social Media ROI 101
ROI
Social Media ROI 101
RETURN
    on
INVESTMENT
INVESTMENT
Social Media ROI 101
Social Media ROI 101
Income / 2080
 = hourly rate
$40,000 / year =
 $19.23 / hour
Social Media ROI 101
RETURN
Audience


Prospects


 Leads


  Sales
Social Media ROI 101
Social Media ROI 101
What’s the ROI of
social media and
the steakhouse?
Audience


                  Prospects


                 Leads

    $458,700
               Sales
5,924 checks
Audience


                  Prospects


                 Leads


$77.43/check   Sales
Audience


                  Prospects


  25/month       Leads


$77.43/check   Sales
Social Media ROI 101
Audience


   621/year       Prospects


   300/year      Leads


$77.43/check   Sales
Social Media ROI 101
9,933/year           Audience


   621/year       Prospects


   300/year      Leads


$77.43/check   Sales
9,933/year           Audience


                  Prospects


     $23,229     Leads


$77.43/check   Sales
9,933/year           Audience


                Prospects


  $23,229      Leads


             Sales


    Revenue per Visit: $2.34
$2.34
Social Media ROI 101
143 visits from social
     media sites
           x
     $2.34/visit
           =
  $334.62
time and effort



 for
the
year
$? <
$334.62
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
RETURN
    on
INVESTMENT
how to improve
RETURN
      on
INVESTMENT
9,933/year           Audience


   621/year       Prospects


   300/year      Leads


$77.43/check   Sales
Audience


                  Prospects


                 Leads


$77.43/check   Sales
Social Media ROI 101
If you’d like to sell more
stuff to 2 million college
   students a month, see
            me after this.
Audience


              Prospects


300/year     Leads


           Sales
Social Media ROI 101
Audience


621/year      Prospects


             Leads


           Sales
Google Optimizer
Clickheat
9,933/year           Audience


                Prospects


               Leads


             Sales
Google Analytics
another link
beggar...
Social Media ROI 101
Google Analytics
Google Analytics
Google Analytics
Google Analytics
Tools mentioned:

• Google Analytics
• Google Website Optimizer
• Clickheat / Crazy Egg
• Spreadsheet
   blog.edvisors.com
If you’d like to sell more
   stuff to 2 million college
students a month, go here:
              www.Edvisors.com
           cspenn@edvisors.com
                    @edvisors
                      @cspenn
Christopher S. Penn
   www.Edvisors.com
Twitter: @cspenn @edvisors

         Photo Credits:
            Geishaboy
          Michel Fillion
          AZRainMan
              tetsu
         Steve Snodgrass

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Social Media ROI 101