Social Network Marketing Report Summary

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Brands and marketers need to:1) Look beyond the ‘friend’ and ‘fan’ metric which is a simple numbers game and place more emphasis on the quality of conversations2) Plan engagement marketing both pre and post campaign launch and offer value beyond the first transaction - you get out of a relationship what you put in3) Build trust first online or offline before requesting users to friend or fan brand and look to integrate all communications 4) Understand what the brand stands for in a user’s mind by crowd sourcing data to assist with market research 5) Develop transparent communication as a key between a brand and the user. Users could be regarded as part employees being in control of the brand-not you.6) Use the social network conceptual map in planning and managing a social network marketing campaign.

    7 Favorites & 1 Group

    Social Network Marketing Report Summary - Presentation Transcript

    1. SOCIAL NETWORK MARKETING,ENGAGEMENT MARKETING AND BRANDSTom Chapman 2008
      Summary and Presentation by Filiz Efe
      Master of Communication in Digital Media,
      U N I V E R S I T Y   O F   W A S H I N G T O N
      2009
    2. ABOUT
      • This report from Tom Chapman is a detailed analysis of social network marketing on Facebook and MySpace in the UK.
      Social network sites are providing ready-made communities for brandsto build relationship with their customers.
      Applications, social ads, brand groups, sponsored pages and sponsored apps are most common marketing tools on these communication channels.
    3. Research questions
      • Are Facebook and MySpace effective platforms for social network marketing?
      Is brand reputation management important on social network sites?
      • Is adding a brand as a friend or fan on MySpace and Facebook regarded as the most important metric for engagement marketing in building brand loyalty?
      • How effective are social network adson Facebook and MySpace?
    4. Key findings
      Brands must use transparentcommunication
      Users do not want to purchaseproducts and services via their profile page
      Brands and marketers must listento their friends/fans
      Any brand can benefit from social networks
      Engageusers far beyond the first transaction
      User commentsand suggestions offer real value
      Great creativeis the keyto effective engagement
      Socialads help build trustbetween brand and user
      Loyalty and trust is the key metric not the number of friends or fans
    5. conclusion
      all brands should consider a presenceon Facebook and MySpace to access potential brand loyalists
      provide engaging content that users want, will talk about and will want to promote to their friends virally.
      consistency is important to further developrelationships
      brands treat friends/fans as colleagues rather than customers to build trust
      As long as brands emotionally engage with the users with great content, they will create a desire for users to participate
    6. reference
      Chapman, T. (2008). “Social Network Marketing, Engagement Marketing and Brands”. COM597 - The Twitter Class (Summer 2009) – Gill – E-Reserve. Retrieved on July 1, 2009 from https://eres.lib.washington.edu/eres/coursepage.aspx?cid=7479&page=docs
      The report website is http://www.socialnetworkmarketinguk.com/report.php

    + Filiz EfeFiliz Efe, 4 months ago

    custom

    1697 views, 7 favs, 4 embeds more stats

    Social Network Marketing, Engagement Marketing and more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1697
      • 1662 on SlideShare
      • 35 from embeds
    • Comments 0
    • Favorites 7
    • Downloads 125
    Most viewed embeds
    • 19 views on http://twitter09.wordpress.com
    • 12 views on http://filizefe.wordpress.com
    • 3 views on http://filizefe.com
    • 1 views on http://dashboard.wordpress.com

    more

    All embeds
    • 19 views on http://twitter09.wordpress.com
    • 12 views on http://filizefe.wordpress.com
    • 3 views on http://filizefe.com
    • 1 views on http://dashboard.wordpress.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Groups / Events