The Home Depot Expands Sponsorship With NASCAR and Becomes the Exclusive Retailer of NASCAR DayDocument Transcript
The Home Depot Expands Sponsorship With NASCAR and Becomes the Exclusive Retailer
of NASCAR Day
Proceeds to benefit The NASCAR Foundation and KaBOOM!
ATLANTA, March 16, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- The Home Depot(R), the world's largest home
improvement retailer and the quot;Official Home Improvement Warehouse of NASCAR(R),quot; today announced it will become this
year's exclusive retailer of NASCAR Day pins. NASCAR Day 2007, an annual, charitable celebration of the spirit of NASCAR
fans, will be held on Friday, May 18.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030502/HOMEDEPOTLOGO )
In support of the initiative, the company will run a special NASCAR Day- themed paint scheme on the No. 20 Home Depot
Chevrolet(R) driven by two-time NASCAR NEXTEL(R) Cup Series champion Tony Stewart as he competes in the April 15, 2007,
NASCAR NEXTEL Cup race at Texas Motor Speedway. NASCAR Day pins will be available at The Home Depot stores
nationwide starting April 16 while supplies last.
Proceeds from the sale of NASCAR Day pins at The Home Depot will equally benefit The NASCAR Foundation(R) Family of
Charities, which is comprised of more than 30 nonprofit organizations supporting children's causes, animal welfare and
conservation efforts, and The Home Depot's national nonprofit partner KaBOOM!(R), whose vision is to create a great place to
play within walking distance of every child in America.
quot;We know that NASCAR fans are a devoted, loyal group of consumers who love to support their drivers as well as their
respective charities,quot; said Roger Adams, chief marketing officer and senior vice president of The Home Depot. quot;Becoming the
exclusive retailer of NASCAR Day allows us an opportunity to not only support The NASCAR Foundation and our own partner
KaBOOM!, but through the sponsorship we're able to strengthen our relationship with NASCAR and the entire NASCAR
NASCAR Day is a one-day celebration of the NASCAR spirit and its fans. In exchange for a $5 donation, participants, including
NASCAR fans, corporations, schools and organizations across the country, will receive a commemorative 2007 NASCAR Day
lapel pin for their donation.
quot;We at NASCAR are thrilled that The Home Depot is taking a leadership role in NASCAR Day,quot; said NASCAR President and
The NASCAR Foundation Vice Chairman Mike Helton. quot;By being this year's retailer of NASCAR Day pins, The Home Depot will
be providing our fans with an easy way to support their favorite NASCAR charity.quot;
NASCAR Day began in 2004 and celebrates its fourth observance in 2007. Annually held on the Friday prior to the NASCAR
NEXTEL All-Star Challenge in May, it has become one of the most important and fastest-growing traditions in the NASCAR
family. In 2006, NASCAR Day raised more than $1.3 million, which included over 3,000 companies across the country, over
100,000 pins sold online, 29 official state proclamations issued, and NASCAR Day celebrations held worldwide.
Since 1999, The Home Depot has been an official sponsor of NASCAR and the No. 20 racing team. In 2004, the company
extended its agreement with Joe Gibbs Racing(R) and Stewart through 2009.
About The Home Depot
The Home Depot(R) is the world's largest home improvement specialty retailer, with 2,164 retail stores in all 50 states, the
District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico and China. Through its HD Supply(SM)
businesses, The Home Depot is also one of the largest diversified wholesale distributors in the United States, with nearly 1,000
locations in the United States and Canada offering products and services for building, improving and maintaining homes,
businesses and municipal infrastructures. In fiscal 2006, The Home Depot had sales of $90.8 billion and earnings of $5.8
billion. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones
industrial average and Standard & Poor's 500 index. HDG
About The NASCAR Foundation
The National Association for Stock Car Auto Racing, Inc., (NASCAR) launched The NASCAR Foundation in Jan. 2006. The
Foundation is a 501(3) non-profit entity that embodies the compassion of the NASCAR family and its commitment to serving
communities. The Foundation supports a wide range of charitable initiatives that reflect the core values of the entire NASCAR
family. The NASCAR Foundation will use the strength of the sport and its people to make a difference in the lives of those who
need it most. For more information on The NASCAR Foundation, please visit the Web site: www.nascar.com/foundation.
SOURCE The Home Depot
Caroline Counihan of The Home Depot, +1-770-384-2944,
firstname.lastname@example.org; or Scott Warfield of NASCAR, +1-704-791-2510,
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