KM using ICTs in agricultural and rural development in Africa
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KM using ICTs in agricultural and rural development in Africa

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I do not own this presentation. I took it from http://paepard.blogspot.pt/2012/11/2012-africa-eu-cooperation-forum-on-ict.html (where it is freely avaiable).

I do not own this presentation. I took it from http://paepard.blogspot.pt/2012/11/2012-africa-eu-cooperation-forum-on-ict.html (where it is freely avaiable).

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  • Este é o projecto do autor deste PowerPoint
  • Há aqui espaço para dezenas de serviços ICT. Ex: preço dos tomates & couves (tornou os mercados transparentes)
  • Tirar uma foto à folha & enviar por MMS ao investigador Há o projecto VOICE, que permite gravar audio MMS (bom para quem tem problemas de literacia) em línguas africanas. Contudo, a mensagem que demorava 5 minutos, ficava cara ao ouvinte
  • Projectos baseados em texto
  • customized=updated (ex: preço dos tomates), timely, relevant
  • Feito pela FAO. Não há incentivos para os africanos colocarem aqui conteudos…..
  • Conteúdos para agricultores africanos… (ex: quando plantar tomates). Feito por suiços
  • - Enviam sms ao agricultor 30 minutos antes de darem um programa sobre agricultura… o conteudo do programa veio através de cd 500%
  • Videos profissionais de 30 minutos sobre agricultura Os agricultores já dão DVDs virgens para lhes copiarem os conteudos

KM using ICTs in agricultural and rural development in Africa KM using ICTs in agricultural and rural development in Africa Presentation Transcript

  • KM using ICTs in agricultural and rural development in Africa François STEPMAN PAEPARD co-manager Agrinatura/ParisThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • http://paepard.blogspot.beThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Main stakeholder groups as users of ICT in agriculture: 1. Businesses: businesses, associations, other organizations 2. Farmers: individuals; organized and informal associations 3. Researchers: researchers; educators; trainers 4. Government: Ministry of Agriculture; departments; parastatalsThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • ICT in agriculture • The World Bank, in collaboration with the e-Agriculture community and the Food and Agriculture Organization of the United Nations (FAO), is holding a series of two week online forums. • (17-28 Sept 2012) Using ICT to enable Agricultural Innovation Systems for Smallholders • (12-23 Nov 2012) ICT and producer organizationsThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • The Forum for Agricultural Research in Africa (FARA) analyzed 60 farmer advisory services in Africa that are currently operating or recently terminated. Countries : Benin; Burkina Faso; Cameroon; Egypt; Ethiopia; Ghana; Kenya; Malawi; Mali; Niger; Nigeria; Senegal; South Africa; Tanzania; Uganda; Zambia; Zimbabwe and 10 projects operating in more than 3 countries.The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Applications in agricultural value chains Cropster / Muddy-Boots Brainhoney MPESA - Esoko Opp Esoko Mob / Esoko Farmbook Training $$ /RL MIS Bank Reuters Trans calculators Farmbook Esoko / RL Reuters/ Digital SMS Financial calculators AMITSA Farm-radio Green voice flows Swiss Re WI Pre-production Production Postharvest Marketing Market price Market Production Marketing decisions planning tips decisions SM Biz Best Best performance Practices Practices Transport Product MIS and Feedback Storage Bulking Inputs Polls Traceability Production Finance Finance Finance Chain wide InsuranceThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal Market Linkage
  • Less than 10% of all projects have become sustainable, and even fewer are reaching scale. Type of Organization Project Project Implementer Partner/Funder International 11 39 Organization Local/National NGO 25 6 Government 9 6 Department/Agency National Agricultural 4 3 Research Centre Private Company 3 10The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Desperately seeking content Content Content & ContentThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Written/Text-based Projects Benefits Costs • Provides useful resources • Requires a basic level of literacy Web-based solutions • Can provide pictorial illustrations Web-based solutions • Can provide lengthy, detailed explanations • Entails ploughing through many publications SMS • Often unreliable internet connectivity • Can be Customised for language • Limited access to and ability to use • Cell phone use rapidly expanding throughout the continent computers among many rural populations • Often not updated regularly SMS • Contains only a small amount of information Zambian National Farmers’ Union SMS Service, IFADThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Voice-based Projects Benefits Costs • Can be easily customised for language • Readily accessible and easy to use IVR • Costly to develop IVR • Complicated: requires machines to • Can provide ready researched and produce good speech synthesis prepared answers for commonly asked questions • Often does not provide detailed info such as pictorial illustrations Video-based solutions • Can provide demonstrations Video-based solutions Call Centres • Costly to produce • Can receive feedback from professionals • Many lack the equipment to view the immediately info Call Centres • Call congestion Allo Ingenier Call Centre, Cameroon • Often requires follow-up if info is not currently availableThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Key Challenges of Agricultural Knowledge management in Africa using ICT • Millions of farmers want customized information, most do not get it • Customized = up-to-date, relevant and supplied in a timely manner • Most farmers expect free services, which needs to change • Using value chain information requires a learning process for farmers and that takes time • Doubts about the appropriate methodology for researching the impact of ICT on agricultural developmentThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Recommendations (1) Great progress in ICT solutions, but how many agricultural extension services are using these methods? Need to find best fit options to shift from traditional delivery channels and ICT-enabled channels Must focus on scale to achieve cost recovery and value added Need better public-private partnerships Effectiveness compared to other approaches? Need more return on investment studies to highlight the value of ICT-enabled approachesThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Recommendations (2) Role of ICT in disseminating innovation The key for development actors is to understand the traditional process of farmer innovation in order to succeed in bringing ICT in line to support this. Communities themselves will also drive this through their own choices around technology and its application. Donor funding is being tied to “uptake”, which is measured on delivery, not demand for or application of information private sector investment at the venture, incubation and growth stages could lead to more robust, sustainable innovation in this sector.The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Example 1: TECA “Agricultural information services should be platform- independent, given that technology-specific services impose requirements on potential audiences and can greatly limit accessibility”The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Example 2: eRAILS “Paying 4 incentives to get online content is not sustainable in the long term”The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Example 3: www.infonet-biovision.org • Pictorial illustrations are attempts to overcome constraints of written work • Rollover function increases users friendliness : information pops up when the cursor is moved over a photoThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Example 4: Video • Growing interest in extension • Attention to farmer innovation • More organizations want to enhance their impact at regional level • Many service providers have expressed their interest in using quality videosThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Video solutions: futuristic mobile? • Flexibility in use • Compact discs for easy dissemination • Rural radio stations and networks • Private sector • Television • Mobile phones • Video viewing clubs • Busses • Special events • Quality video enables multiple usesThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Respondents to survey on video use (n=505; Source: Agro-Insight, 2011) Number % National research & university 119 24 International research & development 81 16 International NGO 64 13 National or local NGO 55 11 Extension service 39 8 Radio 24 5 Food industry 23 5 Farmer organization 19 4 Communication enterprise 12 2 OtherThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal 69 14
  • Frequency of searching web for training videos, (n=442 Agro-Insight, 2011)The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Frequency of use of video to train farmers (n=448)The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Reasons for not or rarely using video (n=166, Agro-Insight, 2011) Number % I dont know where to look for videos 59 25 I haven’t found videos on the right subject 39 16 I haven’t found videos in local language 54 23 Other 86 36The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Importance of local language of video (n=438, Agro-Insight, 2011) ) But limiting to local language versions alone inhibits global sharing and use for farmer trainingThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Across countries, crops often have common plant health issues and solutions.The 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal
  • Agricultural training videosThe 2012 Africa-EU Cooperation Forum on ICT November 28-29, 2012 Lisbon, Portugal