MCDM Health Presentation

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    Notes on slide 1

    I have lived this transition.

    professional; business/conceptual balance; self-sustaining.Short story: record applications, record profits, rising national and international profile. One of a kind.

    my “bible” the motivation behind the threat to traditional media and communication business models.

    bottom line: a different motivation to information production and communication that does not involve money.

    more transparency, less control: frightening, and a terrific opportunity. It’s happening ANYWAY. Especially among net generation.

    building relationships. all this calls the institution as we know it into question: the firm, the educational institution, the newspaper, etc.

    building relationships. all this calls the institution as we know it into question: the firm, the educational institution, the newspaper, etc.

    In 2000, 46% of American adults had access to the internet, 5% of U.S. households hadbroadband connections, and 25% of American adults looked online for healthinformation. Now, 74% of American adults go online, 57% of American householdshave broadband connections, and 61% of adults look online for health information. Weuse the term "e-patient" to describe this group.

    American adults continue to turn to traditional sources of healthinformation, even as many of them deepen their engagement with the onlineworld.When asked, "Now thinking about all the sources you turn to when you needinformation or assistance in dealing with health or medical issues, please tell me if youuse any of the following sources..."l 86% of all adults ask a health professional, such as a doctor.l 68% of all adults ask a friend or family member.l 57% of all adults use the internet.l 54% use books or other printed reference material.l 33% contact their insurance provider.l 5% use another source not mentioned in the list.

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    MCDM Health Presentation - Presentation Transcript

    1. Presentation to the “National Association Of Public Hospitals And Health Systems”
      06.25.09
    2. communication is in transition…
      moreinformation,
      morenoise
      demands
      moretransparency,
      moretrust
      …thischangeseverything.
    3. Image by Mugley (swine flu)
    4. thischangeseverything…
      our relationships.
      how we work.
      how we learn.
      how do we communicate effectively?
    5. how do we communicate effectively?
      STORYTELLING
      COMMUNITY
      tellstories.
      buildcommunity.
      beanentrepreneur.
      BUSINESS
    6. what is the MCDM ?
      The MCDM offers critical insight andskills
      tofuture leaders of the ever-evolving world of
      media technology anddistribution.
    7. why?
      Benkler: The Wealth of Networks
      Important moment of transition:
      “social production” vs. “market production.”
    8. why?
      Benkler: The Wealth of Networks
      21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate & conversation.
    9. why?
      Shirky: Here Comes Everybody
      “We are living in the middle of a remarkable increase in our ability
      to share, to cooperatewith one another, and to take collective action,
      all outsidethe framework oftraditionalinstitutions and organizations”
    10. why?
      Li: Groundswell
      “A spontaneous movement of people using online tools to connect,
      take charge of their own experience, and get what they need -- information,
      support, ideas, products and bargaining power -- from each other.”
    11. social networking & health care
      Top 2 online sources for health care: YouTube & WebMD
    12. PEW: The Social Life of Health Information (June 2009)
      61% of American adults
      look online for health information.
    13. PEW: The Social Life of Health Information (June 2009)
      But few have actually wrote, or created new health content. ..or made health queries and updates on social network sites
      41%of e-patients
      have readsomeone else's commentary or experience on an online news group, website, or blog.
    14. Future: mobile.
      This could change amount of social conversation about health.
    15. and...the Internet does not replace health professionals
      concerns
      - privacy?
      - reputation management?
    16. social health care practice
      Listen (Twitter, blogs)
      Check out #hcsm(health care social media)
    17. social health care practice
      Start small and slow: blog, maybe Facebook
    18. Best practices: Five Moms
    19. Best practices: Mayo Clinic
    20. still early...but people want to talk to each other about health... 
      Build community around shared concerns.
    21. 60% of people
      change how they treat themselves based on what they find online
      (source: Mark Monseau, Director Media Relations, Johnson & Johnson)
    22. IMAGE CREDITS
      Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/
      Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/
      Mugley(swine flu) http://www.flickr.com/photos/mugley/3495978265/
      Webicinahttp://www.webicina.com
    SlideShare Zeitgeist 2009

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    MCDM Health Presentation

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