NEDMA Social Media Building Blocks

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    NEDMA Social Media Building Blocks - Presentation Transcript

    1. Building Blocks of Social Media Christopher S. Penn, Chief Media Officer www.Edvisors.com
    2. Please consider whether you actually need to print this.
    3. www.Edvisors.com
    4. we bring the college crowd
    5. Full Disclosure
    6. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
    7. Why are we here?
    8. Unread
    9. Unseen
    10. Unheard
    11. ideas that spread, win
    12. if you build it they will come
    13. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
    14. Yesterday: 21,528 MySpace friends Today: 0 MySpace friends
    15. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
    16. NOT
    17. social media
    18. media
    19. Blocks
    20. Service Passion Science Content
    21. Service Social Media Science Passion Power Content
    22. Content
    23. Things you read Things you hear Things you watch
    24. brand you
    25. Science
    26. design
    27. What do you want me to do?
    28. testing
    29. HIPPO Problem
    30. airline magazine syndrome
    31. Google Insight
    32. AdWords Keyword
    33. CrazyEgg
    34. Google Optimizer
    35. Google Analytics
    36. Webmaster Tools
    37. What is the ROI?
    38. How did you hear about us?
    39. Passion
    40. Service
    41. what’s your first step?
    42. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
    43. @
    44. Even if LinkedIn disappeared 5 minutes after you did this process, that file is yours to keep. Your data, your network, your social media life, is now safely in your hands.
    45. Bring everything full circle.
    46. Find your contacts wherever they are.
    47. Learn different things on different networks about the same people.
    48. Facebook MySpace LinkedIn Twitter None 19% 39% 5% 4% 33%
    49. Summary
    50. Service Social Media Science Passion Power Content
    51. www.Edvisors.com Twitter: @cspenn cspenn@edvisors.com
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    A presentation at NEDMA 2009

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