Social Media ROI 101

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How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com

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Social Media ROI 101

  1. ROI 101 Christopher S. Penn CMO, Edvisors, Inc.
  2. Please consider whether you actually need to print this.
  3. RETURN on INVESTMENT
  4. $
  5. $
  6. $1.00
  7. $?
  8. Profitability
  9. 2 things I hate
  10. ROI
  11. RETURN on INVESTMENT
  12. Income / 2080 = hourly rate
  13. $40,000 / year = $19.23 / hour
  14. INVESTMENT
  15. RETURN
  16. Audience Prospects Leads Sales
  17. What’s the ROI of social media and the steakhouse?
  18. Audience Prospects Leads $458,700 Sales 5,924 checks
  19. Audience Prospects 25/month Leads $77.43/check Sales
  20. Audience 621/year Prospects 300/year Leads $77.43/check Sales
  21. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
  22. 9,933/year Audience Prospects $23,229 Leads $77.43/check Sales
  23. 9,933/year Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34
  24. $2.34
  25. 143 visits from social media sites x $2.34/visit = $334.62
  26. time and effort for the year
  27. $? < $334.62
  28. RETURN on INVESTMENT
  29. how to improve RETURN on INVESTMENT
  30. 9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales
  31. Audience Prospects Leads $77.43/check Sales
  32. If you’d like to sell more stuff to 2 million college students a month, see me after this.
  33. Audience Prospects 300/year Leads Sales
  34. Audience 621/year Prospects Leads Sales
  35. Google Optimizer
  36. Clickheat
  37. 9,933/year Audience Prospects Leads Sales
  38. Google Analytics
  39. another link beggar...
  40. Google Analytics
  41. Google Analytics
  42. Tools mentioned: • Google Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet
  43. If you’d like to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn
  44. Christopher S. Penn www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan Steve Snodgrass
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