this demo is doubling every two months over 10M users become fans of pages each day, many of which are company or event pages transition - “what does all of this mean?”
companies and brands have woken up Twitter has proven to be a powerful tool for companies like Comcast, JetBlue, Starbucks and others Growth is expected to continue as more and more brands and customers get onto the platform
Case Study of Warburg Pincus
B2B Social Media: Strategies That Pack A Punch Sponsored by
“ Social Media ROI: Defining, Analyzing and Measuring” w/Sally Falkow from Expansion Plus
November 19 th @ 6pm GMT/1 PM ET/ 10am PT:
“ Developing Corporate Policy/Governance for Social Media” w/Chris Boudreaux of First in the Room and author of Social Media Governance
Speaker Bios David King is Director of Social Media for Gutenberg Communications. In his role at Gutenberg, he leads the development and execution of social media strategies for B2B brands. Previously he served as resident Wikipedia guru and account executive at The Hoffman Agency, where he helped clients create, write, and gain readership for their blogs and energize their brand on Wikipedia in addition to traditional PR work. Prior to The Hoffman Agency, David held PR positions at Lutchansky Communications and Edelman, working with clients such as TSMC, Synopsys, Samsung, and IBM (formerly ILOG). He is a regular speaker, writer, and commentator on social media marketing, and has written op-eds, and guest blogs for Fortune Magazine and T he San Jose Mercury News and has placed clients in The Wall Street Journal, USA Today, The New York Times , Channel 2 News, and Fortune, among others. Ari Newman is a passionate entrepreneur who excels in creating value in ideas and technology and thrives on the challenges and opportunities that define early stage companies. He is President and Founder of Filtrbox, a real-time social media monitoring service that helps companies listen to and engage in online conversations. In the year since launch, Filtrbox has grown to over 10,000 users and hundreds of customers. Previously Ari was Founder and Principal of Newman Venture Advisors, VP of Product Management at CreekPath Systems and Director of Operations at Volera. Ari’s expertise includes SaaS, consumer internet, enterprise application software, IP networks, enterprise storage, and social media marketing. He lives in Boulder, CO with his wife and two children, where his happiest moments are when his 5 year old daughter agrees to watch cycling races with him..
Best Places for Business to Engage in Social Media
Your customers and prospects research your products and services on-line and are being influenced by other users of your products. Besides your company website they will go to wikis, blogs, check out reviews, and do the same for your competitor’s products.
Know where your customers are talking
Listen to your customers tell your story
Make sure you have good/relevant content – it needs to be at a very high level in order to get cited/referenced throughout the Web
Leverage keywords to see what resonates and what’s being searched
No monitoring of social media = no response to damaging commentary
No engagement in social media = lost opportunity for additional mindshare
Lost opportunity to find customers, get insight into customer satisfaction, engage in proactive communication, miss out on community, and much more
No presence on social media = a brand that lacks “cool”
Solution – Content Marketing Independent Social Media Brand
Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more . Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
5% click-through rate on Tweeted links 50 additional targeted company stakeholders read each case- study, whitepaper, article, blog At least one comment per post Blog is quoted in other blogs and in the media Internal teams with direct contact to stakeholders say people are reading it.