21st Century Email Marketing

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21st Century Email Marketing

Visit http://blog.blueskyfactory.com for more information.

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21st Century Email Marketing

  1. 1. 21st Century Email Marketing Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
  2. 2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
  3. 3. blueskyfactory.com/omsnyc or just hand me your card
  4. 4. #omsnyc
  5. 5. Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.
  6. 6. Today’s goal
  7. 7. $43.62
  8. 8. $43.62 but only if you don’t FAIL at email marketing
  9. 9. 5 things every email marketer wants
  10. 10. audience more delivery opens actions metrics
  11. 11. audience more delivery opens actions metrics
  12. 12. make it easy
  13. 13. tell people what to expect
  14. 14. tell people what to expect
  15. 15. your greatest source of new audience
  16. 16. http://www.blueskyfactory.com/fbsign
  17. 17. 135.67% increased reach
  18. 18. audience more delivery opens actions metrics
  19. 19. David Sifry not this ESP
  20. 20. the new whitelist is...
  21. 21. List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%)
  22. 22. the ship sinker
  23. 23. audience more delivery opens actions metrics
  24. 24. past great email
  25. 25. from:
  26. 26. subject:
  27. 27. Google
  28. 28. Google Wonder Wheel
  29. 29. Google Wonder Wheel
  30. 30. Google Adwords Keyword Tool
  31. 31. Google Adwords Keyword Tool
  32. 32. Test using social media!
  33. 33. subject #1 wins
  34. 34. Magazine Stands
  35. 35. Publicaster
  36. 36. audience more delivery opens actions metrics
  37. 37. Publicaster Inbox Preview
  38. 38. Taguchi multivariate testing Publicaster
  39. 39. what do you test?
  40. 40. http://ar.gy/vintage
  41. 41. audience more delivery opens actions metrics
  42. 42. decide on a goal first then measure to it
  43. 43. Delivery rate Open rate Click rate Unsubscribe rate Complaint rate Diagnostic only
  44. 44. Photo Credit: AlanCleaver_2000
  45. 45. Photo credit: SashaW
  46. 46. Photo credit: Make Lemons
  47. 47. Google Analytics Settings
  48. 48. GA: Goal Conversions
  49. 49. GA: Campaign Report
  50. 50. audience more delivery opens actions metrics
  51. 51. blueskyfactory.com/omsnyc or just hand me your card

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