Social Media ROI 101

ROI 101 Christopher S. Penn CMO, Edvisors, Inc.

Please consider whether you actually need to print this.

RETURN on INVESTMENT

Profitability

2 things I hate

Income / 2080 = hourly rate

$40,000 / year = $19.23 / hour

INVESTMENT

RETURN

Audience Prospects Leads Sales

What’s the ROI of social media and the steakhouse?

Audience Prospects Leads $458,700 Sales 5,924 checks

Audience Prospects 25/month Leads $77.43/check Sales

Audience 621/year Prospects 300/year Leads $77.43/check Sales

9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales

9,933/year Audience Prospects $23,229 Leads $77.43/check Sales

9,933/year Audience Prospects $23,229 Leads Sales Revenue per Visit: $2.34

143 visits from social media sites x $2.34/visit = $334.62

time and effort for the year

$? < $334.62

how to improve RETURN on INVESTMENT

9,933/year Audience 621/year Prospects 300/year Leads $77.43/check Sales

Audience Prospects Leads $77.43/check Sales

If you’d like to sell more stuff to 2 million college students a month, see me after this.

Audience Prospects 300/year Leads Sales

Audience 621/year Prospects Leads Sales

Google Optimizer

Clickheat

9,933/year Audience Prospects Leads Sales

Google Analytics

another link beggar...

Google Analytics

Tools mentioned: • Google Analytics • Google Website Optimizer • Clickheat / Crazy Egg • Spreadsheet

If you’d like to sell more stuff to 2 million college students a month, go here: www.Edvisors.com cspenn@edvisors.com @edvisors @cspenn

Christopher S. Penn www.Edvisors.com Twitter: @cspenn @edvisors Photo Credits: Geishaboy Michel Fillion AZRainMan Steve Snodgrass

http://justinrlevy.com	94
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by Christopher Penn on Oct 08, 2009