Social Media ROI 101

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    Social Media ROI 101 - Presentation Transcript

    1. ROI 101 Christopher S. Penn CMO, Edvisors, Inc.
    2. Please consider whether you actually need to print this.
    3. RETURN on INVESTMENT
    4. $
    5. $
    6. $1.00
    7. $?
    8. Profitability
    9. 2 things I hate
    10. ROI
    11. RETURN on INVESTMENT
    12. Income / 2080 = hourly rate
    13. $40,000 / year = $19.23 / hour
    14. INVESTMENT
    15. RETURN
    16. Audience Prospects Leads Sales
    17. What’s the ROI of social media and the steakhouse?
    18. Audience Prospects Leads $458,700 Sales 5,924 checks
    19. Audience Prospects 25/month Leads $77.43/check Sales
    20. Audience 621/year Prospects 300/year Leads $77.43/check Sales
    21. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
    22. 9,933/year Audience Prospects $23,229 Leads $77.43/check Sales
    23. 9,933/year Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
    24. $2.34
    25. 143 visits from social media sites x $2.34/visit = $334.62
    26. time and effort for the year
    27. $? < $334.62
    28. RETURN on INVESTMENT
    29. how to improve RETURN on INVESTMENT
    30. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
    31. Audience Prospects Leads $77.43/check Sales
    32. If you’d like to sell more stuff to 2 million college students a month, see me after this.
    33. Audience Prospects 300/year Leads Sales
    34. Audience 621/year Prospects Leads Sales
    35. Google Optimizer
    36. Clickheat
    37. 9,933/year Audience Prospects Leads Sales
    38. Google Analytics
    39. another link beggar...
    40. Google Analytics
    41. Google Analytics
    42. Tools mentioned: • Google Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet
    43. If you’d like to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
    44. Christopher S. Penn www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan Steve Snodgrass

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