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UW MCDM Advisory Board Presentation

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M C D M Advisory Board Presentation

M C D M Advisory Board Presentation

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  • I have lived this transition.
  • professional; business/conceptual balance; self-sustaining.Short story: record applications, record profits, rising national and international profile. One of a kind.
  • my “bible” the motivation behind the threat to traditional media and communication business models.
  • bottom line: a different motivation to information production and communication that does not involve money.
  • more transparency, less control: frightening, and a terrific opportunity. It’s happening ANYWAY. Especially among net generation.
  • building relationships. all this calls the institution as we know it into question: the firm, the educational institution, the newspaper, etc.
  • Three pillars: nothing more than content creation, distribution and paying for it (not just profit, but sustainability -- competing with “free”).
  • Core classes
  • understand: digital democracy, economics, emerging markets.create: storytelling, podcasting, interactivity.distribute: social production, mobile, video games.
  • typically a 15-month program; part-time, full-time. Evenings, 6-10 p.m., usually 4 courses a quarter.
  • 52% female, 48% male (equalizing out, used to be more female).about half from WA (decreasing, more national); journalism, film, PR, advertising, marketing. More professional diversity (engineer, corporate counsel).
  • break-even: 228 enrollments; 323 forecast. WHY? Perfect storm: economic situation, digital media/social media the big thing; have clarified the message of the MCDM and made it a viable player.
  • competitors: Syracuse: “media management”, Tisch “pushing boundaries of interactivity”; Medill marketing;out-of-state, int’l same as for WA. about $2400 per course. CINDY WONG
  • events: Seattle as digital media hub, activism and social media, “First Fridays coffee house,” my film, Media in Crisis: Journalist as Entrepreneur. “Pocket Media film festival”
  • creating the platforms ourselves, for collaboration, creation, relationship building, interdisciplinary learning. can’t figure this stuff out by ourselves. engage the community. let it regulate itself (reputation and ranking) PHYSICIAN HEAL THYSELF.
  • Models, Metrics, Monetization. University 2.0 model, Washington State film office;

Transcript

  • 1. Presentation to the Advisory Board
    06.22.09
  • 2. communication is in transition…
    more information,
    more noise
    demands
    more transparency,
    more trust
    …this changes everything.
  • 3. this changes everything…
    our relationships.
    how we work.
    how we learn.
    how do we communicate effectively?
  • 4. how do we communicate effectively?
    STORYTELLING
    COMMUNITY
    tell stories.
    build community.
    be an entrepreneur.
    BUSINESS
  • 5. what is the MCDM ?
    The MCDM offers critical insight and skills
    to future leaders of the ever-evolving world of
    media technology and distribution.
  • 6. why?
    Benkler: The Wealth of Networks
    Important moment of transition:
    “social production” vs. “market production.”
  • 7. why?
    Benkler: The Wealth of Networks
    21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate & conversation.
  • 8. why?
    Shirky: Here Comes Everybody
    “We are living in the middle of a remarkable increase in our ability
    to share, to cooperate with one another, and to take collective action,
    all outside the framework of traditional institutions and organizations”
  • 9. why?
    Li: Groundswell
    “A spontaneous movement of people using online tools to connect,
    take charge of their own experience, and get what they need -- information,
    support, ideas, products and bargaining power -- from each other.”
  • 10. pillars of MCDM
    STORYTELLING
    COMMUNITY
    BUSINESS
  • 11. core classes
  • 12. understand
    create
    distribute
    electives teach how to
  • 13. began in 2001
  • 14.
  • 15.
  • 16.
  • 17. strategy
  • 18. strategy
    clear vision
    raise profile
    raise expectations
  • 19.
  • 20. community
  • 21. new courses
  • 22. what’s next?
  • 23.
  • 24.
  • recent media coverage
  • 27. MEDIASPACE
    MCDM WEBSITE
    FLIPTHEMEDIA
    UWPOCKETMEDIA
  • 28. IMAGE CREDITS
    Slide 2 – Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/
    Slide 3 – Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/