21st Century
 Email Marketing
Christopher S. Penn, VP Strategy and Innovation
          www.BlueSkyFactory.com
The corporate plug:

   If you send a lot of email (or want
   to), we can help you make more
   money and reach more cust...
blueskyfactory.com/omsnyc
 or just hand me your card
#omsnyc
Slides available Monday at
         blog.blueskyfactory.com

Do not print this unless you really need to.
Today’s goal
$43.62
$43.62
but only if you don’t FAIL at email marketing
5 things every email
  marketer wants
audience

more
   delivery
   opens
   actions
   metrics
audience

more
   delivery
   opens
   actions
   metrics
make it easy
tell
people
 what
   to
expect
tell people what to expect
your greatest source of
    new audience
http://www.blueskyfactory.com/fbsign
135.67% increased reach
audience

more
   delivery
   opens
   actions
   metrics
David Sifry
              not this ESP
the new whitelist is...
List: 1,657
      Opened: 350 (21.5%)
       Clicked: 125 (7.7%)
Complaints/Flagged as spam: ZERO
     Unsubscribes: 8 (0....
the ship sinker
audience

more
   delivery
   opens
   actions
   metrics
past great email
from:
subject:
Google
Google Wonder Wheel
Google Wonder Wheel
Google Adwords Keyword Tool
Google Adwords Keyword Tool
Test using social media!
subject #1 wins
Magazine Stands
Publicaster
audience

more
   delivery
   opens
   actions
   metrics
Publicaster Inbox Preview
Taguchi multivariate testing

                     Publicaster
what do you test?
http://ar.gy/vintage
audience

more
   delivery
   opens
   actions
   metrics
decide on a goal first
 then measure to it
Delivery rate
Open rate
Click rate
Unsubscribe rate
Complaint rate
     Diagnostic only
Photo Credit: AlanCleaver_2000
Photo credit: SashaW
Photo credit: Make Lemons
Google Analytics Settings
GA: Goal Conversions
GA: Campaign Report
audience

more
   delivery
   opens
   actions
   metrics
blueskyfactory.com/omsnyc
 or just hand me your card
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
21st Century Email Marketing
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21st Century Email Marketing

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21st Century Email Marketing

Visit http://blog.blueskyfactory.com for more information.

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21st Century Email Marketing

  1. 1. 21st Century Email Marketing Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
  2. 2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
  3. 3. blueskyfactory.com/omsnyc or just hand me your card
  4. 4. #omsnyc
  5. 5. Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to.
  6. 6. Today’s goal
  7. 7. $43.62
  8. 8. $43.62 but only if you don’t FAIL at email marketing
  9. 9. 5 things every email marketer wants
  10. 10. audience more delivery opens actions metrics
  11. 11. audience more delivery opens actions metrics
  12. 12. make it easy
  13. 13. tell people what to expect
  14. 14. tell people what to expect
  15. 15. your greatest source of new audience
  16. 16. http://www.blueskyfactory.com/fbsign
  17. 17. 135.67% increased reach
  18. 18. audience more delivery opens actions metrics
  19. 19. David Sifry not this ESP
  20. 20. the new whitelist is...
  21. 21. List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%)
  22. 22. the ship sinker
  23. 23. audience more delivery opens actions metrics
  24. 24. past great email
  25. 25. from:
  26. 26. subject:
  27. 27. Google
  28. 28. Google Wonder Wheel
  29. 29. Google Wonder Wheel
  30. 30. Google Adwords Keyword Tool
  31. 31. Google Adwords Keyword Tool
  32. 32. Test using social media!
  33. 33. subject #1 wins
  34. 34. Magazine Stands
  35. 35. Publicaster
  36. 36. audience more delivery opens actions metrics
  37. 37. Publicaster Inbox Preview
  38. 38. Taguchi multivariate testing Publicaster
  39. 39. what do you test?
  40. 40. http://ar.gy/vintage
  41. 41. audience more delivery opens actions metrics
  42. 42. decide on a goal first then measure to it
  43. 43. Delivery rate Open rate Click rate Unsubscribe rate Complaint rate Diagnostic only
  44. 44. Photo Credit: AlanCleaver_2000
  45. 45. Photo credit: SashaW
  46. 46. Photo credit: Make Lemons
  47. 47. Google Analytics Settings
  48. 48. GA: Goal Conversions
  49. 49. GA: Campaign Report
  50. 50. audience more delivery opens actions metrics
  51. 51. blueskyfactory.com/omsnyc or just hand me your card
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