Success Stories


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Success Stories

  1. 1. TAKING CATERPILLAR TO MARKET: A GLOBAL ROAD TO LOCAL VALUE. We’re building great machines. Caterpillar’s record performance is rooted in excellence from design to delivery and beyond. But true excellence doesn’t start with design. It starts with the customer. When a road construction customer needs track-type tractors or other equipment for an infrastructure project, a fully integrated, global Caterpillar team comes together to deliver a uniquely Caterpillar solution. Cat machines are unmatched for delivering power and dependability. And, through Cat Reman parts and Cat Certified Rebuild services, they’re environmentally sustainable with years of useful, economical life for the customer. 2007 CATERPILLAR Annual Report 2
  2. 2. NEED Customers have needs. That’s where it all starts. There’s a unique set of circumstances and demands that have a direct impact on project and business success. Customers need the right specs for the right application. They need the machines, solutions and support to excel in varying terrain, soil and climate conditions. They need the equipment delivered on time. And they need it to work. And work. And work. From day one. They trust us to get it done, and we earn that trust, every day. From day one. Jiang Ping, Vice General Manager, Yunnan Construction Engineering Co., Ltd., Sand-Stone Group Taking Caterpillar to Market 3
  3. 3. ENGINEER Caterpillar’s global engineering team designs solutions to meet the customer’s unique challenges and equipment requirements. From concept work done in Peoria, Illinois, to details and drawings created in a Caterpillar Design Center halfway across the world in Chennai, India, global collaboration drives a focused, around-the-clock capability that efficiently delivers the right design for the customer application, every time. Cheryl Sellers, Engineering Supervisor, Caterpillar Technology and Solutions Division, North American Design Center 2007 CATERPILLAR Annual Report 4
  4. 4. SUPPLy Global supply supports global design. Connected to a network of proven partners located all over the world, Caterpillar suppliers are integral to a design /engineering process focused on delivering world-class quality and performance for the customer. From raw materials to finished parts, everything that goes into a Cat product meets Caterpillar standards. Local providers in key geographic areas are critical links in a highly efficient supply chain that supports our global manufacturing efforts. Cone-tapered roller bearings for Cat motor graders, manufactured by Caterpillar Brasil Ltd. Taking Caterpillar to Market 5
  5. 5. MANUfACTURE Whether the customer needs a track-type tractor, motor grader or hydraulic excavator, product and component manufacturing functions are coordinated on a global scale at Caterpillar. For a machine going to a customer in Asia, local Caterpillar facilities produce light and heavy components ranging from wiring harnesses to heavy fabrications. Engines and higher- technology components come from the United States, Europe, Japan and Brazil. Automated head assembly line, Mossville Engine Center 2007 CATERPILLAR Annual Report 6
  6. 6. Taking Caterpillar to Market 7
  7. 7. ASSEMBLE Around the world, our assembly teams in more than 40 countries focus on what’s under the yellow paint to ensure that every single customer gets a machine worthy of the Caterpillar name. With 6 Sigma, global Caterpillar Certification Standards and now CPS, assembly processes are as highly engineered as the products themselves. D10 tractor assembly line, seats and stacks area 2007 CATERPILLAR Annual Report 8
  8. 8. Taking Caterpillar to Market 9
  9. 9. DISTRIBUTE In an industry where machine uptime is essential, superior logistics support is critical. Cat Logistics manages a world-class supply chain all over the globe to keep the machines and engines running at peak performance and work moving ahead at full speed. No matter where the work’s getting done, Cat Logistics puts the best people, the best processes and 24-hour service to work to get the right part to the right place at the right time. Delivery truck, Caterpillar Russian Federation Distribution Center 2007 CATERPILLAR Annual Report 10
  10. 10. fINANCE Cat Financial combines local presence with global financial strength to help dealers provide real value. With access to a range of programs and flexible terms to purchase or lease new or used equipment, new customers worldwide are learning what longtime Cat customers already know: A great machine is only one part of the Caterpillar experience. Todd Philbee, Managing Director, Caterpillar China Financial Leasing Co., Ltd. Taking Caterpillar to Market 11
  11. 11. SERVICE After the sale, Caterpillar’s local dealers provide service capabilities to get the machine and operator up and running in the shortest possible time – and keep them running. Through the Cat dealer, customers can get operator training, tailored Customer Service Agreements, equipment maintenance and repairs, all provided by local, Caterpillar technicians. Cat Logistics’ world-class expertise adds value beyond Cat maintenance support, offering outsourced logistics solutions to organizations around the world to help customers optimize their own supply chains. Caterpillar employee Wu Xingxiao trains dealer operators on the Cat 627G wheel tractor-scraper 2007 CATERPILLAR Annual Report 12
  12. 12. SUSTAIN The Cat Certified Rebuild program makes extensive use of factory remanufac- tured parts to give machines a second and third life. Through the use of 6 Sigma, Cat Reman facilities across Asia, North America and Europe incorporate advanced remanufacturing technology and critical engineering updates into ready-to-install, cost-effective Reman products with same-as-new quality and warranty. Reman parts, along with the Cat Certified Rebuild program, provide an environmentally and economically sustainable approach to cradle-to-cradle life cycle management. Doug Bilak, Cat dealer technician, installing a rebuilt engine in a Cat 988F wheel loader Taking Caterpillar to Market 13
  13. 13. CATERPILLAR AND OIL & GAS: PARTNERS AT EVERy POINT IN THE PROCESS. We’re building on industry strength. Deep and integral presence in the world’s critical natural resource sectors is a major driver powering Caterpillar’s current and future growth. Case in point: oil and gas. Caterpillar engines and Solar® turbines – backed by comprehensive service and support – have powered the industry since its infancy, building long-term customer relationships by meeting needs as they develop. In this and other key industries, the Caterpillar and Solar names mean efficiency and durability, environmental responsibility and safety. We deliver unrivaled power selection, expertise and performance, and service that’s integral to every solution, at virtually every link in the value chain. For oil and gas customers all over the world, from exploration to end user, Caterpillar and Solar are there. 2007 CATERPILLAR Annual Report 14
  14. 14. Caterpillar and Oil & Gas 15
  15. 15. ExPLORE The oil and gas industry is engaged in an increasingly important effort to locate and analyze new resource deposits in every corner of the world. Caterpillar is there, with individual power offerings for virtually any application or horsepower requirement. Power to construct and operate drilling sites and rigs that find new reserves – and power for the trucks and ships that supply them. 30,000 horsepower Solar off shore gas compressor module, bound for Tapti field, India’s Gulf of Cambray 2007 CATERPILLAR Annual Report 16
  16. 16. ExTRACT Once they find the oil and gas, customers use Caterpillar power to get it to the surface from miles below, efficiently and reliably. Engines and generator sets for every kind of production facility and platform, on land and sea, every place our customers drill, worldwide. Power for injecting, gathering and moving natural gas. Pressure power for on- and off shore well stimulation. And once beyond the well head, power for moving oil and gas through the pipeline. Caterpillar and Oil & Gas 17
  17. 17. PROCESS Caterpillar machines power oil and gas processing and treatment facilities with reliability and durability, serviceability and safety. With clean-burning turbines, reciprocating diesel and natural gas engines for every stage. In oil, from crude via distillation towers to crackers, through hydrotreatment and blending to final product. In natural gas, from unprocessed to pipeline quality. Caterpillar is there. Cat Titan 130GS generator sets supply electrical power and steam for the refinery process 2007 CATERPILLAR Annual Report 18
  18. 18. TRANSPORT Caterpillar power delivers the final product from the oil refinery or gas processing plant to the distributor or end user. Cat pipelayers and other machines for pipeline construction, and a complete range of advanced, high-performance Cat reciprocating engines and turbines to drive the pipelines once they’re built. Natural gas compression engines for gas injection into and extraction from storage. Then, to market: diesel marine power for tankers, Caterpillar diesel engines for trucks. Cat 330C hydraulic excavator, Cat 583R, 583T, 587T pipelayers, 300-mile, 36” natural gas pipeline installation Caterpillar and Oil & Gas 19
  19. 19. POWER Caterpillar power generation systems deliver unique solutions, including highly innovative Combined Heat and Power technology. A clean, efficient, reliable, environmentally sustainable approach to converting fuel into electrical and thermal energy. Utilizing the heat byproduct of power generation to decrease energy costs and increase efficiency by up to 90 percent. Now that’s power. Cat 3516 diesel power generator sets 2007 CATERPILLAR Annual Report 20
  20. 20. SUPPORT Caterpillar delivers service and support, every step of the way. In exploration, extraction, processing, transportation, storage and distribution, for smooth, efficient, continuous operation. Standby fire pumps and emergency generator sets for safety and security at land-based facilities and on off shore platforms. Service for engine re-power and overhaul. For customer support – across the country and across the world, here, there and the middle of nowhere – Caterpillar answers the call. Caterpillar and Oil & Gas 21
  21. 21. CATERPILLAR PRODUCTION SySTEM: OUR PATH TO THE NExT LEVEL. The world is growing and the Caterpillar Production System (CPS), with its foundation in 6 Sigma, is radically improving our ability to profitably grow with it. The goals: dramatic improvement in safety, quality and velocity. Enthusiastic and empowered employee participation. Active dealer and supplier involvement. Processes transformed. Work streamlined and standardized. Waste eliminated. Continuously. We expanded and broadened implementation worldwide in 2007. Employee continuous improvement ideas reached 160,000. We trained 50,000 CPS Yellow Belts, 3,000 CPS Green Belts and 300 CPS Black Belts. We engaged more than 60 dealers in our Global Partners in Quality program. And this is just the beginning. 2007 CATERPILLAR Annual Report 22
  22. 22. Learning CPS principles in a Simulated Work Environment Caterpillar Production System 23
  23. 23. fROM ORDER TO DELIVERy We’re building the Caterpillar of the future. As we continue to deliver record profit and growth, we’re starting to see real traction in the second year of our transformative Caterpillar Production System (CPS). DEMAND MANAGEMENT ORDERS MANAGEMENT CAPACITy PLANNING SUPPLy CHAIN/MATERIALS MANAGEMENT SALES & OPERATIONS PLANNING INBOUND TRANSPORTATION “CPS has been a new way to ask good questions. The way we “We’re beginning to involve suppliers in CPS now to improve worked before, it was always the same questions. CPS is a capacity, delivery time and quality. The idea is to help different way of thinking, another way to find new solutions.” them understand CPS and how it can improve performance. And giving them avenues to engage in CPS processes.” Deya Hanney Bill Marvel Vivian Sodre Change Management Coordinator Ring Gear Cell Operator Logistic Assistant 2007 CATERPILLAR Annual Report 24
  24. 24. MANUfACTURING ENGINEERING OUTBOUND TRANSPORTATION MANUfACTURING SUPPORT fINISHED GOODS DISTRIBUTION MANUfACTURING PRODUCTION ExECUTION “We worked out a process to review and regularly clean the “What we’re learning with CPS is problems are a group issue. machines on our line – instead of waiting until the machines It’s not an individual’s problem, it’s the team’s problem. are not clean and then telling maintenance to come. This came So people are finding solutions together. People from different not from training, but from the communication between shifts. That way more people see what’s going on, and they shifts related to CPS. We said, ’We need to work on this.’ all can see the progress, too.” And we did.” Mavembo Lola Bruno Nunes Magali Cristini Assembly Technician Logistic Assistant Product Quality Agent Caterpillar Production System 25