New Media 101
Christopher S. Penn
Co-Founder, PodCamp
Producer, the Financial Aid Podcast

Who Am I?

YOU HAVE
PERMISSION

YOU ARE
BEING
RECORDED

old media

model

scarcity

change

$1,393,000

$3,000

access
affordability
abundance

except

Why?

Voice reach

Voice authority

People's Republic of China
India
European Union
United States of America
Indonesia
Brazil
Pakistan
Bangladesh
Nigeria
Russia
Japan (127,750,000)
iPods sold : 119M 10/07
Mexico (106,535,00)

MySpace 296,215,201

enjoy

Apple iTunes

Apple iTunes

MP3 MP4

participate

206-350-1208

create

brand you

Computer
Web Site
Microphone
Blog
(Camera)
File storage
Internet
Show notes Your community

understand
enjoy
participate
create

yes YOU can

FinancialAidPodcast.com
ChristopherSPenn.com
MarketingOverCoffee.com
PodCamp.org
206-350-1208
financialaidpodcast@gmail

Photo Credits!
http://www.flickr.com/photos/42minus71 http://www.flickr.com/photos/dongkwan http://www.flickr.com/photos/marilynjane
http://www.flickr.com/photos/alexa627 http://www.flickr.com/photos/doughaslam http://www.flickr.com/photos/matthewebel
http://www.flickr.com/photos/amberlrhea http://www.flickr.com/photos/elsie http://www.flickr.com/photos/mccrusius
http://www.flickr.com/photos/anjibee http://www.flickr.com/photos/epauly http://www.flickr.com/photos/methad
http://www.flickr.com/photos/banky177 http://www.flickr.com/photos/financialaidpodcast http://www.flickr.com/photos/mhedusa
http://www.flickr.com/photos/beckytwinley http://www.flickr.com/photos/fotosmontt http://www.flickr.com/photos/myrddins
http://www.flickr.com/photos/benstephenson http://www.flickr.com/photos/friends http://www.flickr.com/photos/nightthree
http://www.flickr.com/photos/bitterjug http://www.flickr.com/photos/gaetanlee http://www.flickr.com/photos/patriotworld
http://www.flickr.com/photos/bobandaj http://www.flickr.com/photos/gkaitz http://www.flickr.com/photos/pistachiolaura
http://www.flickr.com/photos/cadmanof50s http://www.flickr.com/photos/jasonpratt http://www.flickr.com/photos/pup
http://www.flickr.com/photos/cameronparkins http://www.flickr.com/photos/jasperyue http://www.flickr.com/photos/qtea
http://www.flickr.com/photos/cameronreilly http://www.flickr.com/photos/jeffpulver http://www.flickr.com/photos/r80o
http://www.flickr.com/photos/cc_chapman http://www.flickr.com/photos/jetheriot http://www.flickr.com/photos/roland
http://www.flickr.com/photos/charcoalheather http://www.flickr.com/photos/jgh http://www.flickr.com/photos/roney
http://www.flickr.com/photos/chelpixie http://www.flickr.com/photos/jmoonah http://www.flickr.com/photos/rossination
http://www.flickr.com/photos/chipgriffin http://www.flickr.com/photos/juliapatriciaroy http://www.flickr.com/photos/russbrady22
http://www.flickr.com/photos/chrisbrogan http://www.flickr.com/photos/justinwong http://www.flickr.com/photos/scriptingnews
http://www.flickr.com/photos/consumerist http://www.flickr.com/photos/kabren http://www.flickr.com/photos/sis
http://www.flickr.com/photos/crazyeddie http://www.flickr.com/photos/laffy4k http://www.flickr.com/photos/stevegarfield
http://www.flickr.com/photos/danielnguyen http://www.flickr.com/photos/lenblumin http://www.flickr.com/photos/suneko
http://www.flickr.com/photos/daveparker http://www.flickr.com/photos/lisa_yarost http://www.flickr.com/photos/timjoyfamily
http://www.flickr.com/photos/dayngr http://www.flickr.com/photos/lordzarcon http://www.flickr.com/photos/wakalani
http://www.flickr.com/photos/luzbonita http://www.flickr.com/photos/wili
http://www.flickr.com/photos/madphysicist http://www.flickr.com/photos/yghelloworld
I’m not 100% sure I actually used Creative Commons photos from each of these individuals, but better to credit than not.