21st Century Email Marketing

21st Century Email Marketing Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com

The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com

blueskyfactory.com/omsnyc or just hand me your card

#omsnyc

Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.

Today’s goal

$43.62

$43.62 but only if you don’t FAIL at email marketing

5 things every email marketer wants

audience more delivery opens actions metrics

make it easy

tell people what to expect

your greatest source of new audience

http://www.blueskyfactory.com/fbsign

135.67% increased reach

David Sifry not this ESP

the new whitelist is...

List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%)

the ship sinker

past great email

subject:

Google

Google Wonder Wheel

Google Adwords Keyword Tool

Test using social media!

subject #1 wins

Magazine Stands

Publicaster

Publicaster Inbox Preview

Taguchi multivariate testing Publicaster

what do you test?

http://ar.gy/vintage

decide on a goal ﬁrst then measure to it

Delivery rate Open rate Click rate Unsubscribe rate Complaint rate Diagnostic only

Photo Credit: AlanCleaver_2000

Photo credit: SashaW

Photo credit: Make Lemons

Google Analytics Settings

GA: Goal Conversions

GA: Campaign Report

blueskyfactory.com/omsnyc or just hand me your card

21st Century Email Marketing

by Christopher Penn

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