Advanced Email+Social Integration

Advanced Email+Social Integration Christopher S. Penn (@cspenn)

A Quick Diversion into World of Warcraft

GearAbilities Skill

“If only I had better gear...”

WoW: Marketing: Gear ToolsAbilities Tactics Skill Strategy

Strategy

Metcalfe’s Law

Audience Social SearchProspects Advertising LeadsCustomers EmailEvangelists

CLiking

Reciprocity

Social Proof

DConsistency

Authority

Scarcity

Tactics

Beginner

D C Social reminder/reinforcement

D C “Pre-Seeding”

D C Welcome Messages

D C Welcome Landing Pages w/Email

D Share with your network

 C Live Data from SWYN

C Social Synchronization

http://cspenn.com/ta

Intermediate

 C The Like Button

 C Recent Activity

 Follow Button

Social Commenting C

 C Recommendations

Find on Facebook 

LinkedIn

Expert

 D Facebook Registration

  Like Gate

CLike Gate

CLike Gate

  Inﬂuence Scoring

Do the work

Case Study

http://cspenn.com/book

A Word onMeasuring

Multichannel Funnels

Wrapup

http://amzn.to/kai9Fn

http://amzn.to/jpwGx1

http://amzn.to/kX1sEG

http://amzn.to/ke178w

http://cspenn.com/book

The Social Habit IIThe Edison Research/Arbitron Internet and Multimedia Study 2011Tom Webster - Vice President, StrategyEdison Research http://ar.gy/QHy

www.whatcounts.com/emailsummit Oct. 4-5

Christopher Penncspenn@gmail.comTwitter: @cspennLinkedIn: cspenn.com/lFacebook: cspenn.com/fWeb: christopherspenn.com

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Advanced Email+Social Integration

by Christopher Penn

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