ROI
101
Christopher S. Penn
CMO, Edvisors, Inc.

Please consider whether you
actually need to print this.

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on
INVESTMENT

$

$

$1.00

$?

Profitability

2 things
I hate

ROI

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Income / 2080
= hourly rate

$40,000 / year =
$19.23 / hour

INVESTMENT

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Audience
Prospects
Leads
Sales

What’s the ROI of
social media and
the steakhouse?

Audience
Prospects
Leads
$458,700
Sales
5,924 checks

Audience
Prospects
25/month Leads
$77.43/check Sales

Audience
621/year Prospects
300/year Leads
$77.43/check Sales

9,933/year Audience
621/year Prospects
300/year Leads
$77.43/check Sales

9,933/year Audience
Prospects
$23,229 Leads
$77.43/check Sales

9,933/year Audience
Prospects
$23,229 Leads
Sales
Revenue per Visit: $2.34

$2.34

143 visits from social
media sites
x
$2.34/visit
=
$334.62

time and effort
for
the
year

$? <
$334.62

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how to improve
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on
INVESTMENT

9,933/year Audience
621/year Prospects
300/year Leads
$77.43/check Sales

Audience
Prospects
Leads
$77.43/check Sales

If you’d like to sell more
stuff to 2 million college
students a month, see
me after this.

Audience
Prospects
300/year Leads
Sales

Audience
621/year Prospects
Leads
Sales

Google Optimizer

Clickheat

9,933/year Audience
Prospects
Leads
Sales

Google Analytics

another link
beggar...

Google Analytics

Google Analytics

Tools mentioned:
• Google Analytics
• Google Website Optimizer
• Clickheat / Crazy Egg
• Spreadsheet

If you’d like to sell more
stuff to 2 million college
students a month, go here:
www.Edvisors.com
cspenn@edvisors.com
@edvisors
@cspenn

Christopher S. Penn
www.Edvisors.com
Twitter: @cspenn @edvisors
Photo Credits:
Geishaboy
Michel Fillion
AZRainMan
Steve Snodgrass