Awaken Your Superhero: How Social Media Saves Lives

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I spoke on the Bold Talks stage at Hubspot's INBOUND2013 Conference on the topic of Awaken Your Superhero: How Social Media Saves Lives. I looked at the means, motivation, and opportunity behind heroism in the modern age, and how the opportunity to make a difference in the lives of our community, our tribe, is literally in the palm of our hands.

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  • The primordial soup that creates heroes never tastes of rainbows — it’s a lumpy gumbo of suffering and evil. Heroes are born from darkness, because we desperately need someone to light the way. It’s a monstrously unfair world that cries out for heroes. And it’s going to stay that way. It means we’re going to need a lot more heroes to bring justice to an unjust world. – Dave Kosak
  • Ushahidi is swahili for testimony or witnessIn the aftermath of election fraud in kenya in 2007
  • Awaken Your Superhero: How Social Media Saves Lives

    1. 1. #INBOUND13 AWAKEN YOUR SUPERHERO How Social Can Save and Change Lives Christopher S. Penn
    2. 2. Justice is balance
    3. 3. Villains and heroes share a common ground
    4. 4. Means Motive Opportunity
    5. 5. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    6. 6. Name these superheroes ?
    7. 7. Can read minds anywhere in the world
    8. 8. Can alter reality just by projecting his will
    9. 9. Flawless photographic memory and ability to learn instantly
    10. 10. Endless array of tools and gadgets
    11. 11. Name these superheroes ?
    12. 12. Can read minds anywhere in the world
    13. 13. Can alter reality just by projecting his will
    14. 14. Flawless photographic memory and ability to learn instantly
    15. 15. Endless array of tools and gadgets
    16. 16. 50 years ago your mobile phone’s capabilities were here
    17. 17. Our technology gives us super hero powers.
    18. 18. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    19. 19. Examples of Opportunities 5
    20. 20. Ushahidi Open Source Software
    21. 21. Be More Heroic School Tours
    22. 22. Finding a missing girl
    23. 23. Helping someone pay for college
    24. 24. Opportunity is waiting.
    25. 25. Heroes are born from darkness because we desperately need someone to light the way.
    26. 26. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    27. 27. The enemy is corruption.
    28. 28. The enemy is apathy.
    29. 29. The enemy is cynicism.
    30. 30. #INBOUND2013 MEANS MOTIVE OPPORTUNITY
    31. 31. Are you ready to awaken your
    32. 32. @cspenn Christopher S. Penn VP Marketing Technology SHIFT Communications SHIFTcomm.com ChristopherSPenn.com

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