Christopher Penn

    • Newton,MA, United States
  • Work VP, Marketing Technology at SHIFT Communications (SHIFTcomm.com)
  • Industry Advertising / Marketing / PR
  • Website www.christopherspenn.com
  • Recent conference talks
  • About My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.
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