0
Upcoming SlideShare
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Standard text messaging rates apply

# Calculating Your Marketing ROI in 3 Easy Steps Webinar

2,943

Published on

Calculating Your Marketing ROI in 3 Easy Steps Webinar

Calculating Your Marketing ROI in 3 Easy Steps Webinar

1 Comment
41 Likes
Statistics
Notes
• Full Name
Comment goes here.

Are you sure you want to Yes No
Views
Total Views
2,943
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
0
1
Likes
41
Embeds 0
No embeds

No notes for slide

### Transcript

• 1. Calculating Your Marketing ROI in 3 Easy Steps Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
• 2. Do try this at home. blueskyfactory.com/webinars
• 3. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
• 4. #bsfwebinar TweetAway follow @blueskyfactory
• 6. Diagnostic vs. Objective
• 7. TweetAway Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.
• 8. Return on Investment
• 9. Photo Credit: AlanCleaver_2000
• 11. Photo credit: SashaW
• 12. Photo credit: Make Lemons
• 13. TweetAway Follower count is as useful to ROI as treadmill speed is to losing 20 pounds.
• 14. R Photo credit: AMAgill I
• 15. ROI 101
• 16. Earned - Spent = ROI Spent
• 17. 1,000 - 500 = 100% 500
• 18. 250 - 500 = -50% 500
• 19. Earned - Spent = ROI Spent
• 20. Annual Income =Hourly 2,080
• 21. Annual Income =Hourly 2,080 Hours x Rate = Time Spend in Money
• 22. \$50,000 = \$24.04 2,080 5 x \$24.04 = \$120.20
• 23. 1000 - 620.20 = 61.2% 620.20
• 24. Worksheet 1 Money Earned: \$_______ Money Spent: \$_______ Hourly Rate: \$_______ Time Spent: _______ Time Spent in Money: \$_______ Total Spent: \$_______ Total Earned-Total Spent _______% Total Spent
• 25. TweetAway (Total earned - total spent) / total spent = ROI
• 26. Worksheet 2 Method PPC Email Twitter Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
• 27. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 Money Spent \$500.00 Hourly Rate \$24.04 Time Spent 5 Time as Money \$120.20 Total Spent \$620.20 Earned - Spent / Spent 61.24%
• 28. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 Money Spent \$500.00 \$5,000.00 Hourly Rate \$24.04 \$24.04 Time Spent 5 5 Time as Money \$120.20 \$120.20 Total Spent \$620.20 \$5,120.20 Earned - Spent / Spent 61.24% 145.36%
• 29. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Money Spent \$500.00 \$5,000.00 \$0.00 Hourly Rate \$24.04 \$24.04 \$24.04 Time Spent 5 5 40 Time as Money \$120.20 \$120.20 \$961.60 Total Spent \$620.20 \$5,120.20 \$961.60 Earned - Spent / Spent 61.24% 145.36% -22.00%
• 30. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Money Spent \$500.00 \$5,000.00 \$0.00 Hourly Rate \$24.04 \$24.04 \$24.04 Time Spent 5 5 40 Time as Money \$120.20 \$120.20 \$961.60 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00%
• 31. ROI
• 32. TweetAway @cspenn wasn’t kidding. There really was a giant cow in the webinar presentation.
• 33. EPL
• 34. Earned - Spent Number of Leads
• 35. TweetAway Net earnings per lead is a better tactical number than pure ROI.
• 36. Worksheet 3 Method PPC Email Twitter Money Earned Total Spent ROI Number of Leads Earned - Spent / Leads
• 37. Worksheet 3 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00% Number of Leads Earned - Spent / Leads
• 38. Worksheet 3 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00% Number of Leads 100 1,256 75 Earned - Spent / Leads \$3.80 \$5.92 -\$2.82
• 39. Average EPL
• 40. Worksheet 3 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00% Number of Leads 100 1,256 75 Earned - Spent / Leads \$3.80 \$5.92 -\$2.82
• 41. Average EPL: \$2.30
• 42. What’s the ROI?
• 43. TweetAway Average net earnings per lead helps you understand when you might lose money on marketing tactics.
• 46. GA: Goal Conversions
• 47. GA: Top Content Report
• 48. GA: Top Keywords Report
• 49. GA: Referring Sites Report
• 50. GA: Campaign Report
• 51. Case Study
• 52. www.BostonMartialArts.com
• 53. Case Study Method Web Site Facebook Twitter Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
• 54. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 Money Spent \$4,000.00 Hourly Rate \$40.00 Time Spent 260 Time as Money \$10,400.00 Total Spent \$14,400.00 Earned - Spent / Spent 1,737.50%
• 55. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 Money Spent \$4,000.00 \$0.00 Hourly Rate \$40.00 \$40.00 Time Spent 260 260 Time as Money \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% -30.77%
• 56. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 \$1,800.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 260 260 Time as Money \$10,400.00 \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% -30.77% -82.69%
• 57. Now what?
• 58. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 \$1,800.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 260 260 Time as Money \$10,400.00 \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% -30.77% -82.69%
• 59. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$23,400.00 \$23,400.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 260 260 Time as Money \$10,400.00 \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% 125.00% 125.00%
• 60. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 \$1,800.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 130 43 Time as Money \$10,400.00 \$5,200.00 \$1,720.00 Total Spent \$14,400.00 \$5,200.00 \$1,720.00 Earned - Spent / Spent 1,737.50% 38.46% 4.65%
• 61. Act!
• 62. TweetAway All metrics, even ROI, are meaningless unless you take action from what you learn.
• 63. Review Diagnostic vs. Objective ROI 101 EPL + GA Measure and Act!
• 64. Do try this at home. blueskyfactory.com/webinars
• 65. questions? #bsfwebinar
• 66. www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn