NEDMA Social Media Building Blocks

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A presentation at NEDMA 2009

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NEDMA Social Media Building Blocks

  1. 1. Building Blocks of Social Media Christopher S. Penn, Chief Media Officer www.Edvisors.com
  2. 2. Please consider whether you actually need to print this.
  3. 3. www.Edvisors.com
  4. 4. we bring the college crowd
  5. 5. Full Disclosure
  6. 6. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
  7. 7. Why are we here?
  8. 8. Unread
  9. 9. Unseen
  10. 10. Unheard
  11. 11. ideas that spread, win
  12. 12. if you build it they will come
  13. 13. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
  14. 14. Yesterday: 21,528 MySpace friends Today: 0 MySpace friends
  15. 15. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
  16. 16. NOT
  17. 17. social media
  18. 18. media
  19. 19. Blocks
  20. 20. Service Passion Science Content
  21. 21. Service Social Media Science Passion Power Content
  22. 22. Content
  23. 23. Things you read Things you hear Things you watch
  24. 24. brand you
  25. 25. Science
  26. 26. design
  27. 27. What do you want me to do?
  28. 28. testing
  29. 29. HIPPO Problem
  30. 30. airline magazine syndrome
  31. 31. Google Insight
  32. 32. AdWords Keyword
  33. 33. CrazyEgg
  34. 34. Google Optimizer
  35. 35. Google Analytics
  36. 36. Webmaster Tools
  37. 37. What is the ROI?
  38. 38. How did you hear about us?
  39. 39. Passion
  40. 40. Service
  41. 41. what’s your first step?
  42. 42. To act as a store of value, a commodity, a form of money, or financial capital must be able to be reliably saved, stored, and retrieved — and be predictably useful when it is so retrieved. - Wikipedia
  43. 43. @
  44. 44. Even if LinkedIn disappeared 5 minutes after you did this process, that file is yours to keep. Your data, your network, your social media life, is now safely in your hands.
  45. 45. Bring everything full circle.
  46. 46. Find your contacts wherever they are.
  47. 47. Learn different things on different networks about the same people.
  48. 48. Facebook MySpace LinkedIn Twitter None 19% 39% 5% 4% 33%
  49. 49. Summary
  50. 50. Service Social Media Science Passion Power Content
  51. 51. www.Edvisors.com Twitter: @cspenn cspenn@edvisors.com

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