EVOLUTION OF STOCK PHOTOGRAPHY FROM ‘ PICTURE LIBRARIES ’ TO ‘ VISUAL CONTENT INDUSTRY ’ FILIZ EFE –UW MCDM – 2009

STOCK PHOTOGRAPHY

TIMELINE

PRIMITIVE AGE

PRIMITIVE AGE

PRIMITIVE AGE

PRIMITIVE AGE

CLASSICAL PERIOD

CLASSICAL PERIOD

CLASSICAL PERIOD

CLASSICAL PERIOD

DIGITAL PERIOD

DIGITAL PERIOD

DIGITAL PERIOD “ With the introduction of digital technology , our sector , the markets we service, the rights we grant, and our workflow have dramatically changed .” - BAPLA - British Association of Picture Libraries and Agencies

“ With the introduction of digital technology ,

our sector , the markets we service, the rights we grant,

and our workflow have dramatically changed .”

- BAPLA - British Association of Picture Libraries and Agencies

INDUSTRIAL WORKFLOW

DISRUPTION

DISRUPTIVE TECHNOLOGY

DISRUPTIVE PROCESS (digital catalogs) (printed catalogs) (1990)

WHAT COULD BE THE NEXT ?

WHAT COULD BE THE NEXT ?

Slide 1 - Untitled X-Ray / Nick Veasey – Getty Images / Collection Mix: Subjects Slide 2 – Getty Images / Search ‘laughing’ Slide 4 - Fox Photos – Getty Images / Hulton Archive Collection Slide 5 - Fox Photos – Getty Images / Hulton Archive Collection Slide 6 - Fred Ramage – Getty Images / Hulton Archive Collection Slide 7 - Fox Photos – Getty Images / Hulton Archive Collection Slide 8 - Martha Holmes – Getty Images / Time & Life Pictures Collection Slide 9 - Martha Holmes – Getty Images / Time & Life Pictures Collection Slide 10 - Jack Hollingsworth – Getty Images / Photodisc Collection Slide 11 - Ed Honowitz – Getty Images / Taxi Collection Slide 19 – Cocoon – Getty Images / Digital Vision Collection Slide 22 - Dan Kitwood – Getty Images / Getty Images News FILIZ EFE –University of Washington – MCDM – March 2009

Slide 1 - Untitled X-Ray / Nick Veasey – Getty Images / Collection Mix: Subjects

Slide 2 – Getty Images / Search ‘laughing’

Slide 4 - Fox Photos – Getty Images / Hulton Archive Collection

Slide 5 - Fox Photos – Getty Images / Hulton Archive Collection

Slide 6 - Fred Ramage – Getty Images / Hulton Archive Collection

Slide 7 - Fox Photos – Getty Images / Hulton Archive Collection

Slide 8 - Martha Holmes – Getty Images / Time & Life Pictures Collection

Slide 9 - Martha Holmes – Getty Images / Time & Life Pictures Collection

Slide 10 - Jack Hollingsworth – Getty Images / Photodisc Collection

Slide 11 - Ed Honowitz – Getty Images / Taxi Collection

Slide 19 – Cocoon – Getty Images / Digital Vision Collection

Slide 22 - Dan Kitwood – Getty Images / Getty Images News