ROI
101
Christopher S. Penn
CMO, Edvisors, Inc.
Please consider whether you
 actually need to print this.
RETURN
    on
INVESTMENT
$
$
$1.00
$?
Profitability
2 things
 I hate
ROI
RETURN
    on
INVESTMENT
Income / 2080
 = hourly rate
$40,000 / year =
 $19.23 / hour
INVESTMENT
RETURN
Audience


Prospects


 Leads


  Sales
What’s the ROI of
social media and
the steakhouse?
Audience


                  Prospects


                 Leads

    $458,700
               Sales
5,924 checks
Audience


                  Prospects


  25/month       Leads


$77.43/check   Sales
Audience


   621/year       Prospects


   300/year      Leads


$77.43/check   Sales
9,933/year           Audience


   621/year       Prospects


   300/year      Leads


$77.43/check   Sales
9,933/year           Audience


                  Prospects


     $23,229     Leads


$77.43/check   Sales
9,933/year           Audience


                Prospects


  $23,229      Leads


             Sales


    Revenue per Vi...
$2.34
143 visits from social
     media sites
           x
     $2.34/visit
           =
  $334.62
time and effort



 for
the
year
$? <
$334.62
RETURN
    on
INVESTMENT
how to improve
RETURN
      on
INVESTMENT
9,933/year           Audience


   621/year       Prospects


   300/year      Leads


$77.43/check   Sales
Audience


                  Prospects


                 Leads


$77.43/check   Sales
If you’d like to sell more
stuff to 2 million college
   students a month, see
            me after this.
Audience


              Prospects


300/year     Leads


           Sales
Audience


621/year      Prospects


             Leads


           Sales
Google Optimizer
Clickheat
9,933/year           Audience


                Prospects


               Leads


             Sales
Google Analytics
another link
beggar...
Google Analytics
Google Analytics
Tools mentioned:

• Google Analytics
• Google Website Optimizer
• Clickheat / Crazy Egg
• Spreadsheet
If you’d like to sell more
   stuff to 2 million college
students a month, go here:
              www.Edvisors.com
       ...
Christopher S. Penn
   www.Edvisors.com
Twitter: @cspenn @edvisors

         Photo Credits:
            Geishaboy
        ...
Social Media ROI 101
Social Media ROI 101
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Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
Social Media ROI 101
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Social Media ROI 101
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Social Media ROI 101
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Social Media ROI 101
Social Media ROI 101
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Social Media ROI 101

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How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com

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Social Media ROI 101

  1. 1. ROI 101 Christopher S. Penn CMO, Edvisors, Inc.
  2. 2. Please consider whether you actually need to print this.
  3. 3. RETURN on INVESTMENT
  4. 4. $
  5. 5. $
  6. 6. $1.00
  7. 7. $?
  8. 8. Profitability
  9. 9. 2 things I hate
  10. 10. ROI
  11. 11. RETURN on INVESTMENT
  12. 12. Income / 2080 = hourly rate
  13. 13. $40,000 / year = $19.23 / hour
  14. 14. INVESTMENT
  15. 15. RETURN
  16. 16. Audience Prospects Leads Sales
  17. 17. What’s the ROI of social media and the steakhouse?
  18. 18. Audience Prospects Leads $458,700 Sales 5,924 checks
  19. 19. Audience Prospects 25/month Leads $77.43/check Sales
  20. 20. Audience 621/year Prospects 300/year Leads $77.43/check Sales
  21. 21. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
  22. 22. 9,933/year Audience Prospects $23,229 Leads $77.43/check Sales
  23. 23. 9,933/year Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
  24. 24. $2.34
  25. 25. 143 visits from social media sites x $2.34/visit = $334.62
  26. 26. time and effort for the year
  27. 27. $? < $334.62
  28. 28. RETURN on INVESTMENT
  29. 29. how to improve RETURN on INVESTMENT
  30. 30. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
  31. 31. Audience Prospects Leads $77.43/check Sales
  32. 32. If you’d like to sell more stuff to 2 million college students a month, see me after this.
  33. 33. Audience Prospects 300/year Leads Sales
  34. 34. Audience 621/year Prospects Leads Sales
  35. 35. Google Optimizer
  36. 36. Clickheat
  37. 37. 9,933/year Audience Prospects Leads Sales
  38. 38. Google Analytics
  39. 39. another link beggar...
  40. 40. Google Analytics
  41. 41. Google Analytics
  42. 42. Tools mentioned: • Google Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet
  43. 43. If you’d like to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
  44. 44. Christopher S. Penn www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan Steve Snodgrass
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