Chapter 5 creating long term loyalty relationship felipe cabanero sss mmdp batch5 05 february 2014
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Chapter 5 creating long term loyalty relationship felipe cabanero sss mmdp batch5 05 february 2014

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Chapter 5 creating long term loyalty relationship - sss mmdp

Chapter 5 creating long term loyalty relationship - sss mmdp

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  • 1. Chapter 5 Creating Long-term Loyalty Relationship Felipe R. Cabanero
  • 2. Creating Long-term Loyalty Relationship Customers - are the only reason why businessman built factory, hire workers and do business. There’s no business without customers.
  • 3. Creating Long-term Loyalty Relationship _ Total Customer benefits = Customer Cost Customers Perceived Value
  • 4. Creating Long-term Loyalty Relationship Total Customer Satisfaction Maximize Sales
  • 5. Creating Long-term Loyalty Relationship Miximizing Customer Lifetime Value More Viability and Competitiveness
  • 6. Creating Long-term Loyalty Relationship Attracting and Retaining Customers Target Aware Open to trial Trier Recent Regular Most nonUser User Often used rejecter Loyal
  • 7. Creating Long-term Loyalty Relationship Maintain Customer Satisfaction
  • 8. Creating Long-term Loyalty Relationship
  • 9. Creating Long-term Loyalty Relationship
  • 10. Creating Long-term Loyalty Relationship
  • 11. Creating Long-term Loyalty Relationship