Lesson Aims To understand the requirements of Section A Producers and Audiences. To re-cap key terms from earlier in the year To investigate the role of The Hollywood Film Industry
20% <ul><li>Two questions one will be audience based the other will be industry based. </li></ul><ul><li>Select one question using the stimulus material as you need to spend 45mins doing the following: </li></ul><ul><li>Analysing the material and explaining how it highlights some of the issues you have covered. </li></ul><ul><li>Bringing in your wider knowledge of case studies (in class and your own) </li></ul><ul><li>Your own experience of film consumption and using all of these points to answer the question set . </li></ul>
20% Key information I must know about to answer this question. Industry Audience How the US Film Industry operates in particular Hollywood and the impact of this on UK Audiences How UK and US Films finance, distribute, market and exhibit films using specific case studies How the British Film Industry operates and maintains independence, and profitability Film demand and supply in the UK today Film consumption by audiences, cinema going, home cinema and the internet, digital technology The importance of genre and stars for audiences
INSTITUTION Film AUDIENCE How do audiences ‘read’ films? Attraction of stars and genres? How does the industry perceive audiences? How do they reach their target audiences
Key information I must know about to answer this question. Industry Audience The relationship between the two and who is more powerful in driving the industry. The impact of new technologies in the industry The effect of other industries and the availability of Bollywood, Independent and Low Budget films
Re-Cap…......... How much do you remember???????? Who are the six major film companies in Hollywood? What is a tent-pole film and give an example? What is a mainstream film? What is an independent film? What is a niche audience? How are independent and specialised films releases different to tent-pole or mainstream?
The Hollywood Film Industry Are all conglomerates Produce the most films very year Make the most money every year Use synergy/cross promotion/ horizontal and vertical integration Spend more money making films than promoting them True or False? True True True False False
There are six majors that operate in Hollywood : Major film studio is a movie production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box-office revenues in a given market. In the North American, Western, and global markets, the major film studios, subsidiaries command approximately 90 percent of the U.S. and Canadian box office Hollywood Film Industry
The top ten films at the UK box office: (last week's position) 1 Slumdog Millionaire - £1.7 million (3)- Fox Searchlight 2 Gran Torino - £1.35 million (-) Warner Bros 3 The Unborn - £1.3 million (-)UIP 4 Bolt - £1.29 million ( 1)Disney/Pixar 5 Confessions of a Shopaholic - £1.29 million Touchstone Pictures 6 The International - £760,382 Columbia Pictures 7 Hotel For Dogs - £634,647 SKG (Paramount) 8 He's Just Not That Into You New Line Cinema 9 The Curious Case of Benjamin Button - £493,201 Warner Bros 10 New in Town - £438,979 Lions Gate
Task- 25mins Task: Look at your two Items of stimulus material and answer the following questions: What do the two items suggest about Hollywood's dominance over UK audiences? Consider the following in your response: Group these together in terms of genre are their similar genres? Who are the audiences for these films? Select three of these and explain why they may be sold on the back of stars alone? How many of these have you seen and in what format? How many of these are you aware of even if you have not seen them? Select three films and explain why you think they have been so successful.
Why is Hollywood Film so dominant? Genre models Stars Power and Heavy marketing and cross promotion strategies Targeting audiences
<ul><li>Case Study Materials </li></ul><ul><li>Next Monday we will look at specific case studies of how Hollywood and Independent Films have been: </li></ul><ul><li>Produced </li></ul><ul><li>Distributed </li></ul><ul><li>Marketed </li></ul><ul><li>Exhibited </li></ul><ul><li>HOMEWORK- Ready to present next Monday-Choose a Hollywood Film to investigate the following </li></ul><ul><li>Genre/Target Audience/Stars </li></ul><ul><li>Company - financed and distributed </li></ul><ul><li>Box Office takings </li></ul><ul><li>Outline the marketing Campaign – (release strategy, trailers, cross promotion, synergy, horizontal integration, merchandise, viral campiagn) </li></ul>
<ul><li>Wall E </li></ul><ul><li>Cloverfield </li></ul>