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Social basics for independent professionals LinkedIn overview

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Detailed walk through of LinkedIN and how the first steps on how to leverage it for social selling, social prospecting and competitive research.

Detailed walk through of LinkedIN and how the first steps on how to leverage it for social selling, social prospecting and competitive research.

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  • 1. Social Basics for Independent Professionals 3/18/2014 1 LinkedIn Overview ©2014 Filigree Consulting Inc. All Rights Reserved
  • 2. What is LinkedIn? a) a professional networking site b) often referred to as the business or professional version of Facebook. c) a social community that has groups of all shapes and sizes on all sorts of different topics to share knowledge d) a business related newsfeed e) a “miniblog” f) a search engine g) all of the above 3/18/2014 2 ©2014 Filigree Consulting Inc. All Rights Reserved
  • 3. LinkedIn Overview • Interface and navigation • The profile • Home page • Account types • Connections • Newsfeed • Status updates • Interests • Search • Jobs • Endorsements • Recommendations • Corporate Profiles 3/18/2014 3 ©2014 Filigree Consulting Inc. All Rights Reserved
  • 4. Interface & navigation 3/18/2014 4 Account type Home Page Where you spend most of your time Profile Page Where you edit your profile and see who has viewed your profile Network Page Where you see and manage your connections or make new connections Jobs You guessed it…where jobs are posted Interests Page Where you can find companies, groups, thought leaders and educational institutions Quick access to messages, notifications and connections Search field and Advance search options Account & settings Advertising and Job posting services ©2014 Filigree Consulting Inc. All Rights Reserved
  • 5. The profile 3/18/2014 5 ©2014 Filigree Consulting Inc. All Rights Reserved
  • 6. Profile sections 3/18/2014 6 Top Section is like your on- line business card Edit your LinkedIN URL to be “friendly” If you want to be contacted, make it easy These are the major sections of your profile ©2014 Filigree Consulting Inc. All Rights Reserved
  • 7. Profile ~ background subsections 3/18/2014 7 ©2014 Filigree Consulting Inc. All Rights Reserved
  • 8. Home 3/18/2014 8 Newsfeed from your connections and the organizations or people you “follow” Where you can update your “status” Suggested new connections Stats on who has viewed your profile and how many times you showed up in people’s searches ©2014 Filigree Consulting Inc. All Rights Reserved
  • 9. Account types 3/18/2014 9 Knowing what each plan type offers is Important depending on how you want to use LinkedIn Want to know what kind of plan you have? Look up here. ©2014 Filigree Consulting Inc. All Rights Reserved
  • 10. Network ~ connections 3/18/2014 10 Daily highlights from your connections All connections listed here Able to sort by name, most recent connections or conversations ©2014 Filigree Consulting Inc. All Rights Reserved
  • 11. Jobs section 3/18/2014 11 ©2014 Filigree Consulting Inc. All Rights Reserved
  • 12. Interests 3/18/2014 12 In the interest section you can search for companies or organizations, educational institutions, groups or thought leaders. ©2014 Filigree Consulting Inc. All Rights Reserved
  • 13. Search 3/18/2014 13 You can search: people, jobs, companies, groups, educational institutions and articles You can refine by relationship, location, company, industry, past industry and school. ©2014 Filigree Consulting Inc. All Rights Reserved
  • 14. Advanced Search 3/18/2014 14 Do an advanced search by leveraging keywords, names, location etc. ©2014 Filigree Consulting Inc. All Rights Reserved
  • 15. The Social Prospecting Opportunity • Believe it or not – social platforms are still at an immature state. – mature in terms of users – immature in terms of uses • Demographic of social users 35yrs + remain as an untapped market for prospecting • As they get more comfortable, they will turn to social platforms for needs, wants and referrals Will you be there? 3/18/2014 15 ©2014 Filigree Consulting Inc. All Rights Reserved
  • 16. 3/18/2014 16 Sandra May Greefkes, Vice President and Principal Consultant , Filigree Consulting M: 858.997.7324 | E: sandra@filigreeconsulting.com follow us on most social sites @filigreesocial Your referrals are the greatest testimonial we could receive and critical to our business. Thank you for passing my contact information forward to your trusted network. ©2014 Filigree Consulting Inc. All Rights Reserved Please contact me if you or someone you know would benefit from: • social business coaching • social business strategy • Social business implementation

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