6 T

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6 T

  1. 1. 6 Trends in PR and Marketing for 2014 Christopher S. Penn Vice President, Marketing Technology
  2. 2. Changing Media Landscape
  3. 3. Traditional Media’s Decline
  4. 4. Brand Journalism Accelerates
  5. 5. Analytics Improvement
  6. 6. SM Measurement Platform Reflex
  7. 7. Data Silos Will Kill Some Companies
  8. 8. Internet of Things
  9. 9. 3D Printing
  10. 10. Further Democratization of Media
  11. 11. Evolution of PR
  12. 12. Old PR Fading Away Rapidly
  13. 13. New PR is the Media
  14. 14. Content Marketing Backlash
  15. 15. The State of Content Marketing
  16. 16. The Content Bar is Higher
  17. 17. The Talent Squeeze
  18. 18. The Shrinking Talent Pool
  19. 19. Growing Our Own Talent
  20. 20. What trends do you see?
  21. 21. SHIFT Happens www.shiftcomm.com/subscribe
  22. 22. Stay in touch www.shiftcomm.com 617-779-1800 shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g

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