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Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
Email Marketing 2014 Edition
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Email Marketing 2014 Edition

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Email Marketing 2014 Edition

Email Marketing 2014 Edition

Published in: Business, Technology
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Transcript

  • 1. 型 Email Marketing ! 2014 Edition
  • 2. Who am I? ! twitter.com/ cspenn/ favorites
  • 3. Warnings
  • 4. The Big Picture
  • 5. MEDIA AUDIENCE MARKETING LEADS SALES REVENUE
  • 6. $40 earned per $1 spent
  • 7. 七 7 Elements of Email Marketing
  • 8. STRATEGY CONTENT LIST PLATFORM DELIVERY METRICS INTEGRATION
  • 9. 戦 略 Strategy
  • 10. WHAT WHEN WHERE Strategy
  • 11. 168 HOUR TESTING Strategy
  • 12. There is no single best time to send an email… ! … or anything else.
  • 13. WEEKLY EMAILS Strategy
  • 14. 内 容 Content
  • 15. RELEVANT TIMELY TARGETED VALUABLE Content
  • 16. WHERE DOES CONTENT COME FROM? Content
  • 17. WEBINAR > BLOG > CURATION > EMAIL > EBOOK Content
  • 18. Mobile: 2011
  • 19. Mobile: 2014
  • 20. Content
  • 21. Content
  • 22. Content
  • 23. Content
  • 24. 名 鑑 List
  • 25. Building The List
  • 26. Building The List
  • 27. Building The List
  • 28. Building The List
  • 29. Building The List
  • 30. Building The List
  • 31. 機 関 Platform
  • 32. There is no one best email platform. ! There is only what you need and what you can afford.
  • 33. Platform
  • 34. What features do you need?
  • 35. Marketing Automation vs. Email Marketing Service Provider
  • 36. 配 信 Delivery
  • 37. Never Send Crap
  • 38. Never Spam People
  • 39. This button will destroy all your hard work.
  • 40. SPF SENDER ID DKIM DMARC Delivery Protocols
  • 41. FROM: SUBJECT: Recipient Behavior
  • 42. Subject Lines Are HEADLINES
  • 43. Test to people who don’t know you
  • 44. Be consistent with people who know you
  • 45. The New White List
  • 46. 測 定 Metrics
  • 47. Industry averages are… ! WORTHLESS
  • 48. Diagnostics
  • 49. Conversion
  • 50. Earned - Spent Spent ROI
  • 51. 改 善 Kaizen
  • 52. 緒 Integration
  • 53. Email Lists Power Ads
  • 54. Email Lists Power Ads
  • 55. 結 Integrated Campaigns
  • 56. Integrated Campaigns
  • 57. 結 論 Wrapup
  • 58. Blatant Pitch 1 ! http://www.christopherspenn.com /buy-the-marketing-white-belt-book/
  • 59. Blatant Pitch 2 ! http://www.christopherspenn.com /buy-marketing-red-belt/
  • 60. http://cspenn.com/n ! http://www.shiftcomm.com /subscribe See it in Action!

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