MORE BIG QUESTIONSQuestions to Help You Create a Good Story;•How is the message tied to the audience?•What are the emotions around thesemessages?•What values do they express?•What’s the moral of the story?
Who are the Best People to Tell the Story?Need to choose a good character:An Actor, Narrator, Interviewer, Performer•Represents the story well•Is comfortable on camera•Responds in a clear voice with concise answers•Has charisma that translates onto the screen•Engages with the audience•Is willing to be filmed
BRAINSTORM! Is your story Fictional or Real, or both…?Take a moment to free associate. Write down words you woulduse to describe key components of the story you’re trying to tell.Who are ideal characters?Adults, Teens, Family, Friends,Athletes, Artists, Nerds,Cops and Robbers…?What are ideal situations to film?Dedication, Family, Loyalty, Faith, Love, Compassion, EducationFriendship, Bullying, Energy,etc.
Viewer Identification with your VideoEngaging videos present the viewerwith characters and stories withwhich they can identify and relate totheir own lives.You need to create the feeling that“this video is really about you.”Through compelling characters and visualimagery we create videos that viewers identifywith. Through this identification audiences aredrawn into our story and will share the videoand take the action we desire.
TECHNICAL Elementsthat Help Support a Good StoryNow that we have our goal, basic story premise, IDEA andbest representative characters with action,we need to thinkabout what types of footage that best supports our story.Depending on the type of video you hope to create, there aredifferent styles of videos to consider.For example: Interesting location (background scenery),interesting point of view, costume, lighting, props, appropriateuse of green screen, slow motion or reverse action.
Other Elements that Help Support a Good Story Conflict and/or challengesAre there any inherent conflicts/tensions in the story that adddramatic interest?Does the story provide challenges that could be explored and/orovercome in the course of our video?I.E. Following a science experiment or play through its ups anddowns Changes or developmentsCan the video present changes or developments? (the storyarc)I.E. A former student can demonstrate how the school taughtlife lessons beyond academics. Becoming a better person,student, athlete. Love and hate relationships.
Find a balance of these elements to identify and support thestory. Not every video has to have all these elements.The best short videos find one or two aspects to focus on andpresents them well.Types of Images to Consider in StorytellingWhat kind of images, compositions and actions will work bestwith the video story? It’s a good idea to start thinking aboutvisual images and ways of telling the story creatively.
A shot list is often a helpful tool to get you tobrainstorm creative story elements. Types of Images to Consider in Storytelling For example, for our sports video, our shot list might have these shots in it: 1.Wide shot of students entering the building, happy faces 2.Close up images of students engaged with the coach 3.Various shots of a school event; football field, gym, hallway, class. 4.Wide shots, Medium shots and Close-ups of a students getting ready for an event
Other Tips to Consider: Keep it SimpleTry to focus on one main topic (i.e. an event, one person’s story, alesson, a testimonial).It’s easier to get excited about a video that is focused and easier tofocus on a video that is simple.Other Tips to Consider: Be GenuineViewers want to connect with the work that your organization isdoing. Focus on content that is compelling rather than what’s“cool”.Always be honest and truthful.
Other Tips to Consider:Think about any particular thing going on that could be exploredthrough a personal video from your point of view?A response to a local, national or global event.
Let’s review.An Engaging Short Video Has:•A clear goal•A story that represents our message•Compelling characters•A defined audience•Identifies with the audience•Thinks about supplemental footage (b-roll) to support the story•Has a clear action and points the viewer toward it
DON’T FORGET:Storytelling Begins in Development (Big Idea,Pitch, Proposal, Story)Then it Continues Throughout All Phases of VideoMaking!And what are those Phases?
Phase I: Pre-ProductionOnce you have your story, you are ready to begin the prepnecessary to create your video. Pre-Production is the phase ofvideo making that takes place before you produce your video.Steps for Pre-Production•Create a basic video outline. This can be helpful in making sureyou get all the story and visual shots you need.•Write interview questions and practice them out loud. Practicehelps you get comfortable with the questions before you get to theinterview.•Create a working shot list of footage that will support your story.REMEMBER: We are using a visual mode of communication sothink of images and scenes to record that will bring to life what youare trying to convey with your story. Know that these images maychange once you are in the field shooting.
Pre Production continuesPreparing for Production•Determine who will help you produce the video. A full crew includes a director,camera, sound and editor. However, you might be the only one there on shoot day—which is normal. Just note that each role is important in creating a “clean” videoand don’t overlook the importance of any element (sound, picture, storytelling).•Scout location and make a plan (think about sound, privacy, lighting- how muchtime you’ll need for shoot and then add some more time!)•Create a schedule for the shoot day. Allow ample time for you to set up and teardown.•Get familiar with your gear (practice shooting in close to actual conditions andreview the footage). Make sure you are comfortable with camera, sound, tripod,lights and everything else you plan to use.•Prep the gear in advance of shooting (charge batteries, make sure all the piecesare with the kits-extra bulbs, tripod mount, mic cables, etc.)Now that you are ready to begin shooting, are there any other elements thatwould help you get your viewer to take the up your call?
Phase II: ProductionPhase III: Post Production will be discuss later when you are ready with your scriptJust remember you need a clear story and understanding of therecommended steps of pre-production, so you are ready to createcompelling, engaging and powerful videos.