communication is in transition… more information, more noise demands more transparency, more trust …this changes everything.
this changes everything… our relationships. how we work. how we learn. how do we communicate effectively?
how do we communicate effectively? STORYTELLING COMMUNITY tell stories. build community. be an entrepreneur. BUSINESS
what is the MCDM ? The MCDM offers critical insight and skills to future leaders of the ever-evolving world of media technology and distribution.
why? Benkler: The Wealth of Networks Important moment of transition: “social production” vs. “market production.”
why? Benkler: The Wealth of Networks 21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate & conversation.
why? Shirky: Here Comes Everybody “We are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organizations”
why? Li: Groundswell “A spontaneous movement of people using online tools to connect, take charge of their own experience, and get what they need -- information, support, ideas, products and bargaining power -- from each other.”
pillars of MCDM STORYTELLING COMMUNITY BUSINESS