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6 T

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6 trends slide show

6 trends slide show

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  • 1. 6 Trends in PR and Marketing for 2014 Christopher S. Penn Vice President, Marketing Technology
  • 2. Changing Media Landscape
  • 3. Traditional Media’s Decline
  • 4. Brand Journalism Accelerates
  • 5. Analytics Improvement
  • 6. SM Measurement Platform Reflex
  • 7. Data Silos Will Kill Some Companies
  • 8. Internet of Things
  • 9. 3D Printing
  • 10. Further Democratization of Media
  • 11. Evolution of PR
  • 12. Old PR Fading Away Rapidly
  • 13. New PR is the Media
  • 14. Content Marketing Backlash
  • 15. The State of Content Marketing
  • 16. The Content Bar is Higher
  • 17. The Talent Squeeze
  • 18. The Shrinking Talent Pool
  • 19. Growing Our Own Talent
  • 20. What trends do you see?
  • 21. SHIFT Happens www.shiftcomm.com/subscribe
  • 22. Stay in touch www.shiftcomm.com 617-779-1800 shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g

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