Marketing, CGS
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Marketing, CGS Presentation Transcript

  • 1. LESSON AIMS To understand how US and UK films Distribute, promote and exhibit films to their audiences To look at how to prepare for Question A and how you must find your own evidence to use
  • 2. Exam- WED 13 th May 2009 2 and a bit weeks to go!! Lessons Left: This week- P4 Thurs No Lesson Monday Thurs full mock P4/P5? Monday- Final Double Lesson EXAM
  • 3. You need the following to be prepared for this exam A Section B response that is at least on target grade A Section C response that is at least on target grade
  • 4. SECTION A Read the stimulus material, make notes on it like below- if statistics what trends/behaviour to they illustrate. Overall what key issues relevant to the question do they raise? Official materials promote a clear ‘star persona’. Marketing key in ‘selling’ a mainstream film Hollywood is re-using popular formula, repeated genre cycle. Similar success in UK, because of genre, star image Fans key in creating and promoting stars, alternative image to official materials
  • 5. SECTION A What other key issues can I bring in, What evidence can I bring in? Genre/dominance of Hollywood due to synergy, horizontal integration etc Marketing and Promotion Importance of Stars and Star Persona Fandom the role of fans Evidence?! You must have case studies-MUST use materials in your pack
  • 6. SECTION A Question: How much influence does distribution, marketing and exhibition of US and UK films have on encouraging audiences to watch films? Key Words in the Question?
  • 7. SECTION A Key Issues
  • 8. SECTION A UK Case Study
  • 9. SECTION A U Case Study