STORYTELLING;developing astoryand thevideo project creation process
The Video Making Process• Story Development• Pre-Production• Production• Post-Production• Distribution• Audience Engagement
Story Development for Video Making • Many types of videos • Small, simple stories with memorable moments • Learn the tools of story development, and be innovative in creating new videos
Things to Consider When Making Your VideoWhat is the goal of your video?Who is your ideal audience?What is the best story to support that goal?Who are the best people to tell that story?How will we use and distribute the finished video?What do you want the audience to feel or do afterseeing the video?
First Steps to A Successful Video• Identify goal of the video and audience(s)• Create a clear and simple story• Identify the best people, characters to illustrate story
What is the GOAL of your video?To figure out our goal we ask. BIG QUESTION #1 What Do You Want Your Audience To: Think? Feel? Do?
Some examples include:DonateEnrollAffiliateDo you want to:ShowEntertainInformAdvertise
e ot hers ar n rr atives, others ca n ging na nection, e life-cha n or con e ant to b foundatio s are m alSom e storie te an emotion munity. ea ommea nt t o c r nt t o a ne w c presen t an eve o video t w ant this w hat you mber is ng to r e m e or tant thi T he imp do!
REMEMBER: You will be making your ownvideos and will have to ask yourself thesequestions for each video—the answersoften change as the videos get moretailored to your specific goals.
BIG QUESTION #2 What is the Best Story to Support Your Goal?Now that you know who you are trying to reach, there are twothings to think about:• what do you want to say? (the messaging)• how do you want to say it? (the story)Some Types of Video Stories: Documentaries, Day in the Life,Social Justice or Social Change Biographies, Interviews, Firstperson (POV), Events (both daily and special) Historical,Cultural, Sports, basically Non Fictional or Fictional.
Simple Stories Work Best in Short VideosIt is essential to develop a clear and simple story tosupport your goal.The best videos use one or a few characters to guideus through the story. They are short in length andfocused on where they take the audience.
When Thinking About What You’re Trying to SayConsider the Following:•A clear and simple story helps support your goal•Good videos use characters to guide us•Good videos are short in length•Engaging videos focus on where they take theaudience•Often a central question is used to focus the story
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